Archive for February, 2010

4414v79 max 250x250 MySpace’s Hail Mary Strategy: “Discovery”MySpace’s new slogan, and the theme of their new product strategy, will be “Discover and be Discovered,” we’ve confirmed from multiple sources. This will be their differentiating factor from Facebook, execs told employees at an all hands meeting last Thursday.

The meeting was called in the wake of the firing of CEO Owen Van Natta and the related promotions of Mike Jones and Jason Hirschhorn to co-presidents. The meeting, which was held in the courtyard of MySpace’s Los Angeles headquarters to accomodate 600 or employees, was also broadcast to other offices around the world.

The meeting began, say sources, with a discussion of the drama around the company over the last several weeks. Parent company News Corp’s Digital Chief Jon Miller apparently didn’t mince words, saying that Van Natta wasn’t moving fast enough and that there was too much conflict among the executive team. Hirschhorn also denied rumors that he ever considered leaving the company, which is contrary to the statements of about a dozen sources who’ve said the opposite to us.

Miller also reiterated News Corp.’s commitment to MySpace and outlined how the co-president structure will work. “They get along really well,” he reportedly said. Hirschhorn handles product vision, Jones handles execution.

More importantly, MySpace’s go forward vision was presented to employees, say our sources, and it was all about a single feature thrust that they’re calling “Discovery.”

The idea is to hit users over the head with new stuff when they come to MySpace. New people they should be meeting. Movie trailers they should watch. Games they may want to play (perhaps against other MySpace users), music they should listen to, articles they should read. Etc. The activity stream that MySpace recently launched will be the backbone of Discovery, but other MySpace products will feed into this as well.

If they get this right, the thinking goes, people will want to visit the site over and over again to see what new stuff they can do.

This is effectively a recommendation engine around new content, says one source, but MySpace doesn’t want people calling it that. Still, the idea is that an algorithm (and advertisers) will determine what stuff you might like (or tolerate, in the case of ads) based on what other users are liking.

The goal is to give users something to do on MySpace that’s somewhat different than Facebook. And get them to come back often.

Information provided by CrunchBase

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 MySpace’s Hail Mary Strategy: “Discovery”

sony micro four thirds concepts Sony intros Alpha DSLR concepts, Micro Four Thirds model included

PMA is just kicking off in earnest down in Anaheim, and it looks like Sony has arrived in a big way. Looking to make a splash in a DSLR world dominated by Canon and Nikon, the outfit has brought a few of its best and brightest concepts to SoCal. Up first is an ultra-compact "interchangeable lens" concept, which is no doubt Sony's attempt to get in on the fledgling Micro Four Thirds game before it blows up big. Few details on the device are available, but we'll be doing our best to pry whatever specifications we can from the booth representatives in short order. Moving on, there's a conceptual model of the Alpha A700 replacement, complete with an Exmor APS HD CMOS sensor that promises full AVCHD video capabilities. There's also a prototype of a Super Telephoto Lens (500mm F4 G) as well as a prototype Distagon T 24mm F2 ZA SSM, which ought to make wide angle junkies drool profusely. The company's also dishing out a raft of accessories, including underwater housing devices, HD lenses and output cables, tripods / accessory packs and a Compact PictureStation photo printing kiosk. Stay tuned for some hands-on action from the show floor.

Sony intros Alpha DSLR concepts, Micro Four Thirds model included originally appeared on Engadget on Sun, 21 Feb 2010 12:26:00 EST. Please see our terms for use of feeds.

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 NSFW: Playing catch up… Or ceci n’est pas une columnWhen I was at school, I almost never took sick days. This wasn’t because I enjoyed going to school – I really, really didn’t. Rather it was because I knew exactly what would happen if I dared to skip even a day of classes.

A duck would somehow get into the school dining hall.

Or an explosion would destroy the chemistry lab.

Or two of my teachers would be caught having sex.

Or someone would die.

The specific incident isn’t important; the point is that I could guarantee that the one day I decided to skip school would be the day that something extraordinary would happen. Something that all of my friends would be talking about for the rest of the year while I was left to sit and sulk at having missed out.

It’s a curse that has followed me through life: I could go to parties six days a week and you can be sure that the seventh is the one where the knife fight happens. The conference I skip is the only one where the wifi doesn’t suck ass. The episode of Quantum Leap I miss is the one where Sam Beckett briefly makes it back home. And so apparently it is with my gig at TechCrunch.

Regular readers may have noticed that I didn’t file a column last week. This was because for the past ten days or so I’ve been completely out of circulation: racing to finally submit the very, very delayed manuscript for my new book. I finally dragged myself over the finish line on Tuesday and since then I’ve basically been recovering: catching up on things like sleeping, eating and experiencing daylight. During that time I’ve barely glanced at the Internet – or at least not at any technology news. All hell could have broken loose in the past few days and I wouldn’t have had a clue.

And so, of course, it did. Knowing that I was out of action for a few days, the tech world took the opportunity to go absolutely ape-shit mental.

It’s as if every kooky, ridiculous or hilarious story – the stuff of which columnists’ wet dreams are made – waited until I closed Techmeme for the last time ten days ago before it broke. The last piece of news I saw before I disconnected was the launch of Google Buzz. “Meh,” I thought, “if that the best this week has to offer, I can definitely take some time off.”

I mean, at a push, I might have been able to churn out a column about how desperate Google’s new product launches have started to look. How they have started to look like an over-keen salesman at a Turkish Bazaar. “You don’t like Wave? Ok, ok, wait Sir, I have this.. you like Buzz? I do you good price.”

But the precise moment I shut down my browser, the whole thing went to shit: it turned out that, unless you chose otherwise, Buzz would automatically display the names of the people you emailed most frequently.

I mean – come on. This is Google – a company that sparked an international incident recently when it accused China of hacking its Gmail service to identify dissidents – and now it’s actively doing the spies’ work for them? 1300 words would have flowed like water as I speculated whether Google is trying to prove to China that anything communism can do, capitalism can do better. You want to expose a few dissidents? Fuck that – we’ll expose all of them.

And why stop there? You only wanted us to remove photos of tanks in Tienanmen Square from image search. Pah! We’re going to remove all pictures of tanks, and all squares. In fact we’re going to delete anything that’s even in the shape of a square. See you later, Spongebob! Take that, Commies!

A few days later, Apple took up the ‘you have got to be kidding me’ mantle by banning thousands of apps which contained even mild sexual content. Had I written a column about that, I’d probably have taken the controversial position that, actually, I agree with Apple: sexy apps should have been banned a long time ago. Not for their sexual content, you understand, but because they’re all really, really crappy.

I mean, seriously, who would pay a dollar for a few photos of women in bikinis when you could just open Safari and have access to billions of photos of women without bikinis – for free! Hell, I could have fallen back on the old columnist’s standby of quoting Bill Hicks on how easily sex sells in America…

“Will there be titties?’
‘Uh… sure?’
BOOM! A check falls in my lap.
‘What are these titties gonna do?’
‘Uh… jiggle?’
BOOM! Another check falls in my lap.
‘Jiggling titties! Who’d have thunk it! You’ve answered our prayers out here in Hollywoooood. We can’t write enough checks for you, boy!’

But wait! It gets better. The story of Apple’s new found prudishness broke on the exact same day that we discovered that the Sex.com domain name was being auctioned off and that YouTube announced plans to livestream Tiger Woods’ press conference in which he would promise never, ever to have sex with anyone ever again.

Once again, the column writes itself: clearly we’re seeing the start of an online war against sex. In fact we’re seeing the dawn of Web 3.0: the Puritan Web. Say goodbye to sex.com and say hello to chasteglances.org. Forget Viagra spam and look forward to thousands of emails promising to help you “drive her wild with your extra-long… engagement.”

I finally resurfaced late last night, fired up my laptop and started catching up with everything I’d missed. As I paged through all these stories – Google’s epic privacy failures, the war on sex – I cursed my bad luck. Any one of them would have made a great column – but all falling together? It was like Christmas.

And yet of course, in my absence, my esteemed TC colleagues had jumped on them all – like Tiger Woods on a roomful of cocktail waitresses – leaving me with nothing fresh to add. I felt like an obituary writer who decided to go on vacation during that week in 1997 when Princess Diana and Mother Theresa both died.

But then, just when I was about to give up, I noticed one last story. One that knocked all of the others into a cocked hat but that, as far as I could see, hadn’t been covered by anyone else on TechCrunch…

On Friday, a school in Philadelphia admitted using webcams built into students’ laptops to videotape and photograph them in their own bedrooms.

I mean, just think about that for a moment: teachers using webcams to watch children in their bedrooms. Which bit of that story isn’t incredible? That they installed that software in the first place? That kids and parents weren’t told about it? That it was actually used? That the teacher then admitted to a student that it had been used? Or that even now the school is framing this as an unfortunate overstepping of an otherwise perfectly acceptable technological mark? Then there’s the fourth amendment angle, the scary paedophilia angle, the Big Brother angle…. I mean, even a arthritic monkey with half a typewriter could make a column out of that stuff.

Unfortunately it was at this point – about five minutes ago – that I realised the time. I’ve spent so long catching up with everything I missed from the past week or so that six hours have passed. It’s dawn in San Francisco, a matter of minutes before my deadline, and I still haven’t written a word, let alone 1300. That’s the other annoying thing about skipping a week: it takes you another week just to catch up.

Ah well. I guess no column from me again this week.

Sorry everyone.

 NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column

 NSFW: Playing catch up… Or ceci n’est pas une column
 NSFW: Playing catch up… Or ceci n’est pas une column

 NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column  NSFW: Playing catch up… Or ceci n’est pas une column

 NSFW: Playing catch up… Or ceci n’est pas une column

smart fortwo iphone app 02202010 Daimlers Smart Drive kit for iPhone gives you big buttons, a dent in...

If you're one of the trendy hipsters driving a Smart Fortwo, here's another way of pimping up your ride: Daimler has announced a Q2 2010 launch for its Smart Drive kit for the iPhone. As pictured above, the kit consists of a cradle for handsfree communication plus charging, and an app that "combines all the features needed on the road" by the means of "extra-large buttons and extra-large letters." You'll get access to your usual music library (plus Internet radio), contacts, phone functions and map by Daimler (points-of-interest data from Microsoft Bing). There's also the handy "Assist" feature that can automatically mark your parking location when undocked, and can provide GPS coordinates to the Smart hotline for roadside assistance. What's more, Daimler's currently working on a camera for this kit that can identify speed limit signs, and can then warn you if you're speeding. Want it? You'll need to fork out a dear €240 ($326) for the cradle (which may or may not be necessary), then a one-off €9.99 ($14) for the app, and finally the optional annual €49.99 ($68) for on-board European and US maps plus live traffic data. We'll reconsider if the app can also start our car.

[Thanks, Jason]

Daimler's Smart Drive kit for iPhone gives you big buttons, a dent in your wallet originally appeared on Engadget on Sat, 20 Feb 2010 18:03:00 EST. Please see our terms for use of feeds.

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