Today at the Inside Social Apps conference in San Francisco, a panel of top social gaming executives met to discuss the future of gaming on Facebook. The conversation touched on quite a few issues, including the evolution of social gaming mechanics, monetization, and whether or not the industry would be able to continue its incredible growth over the next few years. One bold prediction: Playdom CEO John Pleasants says that the reach of social games will double in the next 18 months.

The Panelists:
John Pleasants, CEO, Playdom
Peter Relan, Executive Chairman, CrowdStar
Vish Makhijani, COO, Zynga
Keith Rabois, VP Strategy and Business Development, Slide
Kavin Stewart, CEO, Lolapps
Moderated by Eric Eldon

Pleasants’ prediction came after an audience member asked if the social gaming companies would be able to sustain the growth they saw through much of last year. Zynga COO Vish Makhijani acknowledged that Zynga had seen some slowdown last quarter, but said that signs pointed to that trend changing. And the general consensus seemed to be that there was still lots of room for growth on Facebook, particularly internationally. The group also noted that there were opportunities abroad on social networks other than Facebook.

Another question touched on multiplayer in social games — or, rather, the lack thereof. Look at most popular social games these days, and you’ll notice that most of the interaction between games happens asynchronously, which isn’t really ‘multiplayer’ in the traditional sense. Lolapps CEO Kavin Stewart says this is because there already is a market for synchronous gaming, with games like World of Warcraft and console games. Slide VP Keith Rabois echoed this sentiment, explaining that synchronous multiplayer games are generally time consuming, and that Slide’s research showed that most people use Facebook in quick, 5-10 minute sessions between classes or when their boss isn’t looking. Not everyone agreed that synchronous gaming was out of the picture though — Playdom’s John Pleasants said that we’d probably see synchronous gameplay as an extension of some asynchronous games (I think he’s right).

One audience member asked about the recent report that Zynga was worth $5 billion. Makhijani declined to comment on the report, but CrowdStar’s Peter Relan concluded that it wasn’t off base. His logic? Relan says that casual games can scale to 10x the audience of more ‘hardcore’ games like World of Warcraft, and perhaps even more than that. The revenue models are different for these games (WoW uses recurring subscriptions while social games favor virtual currencies and virtual goods) but he says this huge audience make the valuation reasonable.

Perhaps the most interesting aspect of the panel was what wasn’t said, at least not directly. During a question on monetization — namely, Facebook’s Credits — there was a lot of talk about how a unified credits system can help developers because it allows for one-click purchases across all games. But there was also a sense that the developers didn’t want Facebook’s currency to become the only option for developers. Slide’s Keith Rabois noted that Facebook Credits are good for paying users, but there are other channels (like Offers) that address a broader audience. In other words, he doesn’t want to be chained to Facebook Credits, at least not yet.

Ultimately, though, it doesn’t always matter what the developers want. When asked if Facebook listened to these game developers when it came to policy changes, most of the execs noted that while Facebook might solicit their input, when push comes to shove it does what it wants.

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Wibiya, a Israeli startup that develops customized web toolbars for websites, has raised $2 million in additional funding from Primera Capital. Previous investors in the company’s last two rounds include Yossi Vardi, Oded Vardi and Jeff Pulver.

Wibiya opened up its platform for creating customized web toolbars earlier this year. Wibiya’s toolbar for blogs and publishers integrates services, social media sites, applications and widgets, including Facebook, Twitter, Cooliris, and Tinychat.

Everything is customizable, giving publishers the ability to add Facebook Connect, enabling Twitter alerts, and more fairly easily. The toolbar has a fairly in-depth integration with Twitter, Search, latest tweets, Tweets about each page and more. Publishers can also bring their Facebook Fan Page stream to the toolbar. Interestingly, Wibiya has an “app store” of sorts, where publishers can customize their bars with a variety of apps, including Google Translate, YouTube, games and more.

Wibiya faces competition from Conduit, Meebo, MySpace, Yahoo, Digg and others.

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Stop me if you’ve heard this one before: a guy walks into a bar. No, a guy walks into a bar with an iPhone. No, a guy walks into a bar with a next-generation iPhone disguised as a current-generation iPhone. No, a guy walks into a bar with his next-generation iPhone disguised as a current-generation iPhone and leaves it there. Okay, we’ve never heard anything like this before.

Yes, it appears that the next hardware iteration of the iPhone (two common monikers are ‘iPhone 4G’ or the ‘iPhone HD’) has been outed. And while the apparent specs are sexy (higher rez screen, front-facing camera, bigger battery, etc), the story behind the leaked device seems even more interesting.

The Pictures

This weekend, Engadget ran pictures of the device, stating that they were taken by someone who found it on the floor of a San Jose bar (!). The pictures were a little blurry and didn’t show the device running, so naturally, many were skeptical. In fact, shortly after Engadget’s post, a number of sites, including MacRumors, were reporting that the images were actually of a cheap Asian knock-off of the iPhone.

Engadget came back with another post supposedly proving the device was real (noting the same device appeared to be in an early leaked picture of the iPad). Then Daring Fireball’s John Gruber talked to some of his sources and concluded that the device was, in fact, real (but wasn’t sure if it was a prototype unit or the real deal). MacRumors then came back and reported that the story about it being an Asian knock-off was itself fake.

Then things got really interesting.

The Hands-On

In Engadget’s initial post, they noted that the author of the pictures was offering to sell some hands-on time with the device for an unstated fee. For some unknown reason (perhaps so as not to tip off rivals), Engadget quickly removed this part from the post. But it didn’t matter, because it appears that rival gadget blog, Gizmodo, jumped on the opportunity to pay for access to the device. Only they didn’t just pay for face-time, they bought the whole thing.

After playing around with it for a few days, this morning, Gizmodo ran a full review of the device including several pictures and videos. Judging from this review, which includes a look inside the device, it does appear that this thing is very real.

The Skepticism

Still, that isn’t stopping others from continuing to claim that the hardware is fake. (They apparently believe that the insides of an iPhone 3G were simply ripped out and stuffed into this Asian rip-off case — a claim that seems highly unlikely, at best – and ludicrous, at worst.)

Others are suggesting this was a controlled leak by Apple. This also seems highly unlikely. It is believed that Apple does leak out information from time to time — notably to the Wall Street Journal — but it’s never hardware. Pulling a Nine Inch Nails and leaking USB drives with new songs in concert venue bathrooms is simply not the Apple way of doing things. They’re more subtle, and let journalists draw their own (sometimes wrong) conclusions.

The Legality

There are still a few oddities to all of this. First, assuming this is real, it is definitely the most high-profile leak of all time out of the super-secretive Apple. Hell, it may be the most high-profile hardware leak of all time from any company. If there has ever been anything that will draw the wrath of Apple’s legal team, this would seem to be it. And yet, if Gizmodo (or its parent, Gawker) have gotten a take-down notice, they haven’t let it be known yet.

It’s possible, and likely even probable, that Apple is taking this as something worthy of action much more serious than the fairly common takedown notices the company sends from time to time. As Gruber noted earlier today, according to his sources, Apple considers this device to be not lost, but stolen.

The Money

And that angle comes into play when you consider that Gawker did, in fact, pay for the device.

Also interesting is a tweet from Engadget writer (and former attorney) Nilay Patel, “Here’s an interesting fact: in California, the finder of a lost item is required to tell the police and turn it over to rightful owner.” It’s not clear if that’s why Engadget did not purchase the device after posting the pictures.

The price paid for the device is not known, though a $10,000 figure is being thrown around (others are saying $5,000 plus traffic bonuses). As you might imagine, the traffic for Gizmodo have been huge today, something above 3 million hits already. Some have tried to calculate out if this makes the $10,000 worth it (based on ad revenues). But, as Gawker’s Erin Pettigrew points out, “Ad demand only matches ad supply that way if using remnant networks/exchanges. We’re not, so no real rev gain in news spikes.”

The Power

Then there’s the whole issue of Gizmodo not being able to power on the device, despite having it. While it is possible to remote wipe iPhones, this wouldn’t completely kill the device, just remove all its data. But perhaps Apple built a special kill functionality into this prototype unit for situations exactly like this. The device does show a “Connect to iTunes” screen (which is how Gizmodo is able to judge the higher-resolution screen), but that is all.

The Pledge

Finally, you have to wonder how the hell Apple let someone out of the building with this device. Apple is known to lock employees in rooms (entered through several secure doors) in order to use new devices. It’s even believed that sometimes they make people working on the devices do so under black cloaks. Naturally, the people in these rooms are monitored at all times.

The Turn

So if someone left Apple with this product, you almost have to believe it was a high-level executive. But still, what on Earth are they doing bringing it to a bar? (Maybe one of their kids swiped it from home? Who knows.) Yes, Apple employees were spotted in the wild with the original iPhone before it’s launch, but that device had already been unveiled on stage by Steve Jobs months earlier. This is much, much different.

The Prestige

On the other hand, you almost have to believe that this device was meant to leave 1 Inifite Loop — that’s why it had the false iPhone 3G cover. Apple may have given a few of these devices out to trusted employees in this disguise to test in real-world situations. After all, if this thing does have a new type of back (glass, ceramic?), they’ll want to know how the wireless radio performs before it’s released to the public.

The Unprecedented

Often, the best tech stories have interesting backstories — and this certainly fits the bill. We’re likely two months away from the actual unveiling of the iPhone HD (we’ll go with that name for now, given the screen resolution), and yet, we’ve apparently already seen it. With Apple, given the lengths they go to to make sure something like this doesn’t happen, it’s unprecedented.

And while I’m sure Apple is beyond pissed off about this leak, it has the Apple base super-excited about the future today — even as the apparently best Android phone yet, the Droid Incredible, is set to launch. All anyone is talking about is the iPhone. As usual.

Of course, this means that when Steve Jobs takes the stage in June, he may actually need a “one more thing” moment. Without it, we may be bored by a presentation full of what we already know.

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And you thought tweeting from space was an achievement?

Ukrainian TV journalist Julia Gorodetskaya (@gorodetskaya) has sent the first documented underwater tweet from the floor of a 19-feet deep dolphinarium in Odessa, Ukraine. The scuba tweeting session was broadcasted by local media (see subtitled video below) and documented by regional press.

The tweet was sent via a mobile phone sealed in plastic from the Twitter website, using the Opera Mini browser. Radio waves passed to the surface through an elongated antenna.

The preparation process and the actual underwater tweeting was also filmed and broadcasted live by Boris Khodorkovsky to his QIK account and published on YouTube and other social media services. You can find pictures of the whole thing on Flickr.

Gorodetskaya, who did not know how to dive or swim prior to the event, sent a total of four messages to Twitter. Below is the first one.

In English, it reads: “This is first in history #underwater_tweet. I told you, @netocrat.”

The event was dreamed up and organized by a national mobile operator to tout the quality of its network. And I can’t help but think about the wonderful opportunity to raise awareness for a good cause in the process that was somehow overlooked, and therefor terribly wasted.

(Image via Flickr / NETOCRAT Communications)

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