A New Jersey Transit spokesperson has announced that its seeking a company to install WiFi on its rail lines and at its train stations. The installation would make New Jersey one of the few major transit systems in the country to have WiFi on its 165 stations and 12 lines. The spokesperson also said they hope to get the installation under way quickly, and to have the hotspots available to riders by next year.

New Jersey transit looks to add WiFi to its rail lines and stations, New Yorkers to pretend they didn’t hear that originally appeared on Engadget on Fri, 03 Sep 2010 12:03:00 EDT. Please see our terms for use of feeds.

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New Jersey transit looks to add WiFi to its rail lines and stations,…

There are now customised settings for ‘tagging on start-up’ make the process of identifying a music track faster, a new UI, the ability to search for ringtones and videos on iTunes and better video. You can also share tunes you find via Facebook and Twitter. Shame it doesn’t own its name on Twitter then.

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Shazam Launches Major Updates To iPhone app, Now On 20m Users

When I read Twitter CEO Evan Williams post tonight about the state of Twitter from a mobile perspective, the first thing that jumped out at me what that Twitter for Android, an app Twitter worked hard on, isn’t even in the top 10 most-used apps for the service. But Williams also used the post to whip out some impressive numbers. Chief among them: Twitter now has over 145 million registered users (though presumably less than 150 million, or he would have said that). And there are now nearly 300,000 registered apps in the Twitter ecosystem.

The latter number above is technically the number of registered OAuth apps in the ecosystem (and includes multiple instances of some apps). Twitter made the switch over from basic authentication to OAuth a few days ago, leaving behind some apps, such as the old Tweetie (which was reborn as Twitter for iPhone). Williams says this number of registered apps has tripled since their Chirp conference — which was only this past April.

Other big numbers thrown out there by Williams:

• Mobile users have jumped 62% since mid-April
• 16% of all new users to Twitter now start on mobile (it was 5% before Twitter started doing branded mobile clients)
• 46% of active users use some sort of mobile Twitter experience
• 78% of people who interact with Twitter still do so through twitter.com — though that number includes people who use more than one app
• m.twitter.com is the second most-used Twitter interface at 14%
• SMS and Twitter for iPhone are tied at 8%

Lastly, he throws in that Twitter’s Promoted Products (read: their first big monetization pitch) has “exceeded our expectations.” No word on if that means Twitter has turned a profit, but that seems pretty unlikely. Still, revenues are undoubtedly growing.

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Twitter Now Over 145 Million Users, Almost 300,000 Apps

Feel like connecting a HTPC or even one of the many streamers to your HDTV is overkill? Toshiba’s new StorE TV+ is prepared to quietly retain up to 2TB of media (in various formats, check after the break for specs) until called upon, when it can play them back via HDMI, no connected PC required. It can also connect to PCs or other DLNA devices (like, coincidentally enough, Toshiba’s new HDTVs) networked via Ethernet and the included WiFi dongle or load files directly from memory cards and USB drives. Even with all that, a lack of access to internet video sources makes the £199 MSRP a tough sell even ith 2TB of space at the ready, but if it works its way into a TV bundle then there may be buyers willing to bite when it ships next month, while an eSATA hard drive only StorE.D10 model will follow later this year for an unknown price.

Continue reading Toshiba StorE TV+ drive connects up to 2TB of media directly to your HDTV

Toshiba StorE TV+ drive connects up to 2TB of media directly to your HDTV originally appeared on Engadget on Thu, 02 Sep 2010 22:23:00 EDT. Please see our terms for use of feeds.

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Toshiba StorE TV+ drive connects up to 2TB of media directly to your…

In what amounts to yet another co-branding marketing kerfuffle, Philips and O’Neill have teamed up on a foursome of so-called durable headphones. The Stretch headphones (pictured) are the toughest of the bunch, constructed from an ultra-durable, temperature-resistant, and awesome-sounding material called TR 55LX that boasts a surface hardness six times greater than the polycarbonate stuff found in most headphones. The Snug series boasts “bold graphics” and can fold flat, while the in-ear Covert buds brings an iPhone controller. Last, and apparently least, is the “stylish” Specked with tangle free cord. Amazing. All are said to have been tested by the “toughest O’Neill team riders.” As proof, O’Neill is trotting out Jeremy Jones, Mark Mathews, and Ane Enderud to promote its new gear, presumably because they want to and not because they are contractually obligated under the terms of their respective high-paying sponsorships. Needless to say, these headphones aren’t for you if you don’t know who these people are or you lack the fragile hipster ego required to wear them. No prices were announced, but you can expect them to match the “premium” description when these arrive for retail in Europe and the US sometime this month.

We did give Stretch a go for a quickie ears-on, and honestly, while the cloth cord was a nice touch and they do seem to be super rugged, we’d prefer that the team paid a bit more attention to the sound quality than the finish.

Continue reading Philips and O’Neill launch durable headphones — shaka bra!

Philips and O’Neill launch durable headphones — shaka bra! originally appeared on Engadget on Thu, 02 Sep 2010 02:30:00 EDT. Please see our terms for use of feeds.

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Philips and O’Neill launch durable headphones — shaka bra!

Are you addicted to Twitter? Do you have an iPad? Even if the answer to both is “no” right now, after you see Twitter for iPad, those answers are going to change — quickly.

Yes, the wait is over. Launching tonight in the App Store is Twitter for iPad — the first official native iPad app from the company. We all knew it was coming (Twitter even said so a few months ago), but it has been a long wait. It was definitely worth it.

Like most people, I wander into hyperbole from time to time. But it has now been a few days since I first played with Twitter for iPad, and I still think it is hands-down the best iPad app out there. It’s that good. With all due respect to Reeder, Instapaper, Flipboard, and Pulse, this is now going to be my go-to app for just about everything related to reading news. It’s simply such a great experience for reading tweets — and more importantly, reading the links your friends share.

What Twitter has done is create an amazing user experience for reading information. This is thanks to an intuitive user interface that layers on top of itself. So, for example, if I click on a link in my tweet stream, I’ll have a new layer that rolls over to show that webpage in a customized browser window. If you’ve used Flipboard, it’s somewhat similar, but better because it’s much easier to go back to where ever you previously were before you clicked the link. You simply swipe something to the side to move it temporarily or swipe it again to get it off the screen (in portrait mode anyway, where there’s less space).

Something else that’s awesome: when you highlight a tweet by clicking on it, it’s now pinned to the top or bottom of the screen as you scroll through your stream. This is great if it’s something you want to reference. A lot of thought has been put into these type of saving state actions within this app. It’s simple to save a draft and go back to it, for example (much easier than with Twitter for iPhone). Or to reference one of these pinned tweets in your own tweet.

There are also some great new gestures that Twitter came up with for this app. For example, if you pinch-outward on a tweet, it will unfold to show you more information about the Twitter user. Better may be the way you can swipe down with two fingers on any tweet to see a full conversation in context. It’s the little things like this that make the app great — Apple-like, even.

Overall, the app looks and feels quite a bit different from Twitter for iPhone (which Twitter built from Tweetie — developer Loren Brichter’s client that they acquired earlier this year). But Twitter’s Leland Rechis assures me it’s using all the same stuff on the backend. In fact, Twitter is now a universal app — meaning it’s one app that will work on both the iPhone and iPad, it will just look different depending on which device you’re using it on.

Rechis also says Twitter started experimenting with some newer things on the iPad version that haven’t yet been brought to the iPhone version, but undoubtedly will. A great example here is that when you click through to a user’s profile page, you’ll see at the bottom a list of users similar to that user that you may like to follow.

Rechis also notes the importance of the logged-out view — something Twitter worked on before the iPhone version launch. Twitter wants to make the service as useful as possible to people even if they don’t have an account. The idea, of course, is that they’ll hopefully sign up for one — and this app may give them the most reason to yet. When logged out, you’ll be able to see tweet streams based on hot topics.

“Tweets in general are not just what I’m doing, they have an incredible amount of metadata,” Rechis says speaking to why they created this layering idea for the app. Almost 25 percent of all tweets now have a link in them, he says. This app is perfect for those tweets, and content consumption and exploration in general.

Rechis notes that one of his favorite things about tablets is how they eliminate window management. At the same time, you need some way to manage all this information. He notes that Brichter’s original concept was stacks of sheets of paper that you quickly shuffle through. Other members of Twitter including Rechis refined that idea and the end result is Twitter for iPad.

That’s roughly 750 words about the app — but you really just need to see it, and use it. It will definitely be my go-to way to browse Twitter from now on. It’s that good.

Look for it in the App Store shortly. It will be a free download.

Update: I should note that for some of these more advanced gestures, there is a slight learning curve. That said, you can do everything without using those gestures, so it’s not a big deal — it’s just icing on the cake. And yes, Twitter is trying to come up with the best way to teach users about these new gestures.

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Twitter Just Killed Something Else: Their Own Website. Twitter For…

Continue reading Sony announces Bloggie Touch pocket video camera

Sony announces Bloggie Touch pocket video camera originally appeared on Engadget on Wed, 01 Sep 2010 11:48:00 EDT. Please see our terms for use of feeds.

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Sony announces Bloggie Touch pocket video camera

Online learning site Grockit is scaling up its leadership team after raising $7 million last May. Today it is announcing that it is hiring Roy Gilbert as CEO. Gilbert is Google’s director of user operations and policy, in charge of many non-advertising operations. He helped set up Google’s India operations and grew it from 20 people to 1,000, and was the first business manager for Gmail.

Founder Farb Nivi recruited Gilbert, who will also be taking a board seat. Nivi will be president, chief product officer, and chairman. “I kind of look at him as our Eric Schmidt,” says Nivi, who came back getting hit by a minivan last year to keep his startup going and growing.

Gilbert served in the military driving nuclear submarines, and yes, he was a boy scout. But he also comes from a family of teachers, and he and his wife started a school in Hyderabad while he was in India for underprivileged children called the Rainbow Primary School. So he has education chops as well. “I pretty much can’t believe we landed him,” says Nivi.

Nivi also recently hired a chief marketing officer, Chris Strausser, who created the Jamba Juice brand, and previously worked at PepsiCo and Kaplan. Knewton, another online education startup, also recently made a top executive hire. The whole education space is definitely heating up.

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Grockit Hires A Badass Boy Scout From Google As CEO

YCombinator-funded Adioso today launches its third iteration as an online destination for adventurous travelers who want to take vacations but are not constrained by specific days or even places. Yes, the online travel space is saturated, but the more mainstay search services like Kayak and Sky Scanner only let you find specific dates and destinations, failing if your desire is more vague.

In contrast, Adioso allows you to search flights with complete flexibility, like if you want to go somewhere in Europe in November but are not committed to specific area or time. Examples of the natural language-enabled broad or open-ended searches specific to Adioso:

Chicago to Boston next week

San Francisco to Europe late September under $800

San Francisco to anywhere

Says founder Tom Howard:

“There are really no other services that let you know where you should go, and what days are the cheap days. You go to a website and you’d spend two hours trying to find the cheap deals, there was nothing that said these are the good days at this location.”

Before Adioso, the only solution to the “What are the good days at this location?” kind of query was to manually do separate searches on different sites until you stumbled across what you were looking for (aka “The Traveling Salesman” problem). Adioso’s model necessitates some programming chops however, as open-ended search is harder to enable than constrained.

Future plans include expanding the service’s airline and destination inventory as soon as the Adioso platform has stabilized, currently Adioso only covers a selection of airlines in Australia (the home country of founders Howard and Fenn Bailey), Asia, Europe and the USA.

Howard and Baily hope that service will create an opportunities both for casual travelers (the most rapidly growing segment of the travel industry) as well for airlines who are looking for ways to best monetize left over seats on undersold flights.

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Adioso, Flight Search For People Keeping Their Options Open

Just as I was reading Paul Carr’s latest column about quitting social media, my husband looked at his phone and broke into a huge smile. He is a graphic designer and has long been a fan of Chank Fonts. Earlier that day, he’d taken a picture of a retro-looking podiatrist office, posting it on Twitter with the word “Font-o-licious.” It didn’t go viral. It didn’t become a trending topic. It didn’t get him 1,000 new followers or even attract much attention at all. But it was noticed by Chank Diesel of Chank Fonts who Tweeted “I’m gonna dedicate my next font to that type-savvy podiatrist” and started following my husband.

Here in front of me was one of those serendipitous moments of social media collapsing  space-and-time. These moments don’t change the world, but they’re exactly what made social media so addictive in the first place. Imagine an industry hero of yours who seemed untouchable creating a product just because of a random picture you posted on an ever-moving stream of colliding information that he happened to see. Here, in the guise of my beaming husband, was the perfect articulation for why I think people—even my close friends— who declare dramatic social media bankruptcy were just doing it wrong.

What made social media a phenomenon were moments like these. Passively connecting in-and-out of a persistent conversation with people you know and see everyday, people you know but have lost touch with, and people you don’t know but share interests with. People who in a more efficient world, you might have known. It’s about making relationships more efficient. My parents know what I’ve been up to by reading my Twitter feed, so when I call home I don’t have to answer a vague question like “What have you been up to?” I answer a specific question like “What country are you traveling to now?” If a friend is looking for a job at a given company, I can’t always remember who I know who works there, but with LinkedIn, I don’t have to. And seeing what an old flame looks like on Facebook never gets old.

If these selling points sound horribly cliché it’s because they are commonplace reasons most everyday people use these sites, and indeed, the same reasons why the founders of most social media companies started these sites. But the sites worked too well at amassing fans, friends and followers, creating micro-economies where people sought to cash in on their would-be fame and influence. And that is when the problems—and inevitably the fatigue— started. People competed for how many friends and followers they could rack up and how many RTs they could get in a day, seeing it as evidence of how cool or smart or influential they were. That’s when social media got mercenary and soulless.

Here’s a clue: If you find yourself saying “(Fill-in-the-blank-social-media-site) used to be soooooo much better before everyone was on it”– you are using the site wrong. You are following too many people, you are using it too much, you are strangling the pretty, little bunny. The beauty of these sites is you control how many friends you see, and how many of them see you. So if you used to love it and now hate it, well, you know what they say about when you point a finger. Three are pointing back at you.

Sometimes metrics can be a bad thing and beware of any so-called “social media consultant” who tells you otherwise. What’s the value of a Retweet or a Like? It’s roughly the equivalent to sitting next to someone during a keynote who nods his head at a salient point. Someone hitting a button in front of them is hardly a heady endorsement—nowhere near the impact of someone calling you to tell you about a story he read. That actually takes more than one-second of attention and work.

Everyone touts stats showing that recommendations are the most trusted form of advertising. That’s because in the old world recommendations were inefficient. I had to be so moved by, say, the service at a restaurant, that I proactively called people to tell them about it, or it stuck in the front of my mind solidly enough that when someone asked “Where should we go to dinner?” it came flying out. The power of personal recommendation doesn’t carry over in a world where it’s as easy as clicking a button because the caliber of that recommendation is necessarily lowered by taking out barriers.

Of course not everyone becoming fatigued with social media whored themselves out to anyone who would follow or friend them, bartering likes and retweeting anyone who said something nice about them. Indeed, Mr. Carr locked his account and only followed a core group of friends. His biggest complaint was simply that he used it too much—updating any thought in his head so that he didn’t take time to mull and form that idea or joke until it was perfect, and that he was distracted. That’s a fair point.

But I wonder whether the flood of apps may be making the problem worse, not better. You can have too much of a good thing. After some early security glitches when Twitter desktop apps published direct messages, I decided to only use Twitter.com and update by text message to interact with the service.

That’s downright luddite in my TechCrunch/iPhone world, but by going to Twitter, rather than Twitter always flooding to me, I forced myself to keep my Twitter feed as manageable to keep up with as email. What’s more, when I travel to places like China or have a big deadline, I don’t log onto Twitter for weeks. When I come back it’s still here. Both Twitter and I continue to go about our lives without one another just fine.

I don’t think changing an avatar to green saves Iran. But I wouldn’t say Twitter is making us all more detached and stupid either. I just like life with social media better than life without it, for silly little moments like the one my husband had with Chank Fonts. Same thing I’d say about email or a mobile phone or TiVo or a Blackberry.

I realize that doesn’t make gripping blog copy like Twitter-democratizing-the-world or Twitter-totally-sucking, but I think for most of the average users out there, that’s the Twitter they know and the Twitter that will continue to steadily grow, all this hype and backlash aside.

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If You’ve Got Social Media Fatigue, UR DOIN IT WRONG

When developing an unmanned vehicle there are two paths to choose from: create an entirely fresh design with no room for a carbon-based pilot, or simply take an existing craft and make it self-sufficient. That’s the direction Lockheed Martin chose for its submission to the the joint Army Marines Autonomous Technologies for Unmanned Air Systems (ATUAS) program, and it turned out to be a winner. The idea is to create an autonomous helo that can resupply military forces, and Lockheed Martin started with a Kaman K-Max cargo chopper (demo’d after the break), capable of lifting 6,000lbs plus one pilot — who was made optional. This customized K-Max can place its cargo within a 10 meter drop zone after flying 200km or more, but a principle advantage of this submission is that you can still put a pilot in there and use it like a traditional heavy lifter, while the competition from Boeing was a bespoke UAV with no room for meatbags. It’s unclear when exactly this sentient K-Max will be hitting battlefields, but hopefully the Army and Marines come up with some other, rewarding jobs for their pilots, because between this and the Unmanned Aircraft Systems Roadmap released earlier this year that particular job market could be getting tight.

Continue reading Lockheed Martin and Kaman’s unmanned helicopter wins military contract (video)

Lockheed Martin and Kaman’s unmanned helicopter wins military contract (video) originally appeared on Engadget on Mon, 30 Aug 2010 11:26:00 EDT. Please see our terms for use of feeds.

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Lockheed Martin and Kaman’s unmanned helicopter wins military contract…

Internet telephony and chat service provider Skype is officially launching Skype Connect 1.0 (formerly Skype for SIP), to the public (you can see the release here). The service has been in beta since last year.

Skype Connect allows a business’ employees to make domestic and international calls using regular office telephones (PBX systems) instead of using a computer and a headset for VoIP calls. Users can receive and manage inbound calls from Skype users to SIP-enabled PBX systems, enabling them to offer click-to-call functionality on websites.

Outbound calls from desktop phones to landlines and mobiles worldwide are billed at Skype’s standard per-minute calling rates and users can receive inbound calls from Skype connected users worldwide by placing Skype’s Click & Call buttons on their Web sites. Skype calls to your SIP-enabled PBX are free of charge to people using Skype.

Pricing for the use of the Skype Connect is €4.95 per channel per month with long-distance calls charged at Skype’s standard per minute call rates (with call rounding). Each channel purchased allows for either one inbound or one outbound call at any time. You can buy up to 300 channels per SIP Profile. Skype Connect can be launched and managed via Skype Manager, a web-based tool that allows IT managers to control Skype usage in a company.

Skype says that approximately 37% of Skype users reported that they use Skype for business-related activities and this particular offering could bring significant revenue from the enterprise sector.

Skype, which filed for an IPO earlier this month, is looking for revenue channels and unsurprisingly sees potential in enterprise use of the service. Of course, it should be interesting to see if the rumors pan out and Cisco ends up buying Skype.

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In The Search For More Revenue, Skype Connect Launches To Enterprise…

Cisco has made an offer to acquire Skype before they complete their IPO process, says one of our more reliable sources. We have not been able to confirm this rumor one way or another via other sources, which isn’t surprising. A company in lock down during the IPO process is usually even more tight lipped than normal.

But if true this would be one very big acquisition. Skype insiders are hoping for an out of the gate valuation of $5 billion or so, we’ve heard. Presumably Cisco would have to bidding in that range to make it interesting.

Google was also rumored to be sniffing around Skype, but antitrust concerns may have persuaded them not to make an actual offer.

More as this develops.

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Cisco May Be Making A Run For Skype

It’s been a few blissful months since we’ve thought about or had to interact with the Joojoo, but the court case Michael Arrington and TechCrunch filed against Fusion Garage just reached a significant milestone: the judge threw out several of Arrington’s claims while importantly holding that TechCrunch and Fusion Garage were in fact business partners with legal obligations to each other. Here’s the basic timeline so far: since there was (unbelievably) never a contract between TechCrunch and Fusion Garage to develop the CrunchPad / Joojoo, TechCrunch had to rely on a variety of alternative arguments in its initial complaint, which reached a zenith of optimistic fabrication in something called “misappropriation of business ideas.” (We ran down the whole list way back in December, and also broke down Fusion Garage’s subsequent motion to dismiss in February.)

The court didn’t buy most of those arguments and dismissed everything but the breach of fiduciary duty claim in this latest ruling, which is both a significant loss and a significant win for TechCrunch: breach of fiduciary duty has always struck us as TechCrunch’s strongest argument, and the court’s now effectively ruled that Fusion Garage and TechCrunch were indeed involved in a joint business venture with legal obligations to protect each others’ interests. That’s not a bad position from which to proceed — although TechCrunch now has to prove that Fusion Garage actually violated its duty by releasing the Joojoo on its own, which is a whole new fight. (The court also gave TechCrunch 20 days to try and amend some of its other claims, but “misappropriation of business ideas” was basically thrown out the window entirely.) So what’s next? We’re guessing another few months of cheerfully hostile motions accusing the opposing party of thwarting discovery and some firecracker depositions, all culminating in a matched pair of snippy motions for summary judgment. The suits, they dine well tonight.

P.S.- How or why either company continues to pay for all these legal bills is beyond us, but we’ve actually heard rumors of a Joojoo 2, so things could get even crazier. And potentially even less responsive to touch-based events.

Joojoo lawsuit shocker! Court rules Fusion Garage and TechCrunch were business partners, tosses most everything else originally appeared on Engadget on Sun, 29 Aug 2010 21:27:00 EDT. Please see our terms for use of feeds.

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Joojoo lawsuit shocker! Court rules Fusion Garage and TechCrunch were…

Success in Silicon Valley, most would agree, is more merit driven than almost any other place in the world. It doesn’t matter how old you are, what sex you are, what politics you support or what color you are. If your idea rocks and you can execute, you can change the world and/or get really, stinking rich.

For the most part I’ve sat on the sidelines over the years during the endless debates about how we need to do more to encourage more women to start companies. What I mean by “sat on the sidelines” is this – until today I haven’t really said what I felt. Now I’m going to.

Here’s why. Yet another article, this time in the Wall Street Journal, takes a shot at us and others for not doing enough to help women in tech. Says Rachel Sklar, a perennial TechCrunch critic:

“Part of changing the ratio is just changing awareness, so that the next time Techcrunch is planning a Techcrunch Disrupt, they won’t be able to not see the overwhelming maleness of it,” said Ms. Sklar, referring to the influential tech conference.

Yeah ok, whatever Rachel. Every damn time we have a conference we fret over how we can find women to fill speaking slots. We ask our friends and contacts for suggestions. We beg women to come and speak. Where do we end up? With about 10% of our speakers as women.

We won’t put women on stage just because they’re women – that’s not fair to the audience who’ve paid thousands of dollars each to be there. But we do spend an extraordinary amount of time finding those qualified women and asking them to speak.

And you know what? A lot of the time they say no. Because they are literally hounded to speak at every single tech event in the world because they are all trying so hard to find qualified women to speak at their conference.

What’s The Real Problem?

I could, like others (see all the links in that Fred Wilson post too), write pandering but meaningless posts agonizing over the problem and suggesting creative ways that we (men) could do more to help women. I could point out that the CEO of TechCrunch is a woman, as are two of our four senior editors (I’m one of the four). And how we seek out women focused events and startups and cover them to death.

But I’m not going to do that. Instead I’m going to tell it like it is. And what it is is this: statistically speaking women have a huge advantage as entrepreneurs, because the press is dying to write about them, and venture capitalists are dying to fund them. Just so no one will point the accusing finger of discrimination at them.

That WSJ article also criticizes Y Combinator for having just 14 female founders out of their 208 startups to date. But I know that Y Combinator wants – really, really wants – female founders and that there just aren’t very many of them. I know this because Y Combinator cofounder Jessica Livingston has told me how excited they are to get applications from women, and that they want to do everything they can to get more female applicants. What they probably won’t admit, but I suspect is true anyway, is that the rate of acceptance for female applicants is far higher than for male applicants.

The problem isn’t that Silicon Valley is keeping women down, or not doing enough to encourage female entrepreneurs. The opposite is true. No, the problem is that not enough women want to become entrepreneurs.

Why? I was asked that question as part of a New York Times interview earlier this year. I dodged it completely, and referred them to Cyan Banister, the founder of Zivity, instead:

Q. Do you anticipate that there will be more companies led by women at the TC50 and Disrupt this year?

A. Women are really tough. I have no idea why. We invited a team founded by a woman to Disrupt. But they canceled. There just aren’t a lot of female tech entrepreneurs out there relative to the number of men, I think. We celebrate the ones we find whenever we find them. There’s a chance we’ll write about what they’re doing, simply because they’re a fairly rare thing in our world. But it is really hard to find female entrepreneurs in tech, in my experience. I really think this is an industry-wide problem.

Q. How do the female tech entrepreneurs and investors in your community feel about this situation?

A. There’s a fascinating company, Zivity, it’s a venture-funded, adult photography community — yes, they put up pictures of naked women online — it was co-founded and is run by a woman, Cyan Banister. She wrote me in response to a post about women who are entrepreneurs, saying, basically, though these are not her exact words, women [stink] as entrepreneurs a lot of the time because they are nurturing and not risk-taking enough by nature. She also said when men roll the dice and take risks, that society doesn’t punish them at all, and it’s in their nature to take stupid risks.

I didn’t respond to that. I didn’t want to jump into that debate. And I guess I still don’t.

Is Cyan right? I don’t know, I’m from Mars, not Venus and I cannot speak intelligently about the nurturing and risk tolerance needs of women. But I will say this. The next time you women want to start pointing the finger at me when discussing the problem of too few women in tech, just stop. Look in the mirror. And realize this – there are women like Sklar who complain about how there are too few women in tech, and then there are women just who go out and start companies (like this one). Let’s have less of the former and more of the latter, please. And when you do start your company, we’ll cover it. Promise.

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Too Few Women In Tech? Stop Blaming The Men.

We can’t say we’d ever heard of StreamTV, but all the company had to say was “Tegra 2 Android Froyo tablet” to get us to meet up with them in NYC earlier today. The Philadelphia start-up is planning to bring its Elocity A7 — essentially a re-badged Compal’s NAZ-10 — to an Amazon order page near you, and from what we saw during the hour-long demo it may just be a contender for your stashed away $399. The 7-inch tablet has an extremely responsive 800 x 480 resolution, capacitive touchscreen — yes, multitouch worked in the browser and photo gallery — with a front-facing 1.3 megapixel cam on the left bezel. We actually got to make a quick Fring video call to one of the other tablets in the room, though it was rather lagging since we were running over it all 3G.

Surrounding the tablet is an SD card slot along with USB and HDMI ports, the latter of which did come very handy for hooking up the tablet to a 22-inch HDTV and watching an extremely smooth 1080p clip. (Thank you 1GHz Tegra II-720 CPU!) Speaking of, we also got to play a racing game, Asphalt 5, on the device, though the accelerometer steering was a bit flaky. Besides that, we’ve got to say the entire tablet experience was pretty smooth — you can see for yourself after the break and in the upcoming episode of the Engadget Show — but the unit we saw was running Android 2.1. The SteamTV’s CEO says they’ll only be shipping 2.2-running units come October and with a supplemental GetJar app store since it cannot preload Google’s Marketplace because of restrictions. He also tells us they’ll be including an HDMI cord and wireless keyboard in the box — all for $399. It all sounds rather promising, but so do all these future Android tablets!

Continue reading StreamTV Elocity A7 tablet packs Tegra 2 and Android 2.2, coming to Amazon for $399 in September

StreamTV Elocity A7 tablet packs Tegra 2 and Android 2.2, coming to Amazon for $399 in September originally appeared on Engadget on Sat, 28 Aug 2010 08:25:00 EDT. Please see our terms for use of feeds.

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StreamTV Elocity A7 tablet packs Tegra 2 and Android 2.2, coming to…

Editor’s note: The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo, a producer and distributor of premium video content. Follow him on Twitter @ashkan or @WatchMojo

Last week, Erick posted an article on TechCrunch titled “Industry Insiders Say Online Video Advertising Is Reaching A ‘Frenzy Point.’” It was a surefire way to get online video entrepreneurs excited, right? Not so fast.

The article quoted two CEOs of large online video businesses—namely Keith Richman of Break Media and Jason Glickman of Tremor Media—whose basic argument was as follows:

It very well may just be the big ad networks and properties like Hulu that are seeing the vast majority of new ad dollars.

“If you are not in the top 10 on comScore you will have a tough time” notes Break CEO Keith Richman, “money goes to the guys who are big,”

That led Erick to summarize and wonder:

Video is definitely shaping up to be a large and growing business for the bigger players and ad networks, but will those advertising dollars trickle down to the smaller guys as well?

While one might think that the top 10 firms in a given industry will prevail, it’s important to think of legendary General Electric CEO Jack Welch’s rule that a company should be either No. 1 or No. 2 in a particular industry, or else leave it completely.

Online video frequently draws comparisons to search, which today has become a two-horse race between Google and Microsoft. Considering that the high-profile and defunct Veoh was a perennial top-10 competitor in video, one wonders: is anything other than No. 1 or No. 2 in video really a winning a strategy?

It depends.

Size vs. Quality

Indeed, as with everything, size matters.  But seeing how history repeats itself, it’s helpful to think of how the frenzy around large ad networks on the web fizzled and made room for something else: quality.

Increasingly, marketers have grown wary of focusing solely on size (as measured by reach).  A few years ago, marketers would pick up the phone and place one or two orders allowing them to reach 100 million uniques while paying rock-bottom CPMs.

Today, many are paying more attention to where the ad placements reside (and how the ad views are being counted).  This is why after the acquisitions of ad networks Right Media and Blue Lithium, the frenzy around online ad networks has waned a bit, and some ad networks (namely AdConion and Valueclick) have even begun to diversify to boost their offerings of quality (via content).

Without a doubt, CEOs Glickman and Richman are right that size is a major consideration. But that doesn’t mean that smaller or mid-sized video companies will fail, especially if they can play the quality card and leverage those who have size.

The Four Pillars of Online Video

In fact, while both men have built strong and valuable businesses, in their prognosis, they omit a major strategic consideration.  While online video companies tend to specialize in one of seven areas, ultimately they end up choosing one of four: Technology, Distribution, Advertising or Content.

While incomplete and not a definitive breakdown or categorization of where each company focuses on, the following table is useful to understand who is doing what in the online video space:

While Technology, Distribution and Advertising firms have a binary, winner-takes-all, zero-sum outcome, Content firms can leverage others in those three segments.  Thinking back to Jack Welch’s mantra, I’d argue that you have to be #1 or 2 in Technology, Distribution and Advertising (think of the search engine industry) but not necessarily so in Content (hence, the four TV networks, for example).

Enter YouTube

Of course, talking about all of this without mentioning the eight-hundred pound gorilla is foolish.

Today, YouTube retains 44% of the online video audience.  Its parent Google accounts for the lion’s share—roughly 65% market share—of the search market, which in turn garners 40% of the online advertising pie. It then uses its $30 billion war chest to fund forays into new tech and media areas.

As a result of this major reality, companies who operate in the Technology, Distribution and Advertising spheres are handicapped because they are fighting for 56% of the total online video market (less, when you consider that the No. 2 player in the market, Hulu, is equally protective of its domain and doesn’t let just any company operate in its sandbox).

In other words, without Google’s blessing,

• a video Advertising or Technology firm’s product cannot gain traction on YouTube;
• and a Distribution video company is competing head-on with the No. 1 and No. 2 search destinations online (with YouTube being the second largest search engine) and the No. 1 video site online.

One can cling to the fact that unless you’re a Top 10 player according to comScore you’re doomed, but I would argue that if you operate in Technology, Distribution or Advertising, unless you’re name is Google or YouTube, you might not be spared, either.

An Uphill Battle

Meanwhile, Content companies can leverage YouTube’s platform as they pose no threat to the GooTube machine.  They augment it by providing professional content for marketers to advertise alongside of within YouTube.  This being said, they are not completely immune either.  So long as Google doesn’t break down individual content producers on YouTube for comScore and Nielsen reporting, most of the content producers will will face an uphill battle convincing marketers that they are worthy of their request for proposals (RFPs) and ad dollars.

So long as this is the reality, then indeed, Content companies are just as much at the mercy of GooTube as Technology, Distribution and Advertising firms are, albeit in a different way.

The Power of the Platform

A couple of years ago, VCs tripped over one another to fund Facebook-ecosystem start-ups.  Facebook itself launched the fbFund, but recently admitted that the fund was dead. Playing in Facebook’s sandbox was challenging at best and daunting at worst.

Yes, Zynga built a powerful company by leveraging Facebook, but diplomacy ran its course.  For every Zynga there are hundreds of companies whose fate turned of a dime.  Take, for example, Offerpal who laid staff off after Facebook threw itself into the arms of a competitor.  Countless others never even made it into the limelight to begin with. It wasn’t just Facebook; Twitter and Foursquare have all been cast as the flavor du jour.

YouTube Remains the Biggest “Platform” of All, Maybe

One company that has been overlooked as a potential platform for other startups to build a business on remains YouTube, which Google acquired for $1.65 billion in 2006.

Facebook, Twitter and YouTube are fundamentally different: developers build apps on Facebook and Twitter’s platform; content producers create videos and distribute them across YouTube – but conceptually, all three provide the backbone that helps monetize the creators’ brainchild.

Why?  One word: Advertising

Video—which is what constitutes YouTube’s DNA—is a natural canvas for advertising to flourish.  It’s important to note that social networking (Twitter, Facebook or Foursquare’s DNA) is the latest form of communication, and communication tools like email, instant messaging (and now tweeting) have rarely proven to be money makers in an ad-supported ecosystem.

Ironically, yet fittingly, the fact that Google owns YouTube has proven to be a larger hindrance to technology companies than media companies.  For media companies, YouTube absorbs expensive bandwidth costs and reduces marketing costs by providing a targeted and captive audience, leaving them only with the third major cost: content production itself.

As such, while it’s true that size and reach are going to be a major hindrance for small and mid-sized video companies, regardless of whether they’re in Content, Technology, Distribution or Advertising, I’d still rather be producing quality content. Whereas the Content firms (small, medium or large) can leverage the strengths of the other three to build valuable businesses, in Technology, Distribution and Advertising, unless you are No. 1 or No. 2, then you won’t have the gunpowder to stay in the game.

Photo credit: Flickr/Paulo Brandão.

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The Online Video Debate: Size Versus Quality

StockTwits has built a business out of people tweeting their thoughts and actions around various public stocks. SecondMarket has built a business out of people interested in the buying and selling of various private stocks. It seems only natural to shove the two together. Which is exactly what they’re doing today with a new partnership.

As you may be aware, to send a tweet to StockTwits, you have to append the “$SYMBOL” syntax to your tweet. The same idea will now work with these private stocks that SecondMarket tracks. For example, if you’re interested in TechCrunch stock, you’d tweet your thoughts with “$TCRH” appended on to the tweet. For Facebook, you’d use “$FBOOK“. For Twitter, “$TWIT“. And so on.

When you do this, these tweets get pulled into the StockTwits system and you can see a stream of what people are saying about these stocks on individual pages there. SecondMarket then pulls in these curated tweets as well from StockTwits to supplement their own pages.

SecondMarket currently tracks about 500 private companies that aren’t yet public but have interest from outside investors in their stock. The company has made their own proprietary symbols for each of these, and those are the ones (as shown in the examples above) that StockTwits will be using. As more are made by SecondMarket, StockTwits will add them to their system.

SecondMarket has completed some $300 million worth of transactions involving these private stock sales. And there is currently over $30 billion in assets available on the market — thanks largely to companies like Facebook and Zynga which will undoubtedly go public sometime in the next few years. Those two companies and others — like Pandora, recently — have fueled the explosion in interest in these non-public tech stock markets. And StockTwits is smart to attach itself to this wave.

Get tweeting about that hot $TCRH stock.

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SecondMarket And StockTwits Team Up To Let You Tweet About Private…

Fennec (a.k.a. Firefox Mobile) goes alpha for Android and Nokia N900 originally appeared on Engadget on Fri, 27 Aug 2010 15:56:00 EDT. Please see our terms for use of feeds.

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Fennec (a.k.a. Firefox Mobile) goes alpha for Android and Nokia N900

The NITDroid project has been slogging along this year in an effort to get Android fully ported to Nokia’s N900, and the progress has been promising so far — but wouldn’t it be nice if you could, you know, make calls? Looks like these guys are making some solid progress there with a new video showing both incoming and outgoing calls doing… well, something or another on the N900 side. Cellular data’s coming along nicely, too, as you can see on the video after the break — so here’s the million-dollar question: when this is rock-solid and ready for prime time, are you jumping ship or sticking with Maemo?

Continue reading Fully-functional Android port for N900 threatens to beat N9 to market

Fully-functional Android port for N900 threatens to beat N9 to market originally appeared on Engadget on Fri, 27 Aug 2010 00:12:00 EDT. Please see our terms for use of feeds.

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Fully-functional Android port for N900 threatens to beat N9 to market

A couple days ago, I wrote a post wondering if it wasn’t time to change Facebook’s social graph dynamic? Specifically, I called for a simplified system that had two layers: your friends and your followers. I think that their current social management system which relies heavily on friend lists is highly flawed. And guess what? Mark Zuckerberg agrees.

Tonight at a Facebook Developer’s Garage meeting at Facebook’s headquarters in Palo Alto, Zuckerberg fielded a question about the service’s privacy controls. He said that the ideal solution for sharing different things with different people is to make a friend list. “But guess what? Nobody wants to make lists,” Zuckerberg admitted.

Exactly. While the idea behind friend lists is great, for the average user (in other words, 99 percent of Facebook’s 500 million users) it’s simply not something they’re going to do. Or even if they make them at first, it’s not likely something they’re going to keep up with. Facebook has tried to lower the barrier to entry a few times (most recently a couple days ago) but they are still simply too time-consuming to set up and maintain.

My solution is the two tier system: either someone is a friend and you have to accept them as such. Or they’re a follower — meaning they can opt-in to following your public updates without you having to okay them. When you update on Facebook, there would then be a big switch to decide if you want something to go to just your friends or to your followers (which would include your friends).

I see no reason why there couldn’t be an option to use lists that further filter things beyond that. But friend/follower would be the main list/function that everyone used.

Zuckberg is clearly thinking a different way to solve the lists issue. He thinks it still has to be something like friend lists, but done a different way. He noted that they have to come up with a way for people to control each thing they want to share, but do it in a way so that the tools are really easy to use.

Again, even with such a vague statement, I’m worried that this is going to be too complicated.

To be fair, it’s an insanely difficult problem Facebook is facing — and Zuckerberg knows it. He notes that after over six years of adding various privacy controls over features, things became “really hard to use.”

But he still believes in the idea of sub-groups of friends because the average user has something like 50 friends now — and people who use Facebook more often, have a lot more. Those users might not want to share all their information with even just those people. Or worse, he noted that ”the people who you are most afarid of seeing [some item] are on your friends’ list.”

He also spoke to the fundamental idea of friending someone and them accepting it as what they need to look toward going forward. He also believes the problem may simply come down to design. Again, the idea behind friend lists is correct in his mind — it’s just the implementation that isn’t. I still like my idea.

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Zuckerberg: “Guess What? Nobody Wants To Make Lists.”

We feel your pain: you love your BlackBerry at work and your iPhone for personal use, but as hardware goes, nothing gets your motor running quite like the Pre’s pebble-esque shell. Trust us, we’ve all been there! Well, a new clone out of China seeks solve all your technological woes by combining an iOS-inspired user interface and the Pre’s body — with an iPhone home button thrown in for good measure, of course — and when the time comes to throw on the suit and tie and head to work, you can switch the UI over to BlackBerry mode. As far as we can tell, it still functions like an iOS clone here, but at least the skin will remind you of the good ol’ Bold days. Looks like you can’t buy this thing online, but considering how well the software works in most of these things, it’s probably for the best.

Palm Pre fake tires of waiting for webOS 2.0, takes up iOS and BlackBerry OS lookalikes instead originally appeared on Engadget on Thu, 26 Aug 2010 15:09:00 EDT. Please see our terms for use of feeds.

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Palm Pre fake tires of waiting for webOS 2.0, takes up iOS and…

I’m so confused right now.

There’s this thing spreading around Twitter right now. It looks like it may be a virus — but it’s not. It’s just thousands of people all tweeting the same thing: “Sometimes I just want to copy someone else’s status, word for word, and see if they notice.” Some are retweets, but most are just people manually entering those words and sending them out to all their followers. I get it, it’s funny. But it’s not that funny. And yet, everyone seems to be doing it.

Why? Well, it seems to be more of a human nature/phycological thing than anything else. I’ve asked a number of people I know who actually did tweet those words why they did it. So far, they’ve all replied that they thought they were being cute and that they were the first to do it. That’s the thing, if you were the first to do this, it would be funny. And even if you only think you’re the first to do it, it’s funny. So in a way, it speaks to a unified sense of comedy. “It’s a beautiful thing,” says my colleague Robin Wauters, who yes, tweeted it out earlier.

Memes are obviously nothing new on Twitter. But most involve some sort of silly hashtag — or yes, a virus/bot that just spews out nonsense. This is different. This is human nature. It’s like if I tweeted out “don’t retweet this” — dozens of people automatically would. And that seems to be exactly what happened here, only those dozens also had dozens of other followers who did the same and those had dozens who did the same, and so on.

It’s like a naturally replicating human-made virus. It’s one that’s currently spreading across the world — each new instance speaking a little bit to how we’re all the same. It’s a beautiful thing.

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Sometimes I Just Want To Copy Someone Else’s Status, Word For Word,…

Is America losing its edge? This was the rather depressing subject of this year’s Aspen Forum, the annual event put on by the DC-based Technology Policy Institute. Attracting speakers as illustrious as former HP CEO Carly Fiorina, Intel CEO Paul Otellini, Verizon EVP of Public Policy Tom Tauke, Intuit CEO Brad Smith, the author the National Broadband Plan Blair Levin and Linkedin co-founder Reid Hoffman, the event focused on the public policy side of technology, addressing the political challenges of making American technology companies more competitive in the 21st century global economy.

It’s perhaps appropriate that the event was held at Aspen’s St Regis hotel up in the breathlessly high altitude of the Rockies. For all the broad public policy challenges facing the technology industry, the persistent issue in many of the discussions here – what Verizon’s Tom Tauke described as the “elephant in the room” – is the unresolved Network Neutrality issue. As Tom Sugrue of TMobile remarked, the network neutrality issue is “sucking the energy out of all the other issues. Sugrue is correct. This issue – defined by the often byzantine and seemingly endless public debate between the carriers, the FCC, Congress, technology companies and the pro network neutrality lobby – is threatening to derail the longer term challenges to American edge in the global technology marketplace.

At Aspen, I interviewed a number of leading policy makers, entrepreneurs and senior figures in the telecom industry to discuss technology policy, American competitiveness, broadband policy, and, of course, network neutrality. Most of these conversations were frank and, at times, depressing. If America is indeed losing its edge, it’s clear that policy makers aren’t exactly sure how to reestablish this competitiveness in a 21st century global economic environment entirely foreign to that of the 20th century.

Blair Levin, the author of the National Broadband Plan, on the future of broadband in the US.

Scott Wallsten, Senior Fellow at the Technology Policy Institute, on why we can get Network Neutrality sorted out.

Reid Hoffman, Partner at Greylock, on how Silicon Valley can help DC resolve the Network Neutrality wars.

Tom Tauke, EVP of Public Policy at Verizon on the background of the Google-Verizon agreement.

Blair Levin, Senior Fellow at the Aspen Institute, on how Woody Allen has the best explanation for the Network Neutrality impasse

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Keen on … Net Neutrality: Is America Losing its Edge? (TCTV)

Google wants to get you hooked on Google Voice, and it’s got a new weapon in its arsenal: charming red telephone booths inspired by the sort that litter the UK. Today at a press event where it announced the launch of phone calls and Google Voice integration into Gmail, the company disclosed that it’s going to begin installing Google Voice telephone booths into universities and airports. Step into one, and you’ll be able to make domestic and international calls, free of charge.

The purpose? To get people to try Google Voice and see how the voice quality compares to alternatives (and old-fashioned phones). Google wouldn’t say how many phone booths would be distributed, but said they should start appearing in the next few weeks (when they’ll reveal more details).

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Google Voice Phone Booths To Start Popping Up In Airports,…

It’s been a good, long while since we visited the upper rungs of Shure’s in-ear monitor lineup (about four years, to be exact), and for good reason: the E500 / SE500 was already a stellar product that the company was understandably in no rush to replace. Of course, for the heart-stopping $500 they commanded, buyers had every right to expect aural perfection — just as they do with the new SE535 that replaces them. Price? Still $500, of course. Read on to find out exactly how Juno Reactor sounds after you’ve been relieved of half a grand.

Continue reading Shure SE535 review

Shure SE535 review originally appeared on Engadget on Wed, 25 Aug 2010 13:10:00 EDT. Please see our terms for use of feeds.

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Shure SE535 review

Universal’s added a new wrinkle to persuade people to buy Get Him to the Greek on Blu-ray — throw in a copy of an entirely different movie. Sure, during the MTV Video Music Awards we imagined not having to watch Russell Brand was a feature that should be included more often, but we didn’t expect to see it tucked in among these other Blu-ray exclusive extras — karaoke, the Pocket BLU iPhone remote control app, social BLU access, Mobile-To-Go support for taking bonus content with you and keyboard support. Anyone who buys the flick between September 28 and March 31, 2011 can also gain access to one of the following movies streamed to the player over BD-Live or directly to their mobile phone: Uncle Buck, Dazed & Confused or Life (Eddie Murphy & Martin Lawrence, not David Attenborough.) The flicks are notable not only because they appear to have been randomly chosen, but also since they’re not available on Blu-ray yet. Unlike The Office, there’s no promise of HD resolution here so the quality is still in question, but really, what Blu-ray release couldn’t use an extra dose of John Candy? Check out all the details and extras in the press release after the break.

Continue reading Get Him to the Greek Blu-ray includes a free streaming copy — of a different movie

Get Him to the Greek Blu-ray includes a free streaming copy — of a different movie originally appeared on Engadget on Tue, 24 Aug 2010 19:20:00 EDT. Please see our terms for use of feeds.

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Get Him to the Greek Blu-ray includes a free streaming copy — of a…

With the rise of GPS-enabled smartphones, developers are eager to integrate location-based functionality into whatever they can. So it’s no surprise when MessageParty, a Y Combinator company that’s launching this week, says that it’s looking to tie location with chat rooms to let you communicate with the people around you in real-time. You can download the company’s iPhone app right here.

The app is very straightforward. Open it, and you’ll see a list of chat rooms that have been created within 1000 feet of you. Once you hop into a room, it’s a pretty standard chat channel. It’s safe to say that the application is still in a very early form — you can’t direct message users yet, and if your GPS signal goes out then you can’t chat, either. The company plans to add additional functionality, like ‘favorite’ chat rooms that you can access even if you leave the room’s proximity, in the next three weeks.

This isn’t the first location-based chat service by any stretch, but cofounder Amanda Peyton believes it’s among the first that prompts users to break their chats into segregated rooms — other apps tend to dump everyone within a certain radius into one large chatroom.  This system makes the application good for situations where you may want to create multiple rooms in the same area — like at a conference, for example.  The application is free, and will likely monetize through ads, Peyton says.

Also see Indalo and Jibblar, which offer location-based chat rooms.

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YC-Funded MessageParty Ties Location With Chat Rooms

Continue reading Canon proudly intros 120 megapixel CMOS sensor, probably won’t hit a DSLR in your lifetime

Canon proudly intros 120 megapixel CMOS sensor, probably won’t hit a DSLR in your lifetime originally appeared on Engadget on Tue, 24 Aug 2010 06:28:00 EDT. Please see our terms for use of feeds.

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Canon proudly intros 120 megapixel CMOS sensor, probably won’t hit a…

Up until a few months ago, I was using Facebook the same way I was using Twitter. That is, I was allowing anyone to follow me. But it was different. With Twitter, anyone can follow me without my approval. On Facebook, everyone needs my approval. Though perhaps ill-advised, I was simply blindly approving anyone. Then I stopped.

There was no single reason why I switched my Facebook habits, but I decided that I was going to start using the service the way Facebook made it seem it should be used: befriending only actual friends. I was a bit more lenient — I friended anyone I’ve actually met in person. Everyone else? Gone. I purged several hundred people, cutting my “friends” in half in one day. But now I’m realizing that’s not good enough.

With the launch of Facebook Places, there’s a lot of talk about it being creepy or a potential security nightmare. I think all of that is and will continue to be largely overblown. That said, I’m also sure there will be legitimate causes for concern with the feature — but mainly because people aren’t using Facebook the “right” way. Nor do I think Facebook actually wants them to.

You see, Facebook really did used to be all about friends. As in, your real-life friends that you could connect with online. But in their drive to be the center of the social web and promote sharing (of links, of data, of information, of everything), Facebook is mutating. The problem is that the original social graph isn’t built for this mutation. And we’re going to see that very clearly with things like this new location element.

Facebook wants us to share things more openly, but with Places, they have launched a feature that most people will want to keep close to the vest. They can’t have it both ways, right?

Well, actually they can. But they need to fundamentally change the way their social graph works. It’s a move that would be controversial — but hell, all Facebook moves are controversial. I think ultimately, this would be very beneficial — to both Facebook and the users.

Facebook needs to adopt a friend/follower system.

What I mean by this is that there needs to be a two-tier system for Facebook. On one level, you have the things you share with your friends. On the other, you have what you share with your followers (including your friends). To some degree, you can already do this. But it involves befriending everyone and using Facebook’s convoluted lists to distinguish your real friends. No regular user is going to do this. Ever.

Or, you can use the “everyone” setting (now the default) in your status updates. But I’m still not clear that anyone ever looks at these “everyone” updates besides Facebook, advertisers, and search engines. Facebook needs to allow you to have followers to make this data meaningful.

There should be a simple switch or button on the Status area (and not in some drop-down) that lets you determine if what you’re about to share should be with your followers or with only your friends. And the default should be to share with only your friends (unless you change that in the settings).

Basically, this would morph Facebook into Twitter on one level, and back into the old Facebook on the other. I’ve brought this up before — but again, things like Facebook Places are making this more important.

And it needs to be simple. Currently, the Facebook privacy settings remain a nightmare. Things need to be simplified further — into a followers or friends sharing scheme. All people would be followers unless you marked them as friends. And again, all updates would be done with a big, clearly-labeled switch in the update area — do you want to share this with FRIENDS or FOLLOWERS? It needs to be crystal clear.

Others actually have this sort of system in place. One perfect example that isn’t widely used is Foursquare. The app has a little-known “celebrity mode” feature which allows famous people who sign up for the service to have both friends and followers. Followers are people that you don’t have to explicitly approve, they’re just following you if they choose to. Friends, you still have to explicitly approve. With each check-in, you can chose whether to send the update to just friends or to all those followers. It’s so simple that I almost can’t believe Facebook isn’t doing it.

Since my great Facebook purge, I’ve noticed interaction on the items I post to my profile has gone way down. This is obviously because I have half as many people reading these updates but also likely because many of the ones I purged were followers from Twitter or elsewhere on the web who were more accustomed to the idea of interacting with stuff I share. I miss those people.

But again, I wasn’t actually “friends” with these people, so I’m not sure I want them seeing my location updates or pictures from my vacation. I’d like them as followers, that I can interact with if I chose to.

I know, I know. Fan pages. Facebook fan pages are bullshit. Pure and simple. The fact that Facebook makes you create another profile page that you have to update entirely separately is just lazy. Worse, these pages are crippled. There’s no good way to bring tweets into them (though you can pump them out from the page), nor is there a good way to share your content. They’re just awful. A hassle — nothing more.

So again, why not just befriend everyone and use the lists to managed who can see what? Because that’s also a hassle. And there’s the ridiculous 5,000 friend limit. Can you imagine if Twitter had that?

It’s simply time for Facebook to evolve the social graph. If they want to be the social center of the sharing web, they could do that with such an option. Forget the silly “everyone” button — move to the follower model. Allow people to opt-in to following others but allow that user to determine if they’re actually a friend, and as such, open to more information than a regular follower.

Obviously, this is more complicated than I’m making it seem. But it really doesn’t seem all that complicated. It would just mean a changing of the social graph once again. It would be messy at first. It would mean backlash. But ultimately, I think it would truly make Facebook the center of social sharing.

Until then, all these other networks are going to stick around and continue to grow. Not that there’s anything wrong with that. But I like the idea of Facebook taking it to the next level. I like the prospect of a network with over 500 million users being open to the concept of following. We would all gain a lot of new followers and also find a lot of new followers. More importantly, we would all gain and share a lot more information.

It would be a better-designed Google Buzz with 500 million users built-in. It would be a richer Twitter with five times the users. It would be a preemptive Google Me-killer. It would be great.

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Facebook Follow: The Twitter-Eater, The Preemptive Google Me-Killer