Nearly a year ago, Microsoft pulled together a group of reporters for Bing Fall Release event. The highlight of the presentation was a demo showing off some nifty new features in Bing Maps. The problem? All of this stuff required Microsoft’s Silverlight browser plug-in to work. I berated the company for once again pushing users towards a more proprietary web. So today it’s time to laud them, as they seem to be backing away from that strategy.

During last week’s Professional Developers Conference (PDC), ZDNet’s Mary-Jo Foley asked Bob Muglia, Microsoft’s SVP of the Server and Tools Business, why the company failed to highlight Silverlight in a meaningful way this year. His answer was rather surprising.

“Silverlight is our development platform for Windows Phone,” he said. And while he said that the technology has some “sweet spots” for media applications (presumably like Netflix, which uses Silverlight on the web), its role as a vehicle for delivering a cross-platform runtime appears to be over. “Our strategy has shifted,” is how Muglia put it.

Instead, as they made clear during PDC, Microsoft is putting their weight behind HTML5 going forward. Hallelujah.

Microsoft’s new IE9 web browser (which is in public beta testing) will be a big part of this strategy. And presumably, a lot of the things that currently require Silverlight, like some of those nifty Bing Maps features, will move to HTML5 going forward. Again, that’s great news.

So why is Microsoft doing this? It seems that Microsoft sees the writing on the wall. They likely know that’s it’s going to be much harder to make a dent in the new developer world order with Silverlight, which still has a relatively small market penetration and no penetration in mobile, than with HTML5, which is (or shortly will be) everywhere — including all of Apple’s devices.

“HTML is the only true cross platform solution for everything, including (Apple’s) iOS platform,” Muglia told Foley.

This is a very different tone than Muglia had just a year ago, when he and then Microsoft Chief Software Architect Ray Ozzie were out on the circuit drumming up support for Silverlight with hopes that it would become a new de-facto standard like Adobe’s Flash. It’s not clear if Ozzie’s imminent departure from the company has anything to do with this change of tone or vice versa.

Regardless, Silverlight will now be mainly known as the development platform for Windows Phone going forward. In other words, the way to make native apps for those devices. But for just about everything else, it will be HTML5 or bust. And that’s great news for all end users. It’s one less plug-in to download. And it’s another step towards a unified web.

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• White iPhone 4 evidence shows up in Apple Store app’s update?

“If you waited for the white iPhone, you’re an idiot. You’re a stupid human being who has waited 5 months for a phone that’s a different color. That you’re just gonna put a cover on anyway. So you’re a fool. In fact, why don’t you go get an EVO or something? Or a Droid. 2. They apparently does.“

Back in July, a group named jLe Productions made a great mock iPhone 4 commercial addressing the antenna issues. Now they’re back. And this time they have a promo for the mythical white iPhone 4. And once again it’s great.

Watch it above, or watch their earlier spoof below.

And here are some of our other favorite humorous Apple-related videos from the past few months. Yes, there have been a lot of them:

• Video: An EVO 4G Salesman Confronts An iPhone 4 Shopper (NSFW)
• The Rebuttal: An EVO 4G Owner Walks Into An Apple Store (NSFW)
• The iPhone 4 Antenna Song
• A Must Listen: The Steve Jobs Song [Video]
• Darth Vader Calls Apple About His iPhone 4 Antenna [Video]
• MG Siegler’s Double Rainbow iPhone Love

• Switched On: An ‘i’ for imaging
• RIM co-CEOs pull no punches responding to Apple’s antenna statements

So, you may or may not have noticed that this morning, Apple updated its own Apple Store app for the very first time, and version 1.1 has a little surprise. That's right, in the 'Reserve Products' screen, the much delayed white iPhone 4 shows up as an option. Now, before you lose control of yourself, keep in mind that you can't actually reserve one... yet. Of course, this could just be some sort of cruel glitch in the system, or it could be a tiny bit of evidence that the white iPhone is actually, finally on its way. At the very least, we know that Apple's still thinking of it... just like us.

White iPhone 4 evidence shows up in Apple Store app's update? originally appeared on Engadget on Tue, 26 Oct 2010 09:25:00 EDT. Please see our terms for use of feeds.

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• UK’s O2 to impose 3G data limits for iPhone 4 users
• TomTom’s iPhone car kit promo video is enticing, but still no mention…

While yes it would be an amazing feat of hypocrisy if Apple actually advertised against the search term “Sex Game Apps” that is not what is happening here, even though this specific Google Ads juxtaposition is worth noting due to Apple’s stringent attitude towards featuring sexually explicit materials in the App Store.

So what is actually going on? Crunchgear’s Greg Kumparak has a pretty solid theory; Due to the fact that Google won’t advertise for actual sex sites (only sex education-related sites pass muster), when a user searches for blacklisted stuff like “Sex Game Apps” the Google AdWords (and/or Automatic Match) algorithm treats the word “sex” as invisible and focuses on serving up ads triggered by the whitelisted keywords “Game Apps” in bold. Hence, why the iPod touch ad shows up above despite not having any mention of sex. The same trick works for “Nazi Game Apps” and myriad other racy iterations.

While AdWords loopholes like this are nothing new (try “Android Apps Boobs” if you’d like the Android compatible version), Apple’s inadvertent advertising against people searching for something the App Store explicitly doesn’t allow is enough to at least consider a change in policy, on either Google or Apple’s part.

Update: Search expert Danny Sullivan more precisely explains what is going on here in the comments.

“It’s not that “sex” is being treated as invisible or is on a blacklist. It’s because Apple is buying the phrase “game apps” on a broad-match basis — which means anything plus those words will trigger that ad. For example, search for “i hate apple game apps,” and voila — there’s the ad. The fact that the words “games” and “apps” are bolded tell you what they bought.”

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