Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine

 Miso Gets Big Brand Love. Check In To The Hot Tub Time MachineFor the past few years, being the “Twitter for FILL-IN-THE-BLANK” has been a popular trend among startups. Now, we’re starting to see a shift. Several new startups are launching as the “Foursquare for FILL-IN-THE-BLANK.” And big brands are actually starting to take notice.

Miso is an iPhone app that incorporates the “check-in” idea with watching movies and television shows. So, for example, if you’re watching that NCAA Tournament this weekend, you can check-in to let your friends what you’re doing. You can then send these check-ins to Twitter, Facebook, or yes, Foursquare, checking you in there in the process (assuming you’ve also attached an actual location to your movie/TV show check-in).

But plenty of other services now are predicated around the check-in idea. What makes Miso the Foursquare for entertainment viewing, is that you earn badges for your check-ins. The idea has already attracted the interest of big-time brands, such as MGM Studios, which decided to strike a deal with Miso for its new movie Hot Tub Time Machine.

Miso has made a special badge for the movie that you’ll get if you check-in to the movie. This is similar to the deals Foursquare has been signing with big brands, such as Starbucks, which gives users a special barrista badge if they check-in at Starbucks.

Currently, there is nothing special beyond the badge you get for checking-in at the movie, but eventually the plan is that these types of check-ins could unlock special content from films, for example. There could also be sweepstakes you could enter by checking-in.

Other apps, such as Hot Potato, also incorporate the idea of checking-in to events rather than just places.

Miso is the latest app by Bazaar Labs. Their first app, FlixUp!, a sort-of Rotten Tomatoes for movie talk on Twitter, launched at our Realtime Crunchup last Fall.

You can find Miso in the App Store here. It’s a free download.

 Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine

 Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine
 Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine

 Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine  Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine

 Miso Gets Big Brand Love. Check In To The Hot Tub Time Machine

 The Pitter Patter of Little FeaturesI was out of the country for much of 2009, so it wasn’t until I spent two months back in San Francisco that I noticed a big change in the Web community. Babies. I’m not talking about whiny Millennials coming out of college and demanding venture capital for their iPhone app. I’m talking about actual babies. The ones that crawl around the house wearing diapers.

In 2006, I co-wrote a BusinessWeek cover story on the then-burgeoning Web 2.0 movement, and one the hallmarks of the scene was a sense of having been burned by the dot com boom and bust. That was when many of the leaders, investors, and foot soldiers of the Web 2.0 movement had moved to Silicon Valley and had their first taste of startup life. As a result many of them, like Max Levchin of PayPal and Slide or Evan Williams of Blogger and Twitter, had lived a rollercoaster of wild life experiences when it came to business—takeovers, ousters, commanding millions in venture capital, but not much in the way of traditional “life experiences.” You know marriage, kids, and the like. Despite having net worths in the millions of dollars, many of them didn’t even own a house. Many didn’t think they had time.

My, how that has changed. The 30-something Valley generation that moved to the Valley fresh after college, stuck out the crash and got in early on the Web 2.0 movement are now married and having babies. Lots of them.

Examples include not only Levchin and Williams, but Jeff Veen of Adaptive Path and now Small Batch, Narendra Rocherolle of WebShots and The Start Project, James Hong of HotorNot, Jason Calacanis of “the Jason Nation,” Caterina Fake and Stewart Butterfield of Flickr and now Hunch, Ben and Mena Trott of Six Apart and more. At a recent dinner party at our house, my husband and I looked around the table and realized for the first time in a decade in the Valley we were the only ones without a babysitter. Recently married Phillip Kaplan of FuckedCompany.com/AdBrite/Blippy told me he had big news at lunch the other day and my immediate question was, “Are you having a baby?”

“No,” he replied. “But given my friends, good guess!” (A few others are expecting but I’m not outing them here. That’s private. RIP Valleywag.)

I’ve asked a few people what caused this about face, at a relatively late stage of life compared to elsewhere in the US. Many said it’d taken them a while to find “the one” and once they did, a baby felt right. Many others had gone through the insanity of the dot com bubble, the brutal crash, and then jumped back on the treadmill for Web 2.0. Now in another recession, it just seemed like there should be something more.

This kind of thinking would be anathema a few years ago, but several entrepreneurs have said in private conversations, “This current company could go under, but I still have my family.”

To anywhere else in the US, this may sound “So what? People have babies all the time.” But in the Valley, this is a staggering injection of work-life balance into the 24/7 Web space. Perhaps it’s just the reality of this generation getting older. After all, the still early-20s Mark Zuckerberg isn’t having kids, neither is the still-acting-in-his-early-20s Kevin Rose. But given the supernova of the late 1990s, it’s a big population of Web influencers and taste-makers that are all of the sudden cooing and speaking in baby-talk.

What does this mean? For people like me, who live here, lots of little things, like kids birthday parties and chats about diaper rash. But for the Web, it means something too. This generation has always designed out of need, they’ve built things they’d like to exist. My bet is that in the next five years we’re going to see a boom of baby and kid Web and gadget ideas, as the people with the most clout (and in some cases, money) in the Web world start to realize how the rest of 30-somethings in America live.

 The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features

 The Pitter Patter of Little Features
 The Pitter Patter of Little Features

 The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features  The Pitter Patter of Little Features

 The Pitter Patter of Little Features

octazen Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?Facebook has acquired its third company, Malaysian startup Octazen Solutions. Facebook says this is largely a talent acquisition, according to GigaOm. Octazen has a slightly different story on their home page, saying Facebook acquired “most of the company’s assets and to employ those assets in a different direction.”

Either way, it’s leaving some people scratching their heads. Said one senior engineer at a competing company that we spoke to this evening, “Facebook just bought the web’s most talented and creative scrapers that have gotten around everyones rate limits and detection systems.” Said another person we spoke with this evening who is knowledgeable of Octazen’s product, “Facebook is so sanctimonious about protecting their own user data through Facebook Connect, but Octazen has been scraping user data for years off terms of service and then reselling it.” Both sources asked to remain anonymous.

Facebook, for their part, have not yet responded to our request for comment.

What exactly has Octazen been up to? The company is mostly about above-board contact importing from one service to another – signing in to Gmail from Facebook, for example, to import your contacts there and add them as Facebook friends. Much of this is done via OAuth and APIs, but Octazen is known to dive much deeper for data.

One example – Octazen will sometimes collect and store user credentials directly, and sign into large social networks and other sites as if they were the user, say multple souces. Then they’ll download the address book and social graph. A percentage of your friends on that service might be users of the service (now Facebook) paying Octazen, and you’ll be asked to friend them. But there’s a big question about what happens to the rest of the data as well, and if Octazen is storing a shadow social network in violation of terms of service to recommend user connections down the road. And they may look deeper at data than they should – at email header information, for example, to get a better understanding of who you communicate with the most.

But the most unnerving part of Octazen, say our sources, is the fact that they are very, very good at scraping data at scale without being detected. They may hit a service using lots of different IP addresses, for example, and remain undetected. Octazen could, they say, scrape very public sites like Twitter, where the social graph is on each profile, in a way that Twitter wouldn’t know it’s happening.

In 2007, for example, People were buying and running Octazen scripts to scrape contacts in a very sketchy way: “So we use this toolkit from Octazen to scrape contact lists off of various sites. Our ever eager users (ab)used this feature so much that hotmail blocked us.” The poster found a way to access Hotmail’s API instead of just scraping to get the data, and Octazen responded, saying “Very nice indeed”

Our understanding is that Facebook already uses Octazen to mysteriously determine your long lost friends and suggest that you re-connect with them (leading to scores of emails into our inbox that Facebook is somehow reading emails or otherwise getting data they shouldn’t be).

The big question is why Facebook would need to acquire a company located half way around the world if all they were doing is standard address book imports via OAuth and APIs, or proprietary but well documented protocols like Facebook uses. The implication is that these guys have serious expertise in data gathering at scale that may sometimes be in violation of the terms of service of the sites being harvested.

This is obviously just one side of the possible story, albeit based on hard evidence of Octazen’s shady prior practices and via multiple sources. But until Facebook explains this acquisition in more detail, we don’t have much more to go on.

 Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?

 Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?
 Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?

 Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?  Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?

 Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?

stars Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...
Google Buzz launched with more than its fair share of privacy issues, leading to a significant backlash from some users. Fortunately the Buzz team is fixing these issues at a brisk pace. Today, they’ve rolled out a fix to a bug that would let users inadvertently expose their friends’ private email addresses using Buzz’s @reply system. Now, instead of sharing these private email addresses with the public, Buzz will simply show everyone a series of asterisks.

The bug stemmed from the way Buzz handles @replies. To send a message to someone you do it using their Email address, and Buzz makes this easy by showing an autocomplete box as you start typing their name. Unfortunately if you happened to pick an Email address that wasn’t associated with a Google Profile (which is quite easy to do given how many people use multiple accounts), Buzz would expose that Email address to the world.

Earlier this week Google helped allay privacy concerns with some other changes to Buzz, including a more prominent option to hide your follower lists (which could be used to figure out who you frequently exchange emails with).

 Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...

 Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...
 Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...

 Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...  Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...

 Google Buzz Privacy Update Has Users Seeing Stars (Instead Of Your...

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