AdNectar, a word-of-mouth marketing service for agencies and brands fielding campaigns on social networks, announced today that it has reached 2 billion virtual goods sent from its platform. AdNectar has clients ranging from Gillette and Funny or Die to Jelly Belly and Snapple/Dr. Pepper. Also, over 10 million virtual goods have been sent between friends on social networks.

According to data from AdNectar, campaigns reach scale fast. For example, over 1 million Malibu Rum branded drinks were sent in two weeks; and over 1 million Nestle Toll House cookies were sent for the “Bake some Love” campaign.

Engagement rates are also reportedly high for companies. Rates are anywhere from 2% to 6% because the campaigns tap into the implicit trust between your friends on these social networks. Also, brand impact is exceptionally high; 16% lift in purchase intent for Nestle Toll House, and 9% increase in brand favorability for Malibu Rum.

AdNectar and virtual goods is definitely taking off, and brands are starting to realize that, and AdNectar is using that to their advantage. AdNectar is based in Palo Alto, and has 7 employees. The company has only taken an angel round of funding from Larry Braitman, Tom Cole, Kevin Hartz, Brian O’Kelley, Jon Perlow, Russell Siegelman and David Shen.

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Okay, you're not surprised that some companies are going to have new gear at CES, are you? Well, we''re hearing that Sling -- a company that's not had much news this year beyond the release of its iPhone app -- will definitely unleash some new stuff in Las Vegas, including "WiFi television, ultra-slim Slingboxes, and a next-generation touch screen device." Now, we don't want to get everyone overly excited this early in the day, but those all definitely sound like upgrades to us. We really don't know if Sling will let slip any more specific info between now and CES, but as you know, we'll be In Vegas when it all goes down, so sit back and be patient. It won't be long, now.

Trade show shocker: Sling to out some new gear at CES originally appeared on Engadget on Wed, 30 Dec 2009 21:41:00 EST. Please see our terms for use of feeds.

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• AdNectar Serves Over 2 Billion Virtual Goods Over Social Networks