We all know by now that AT&T has secured the rights to furnish US iPad owners with 3G connectivity, but apparently the market desire for that service won't be quite as big as we might have expected. That comes straight from Randall Stephenson himself, AT&T CEO and eternal believer in the power of i-branded devices, so it may have some legitimacy to it. Surely Randall's dearest wish would be to announce his network is about to be overwhelmed by new subscribers, and the rather cooler news has already caused a small dint in AT&T's stock price. Then again, this is hardly shocking news given that 3G on the iPad can be had on a month-by-month basis without contract, and in truth any subscriptions related to it would have to be achieved by AT&T's own ingenuity -- which, judging by its CEO's comments, won't be suffering any undue exertions any time soon. Not only that, Randall's also taken the opportunity to advise us that higher data rates are likely for intensive users of unlimited 3G data plans -- whether on the iPad or on smartphones. Way to endear yourself to the masses, dude.
AT&T CEO: iPad will be mostly used on WiFi, won't drive many new 3G subscriptions originally appeared on Engadget on Wed, 03 Mar 2010 05:11:00 EST. Please see our terms for use of feeds.
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It's not like we spend much time with serial cables and RJ-11 jacks these days, but we do appreciate that they have their uses, especially among industrial customers and hobbyists -- so it's no surprise that the enterprising folks at Redpark have cooked up adapters for the iPhone / iPod touch (and, presumably, the iPad). Approved by Apple as reference designs, they're not yet commercially available, but they do signal the continued expansion of iPhone / iPad functionality that we've noted with things like SD card readers, keyboard docks, and GPS car kits. So what do you think -- contemplating any iPhone mods involving RS-232 communication? PR after the break.
Continue reading Redpark announces serial and RJ-11 cables for iPhone/iPod touch/iPad
Redpark announces serial and RJ-11 cables for iPhone/iPod touch/iPad originally appeared on Engadget on Fri, 12 Feb 2010 14:28:00 EST. Please see our terms for use of feeds.
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Even though the iPad is still more than a month away from shipping, iSuppli conducted a preliminary itemized parts breakdown. The results aren’t that surprising: Apple’s making a boatload on these things. Suppli concluded that the $499 16GB/no 3G model only costs $229 to manufacturer with the $829 64GB/3G model costing only $117 more to make even though it carries a $329 premium. Nice, eh?
These numbers can be broken down even further showing Apple’s insane margins. The 3G module only costs $24.50, but Apple charges $129 more for the option. The NAND memory chips are really the only difference between all three options, but their real costs of $29 for 16GB, $59 for $32GB, and $119 for 64GB are nowhere near proportionate with the iPad’s prices. All this data shows that Apple’s abandoning its long-held K.I.S.S. strategy.
So what if Apple got back on the keeping it simple bandwagon, only offered the high-end 64GB with 3G iPad and still sold it for $499? After all, the company would still be making at least $153 on each iPad sold. Would that turn around the iPad’s outlook?
Read the rest of this story at CrunchGear…
When Apple introduced the iPod in 2001 -- some 250 million units ago, as Steve Jobs noted -- it began with a laser-like focus on digital music. Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman. The first Switched On in 2004 pondered the iPod photo as a stepping stone to video. And by 2007, the iPhone and iPod touch had become capable of playing a broad array of content and would soon be able to extend their capabilities dramatically via apps.
Nonetheless, while the iPhone and iPod touch were nearly as close cousins as the 3G and non-3G flavors of the iPad, they were each rooted firmly in the existing categories of smartphones and MP3 players and positioned against products in that space. Despite its limited app support, nobody thinks of the Zune HD as a handheld tablet; it's a digital media player that competes against the iPod touch.
Continue reading Switched On: Tabula rasa
Switched On: Tabula rasa originally appeared on Engadget on Sat, 30 Jan 2010 17:15:00 EST. Please see our terms for use of feeds.
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