FMyLife’s developer community has a new reason to visit the site this week: to complain about the restrictions the company has recently started to enforce on its API. From now on, FMyLife requires all applications that feature advertising or that have a price tag (e.g. on the App Store) to send 50% of their revenues back to FMyLife. Apps that are available for free, sans advertising, will be able to operate as usual.

For those who haven’t been introduced to the FMyLife phenomenon, the site invites users to leave brief personal stories that generally end in catastrophe or extreme embarrassment. All of the stories conclude with “FML” (or F*** My Life), which has become a catchphrase outside of the site as well. It’s a great Schadenfreude fix, and you may even wind up feeling some empathy for your peers (or not). The site, and the third party applications it has spawned, have proven to be extremely popular.

Now, FMyLife disallowed paid applications and advertising when its API launched in February 2009, but the company has been inconsistent about enforcing those rules. Some developers have offered their applications with advertising for some time. And FMyLife has even approved the use of advertising and premium versions in some cases, without anticipating just how popular these applications could become. As it turns out, some of these applications have turned into big businesses in their own right, and some have proven to be drains on FMyLife’s servers. Rather than kill off all applications that are monetizing the service, FMyLife has decided it wants a cut.

Here’s how FMyLife co-founder Didier Guedj is describing the changes to the policy:

The Fmylife API was created to spread FML stories on the internet for free, in the spirit of sharing. However, in recent months, several developers made a very big business by selling FML’s applications or by advertising on it. This has led us to change our policy:
1) Access to the Fmylife API remains free for those using it for non-business purposes.
2) We will now ask that those who are using Fmylife for profit share their revenue at a fair 50/50.

The recently policy changes are directly related to a conflict FMyLife has had with Enormego, a developer that built two applications for the iPhone: “F MyLife and” “F MyLife Pro”, (the free version was briefly ranked as the top application on the App Store) . Here’s how Guedj describes the situation:

Enormego created two applications for iPhones (”F-MyLife” et “F-MyLife Pro”) which generate consequential revenue (through the sale of the apps, plus advertising) because they got more than a million hits per day since April 2009. These two iPhone applications only work thanks to our website, its concept and content. It was agreed with Enormego on July that any revenue generated by these apps would be split 50/50 (no contract was drawn, just via an email exchange). Enormego has never paid to Fmylife any money, and has not replied to any of our Emails since September. After several warnings without any answers, we decided to cut off their access to the API function. Since, they have been pirating the content of our website to feed their applications. We then asked them to stop. They did, only a few days ago.

We’ve reached out to Enormego for their side of the story.

FMyLife’s motivations for implementing a more restrictive API are obvious: they want to make money off the site they’ve built. At the same time, the FMyLife service has certainly benefited from the efforts of these third party developers — you can be sure plenty of people who downloaded these mobile apps are also frequent visitors of the service’s homepage. FMyLife can do what they want with their data, but it’s clear that they should have been consistently enforcing their policies from the start. Some applications have already been discontinued (or removed FMyLife support) since the change.

All of that said, it does sound like FMyLife would be willing to work something out if a developer has already built an application using the API and objects strongly to the changes. From Guedj:

For new applications (premium or ads), we explain the new rule to their developer and they have the choice to share the future income, or they don’t have access to the API.

We’ve never disabled an application (except Enormego’s) because these developers work hard too, and we respect their work a lot. We talk with them, explain the situation and all of them have agreed easily (for now) with our new conditions.

Image via sjdvda on userlogos.

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Cc:Betty, a free service that helps organize group email threads, has rolled out an iPhone app to help declutter your email on your mobile device. Cc:Betty’s app is a group based email application that breaks email conversations into collated, threaded discussions.

An account can be created right from the app, and new group discussions can be created, using the iPhone address book to access your contacts. Photos can be easily attached as well and new contacts can be added to discussions via your address book. Any discussions, or other content such as attachments a person has in their Cc:Betty.com account are automatically synced to their iPhone. When one of your discussions is updated, you’ll get a push-notification to your iPhone so you can access important information on the go.

Founded in 2008 by Michael Cerda, Cc:Betty began as a web application that routes, parses, and organizes email conversations in a simple at-a-glance dashboard so you never have to scour your inbox to find the bits and pieces of a long thread. If you cc “betty@ccbetty.com” on any email, “she” will create a mailspace, which is a webpage, for your entire email thread and will divide important things such as dates, times, people, places, and files and will format them all in one place. Cc:Betty will track messages with up to 100 recipients and can organize emails with up to 20 MB in size, including attachments.

Cc:Betty recently integrated with Twitter, so that users of the service can tweet in and out of a of the collaboration platform, as well as see each other’s latest tweets. The startup also upgraded its service with several new features, including the ability to see maps, images and documents as large thumbnails in email threads, and a list of people in an email conversation. You can also filter content of the thread by participant. The startup’s founder Michael Cerda tells me that the company is also rolling out a stealth SMB centric offering in the near future called Threadbox.

The startup also just raised $500,000 in funding from Western Technology Investment. The startup previously raised $1.5 million in seed funding in June led by Venrock with investors Seraph Group and Hillsven participating. The company was incubated in Venrock’s offices and officially launched at DEMO in March.

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I’ve seen Avatar twice now, which is saying something when you’re talking about a nearly three hour movie that was released 36 hours ago. But we lined up on Thursday night for the first midnight showing. And then I saw it again yesterday at the TechCrunch screening in San Francisco.

What do I think? I think I’m going to go see it again this weekend at an IMAX theater. Because the movie is awesome in 3D, but I want to see it in 3D on a 50 ft by 70 ft screen. Movies will never be the same after Avatar. Like the iPhone in the mobile world, this movie disrupts an entire industry.

I didn’t know much about the movie until I read an article about it in Wired on a flight to Europe last week. A movie James Cameron has been working on since 1994, but he had to wait until technology caught up with his dream, and he invented a new kind of camera along the way.

The amazing thing about Avatar isn’t the story – it’s simply a passable tale that’s part Pocahontas, part Dances With Wolves. But it’s a story played by ten foot tall blue people with tails who fly around on miniature dragons and generally kick ass. And suddenly the special effects in every movie you’ve ever seen seem trite in comparison. Jurassic Park type special effects, which seemed so awesome in the 90s, are now laughably dated.

There’s no point in the movie where you can really tell the difference between real imagery and CGI. You become completely lost in the world of Pandora, the setting for Avatar. And if you thought Zoe Saldana was amazing in Star Trek earlier this year, wait until you see Avatar. An entire generation of teenagers are now going to have a lifelong crush on a huge blue woman with a tail named Neytiri.

The movie grossed just $27 million in its first day at the box office, which pales in comparison to Twilight Saga: New Moon ($72 million) and Transformers: Revenge of the Fallen ($62 million). But don’t forget that Cameron’s Titanic made just $28.6 million on opening weekend. And that movie did ok in the end.

Avatar, like Titanic, is one of those movies you’ll want to see over and over. But don’t wait for the DVD. This is a movie that has to be seen in 3D. And for that you have to go to the theater. Go see it, you’ll thank me later.

See the high definition trailer here.

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File syncing and storage startup Zumodrive has raised $1.5 million in funding led by Sherpalo Ventures with Tandem Entrepreneurs and VeriFone CEO Douglas Bergeron participating. We initially reviewed Zumodrive here.

While there are a plethora of syncing and storage services available to users, Zumodrive, which spawned from Y Combinator startup Zecter, has a different take on file syncing. Similar to other services, Zumodrive creates a drive on your device that is synced to the cloud. But service has a different twist-the service tricks the file system into thinking those cloud-stored files are local, and streams them from the cloud when you open or access them.

ZumoDrive, which currently has 300,000 users, recently launched a new version which lets users to access their music playlists, photo albums and document folders on any device. ZumoDrive mimics a standard hard drive but saves content in the cloud and then streams it to each device instead of saving local copies, making it the killer app for the netbook and other devices with limited storage.

Zumo now plays nice with the iPhone, with an new app that lets users sync their content to their phone without having todeal with local storage capacity issues. And ZumoDrive released a new version of its system that wirelessly syncs playlists between devices, auto-detects content, and lets users link file folders on their devices to ZumoDrive only once so that changes in that folder will always be linked to ZumoDrive. The service has also been upgraded to integrate well with media applications, like iTunes, so users can play entire music libraries saved in ZumoDrive on multiple devices without manually syncing content. ZumoDrive will use the new funding for product development.

Zecter previously launched a product called Versionate, an office-wiki product, that we first covered in July 2007. We wrote about them again a year ago. ZumoDrive faces competition from Dropbox, SugarSync, and Box.net.

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