Today at TechCrunch Disrupt in New York, we had a panel entitled “ Does The iPad Change Everything For News, Or Is It Still All About The Web? ” The New York Times’ David Carr moderated the panel which included angel investor Ron Conway , Huffington Post CEO Eric Hippeau , and Bloomberg chief content officer Norm Pearlstine . The common theme? The only thing that can stop the iPad is Apple. While that may sound confusing (since, of course, Apple makes the iPad), everyone seemed to agree that Apple’s restrictions could end up hurting the device in the long run. Apple is in control right now because they’re the first to market with a killer product, but others will emulate them, reasons Pearlstine. He believes a lot of the content on these type of tablets will eventually be web-based rather than app-based (similar to an argument Google co-founder Sergey Brin made last week). Carr extended on that question, asking if maybe the iPad itself would just be a device where you consume content on the web rather than through apps?Hippeau says that’s up to Apple. Clearly they want to push people towards apps, behind their wall, he believes. The problem with this is that Apple doesn’t give back nearly as much data as having your own website would, Hippeau says. He thinks Apple will have to learn that media organizations live  off of this data. “ They’ll have to open it up more ,” he says. Pearlstine agrees, saying that the key for traditional publishers is their lists of subscribers. More importantly, they have their payment information. With iPad apps, Apple has that information, and that will be a problem for a lot of media companies. “ There will be other providers that won’t do it the Apple way ,” he says. That, again, is implying that while Apple may have jump-started the industry, if they don’t open up a bit more, a competitor will beat them. Of course, that hasn’t happened with the iPhone yet. But Android is charging fast. Conway believes that Apple has a good lead for now though thanks to its “ fantastic user interface .” He sees publishers flocking to it just like the music business did to the iPod/iTunes combo. “ It’s a better model than free ,” he says. Watch live streaming video from disrupt at livestream.com

The history of P2P file sharing service Kazaa (which actually started life as “KaZaA”) is known to most of us born in the eighties or before, and consists mainly of copyright related lawsuits and adware-ridden software. The gist of the story can be found on its Wikipedia profile , but what many seem to forget in present times is that the service is still around , serving users an unlimited amount of (licensed) songs for a $20 monthly subscription fee. Recently, a Symantec security program apparently identified the Kazaa desktop client as high-risk, flagging the software as adware. This prompted Brilliant Digital Entertainment, the company that operates Kazaa, to issue a special notice / consumer alert to its customers. And it isn’t pulling any punches. While boasting about the fact that Kazaa is now a legitimate business offering over one million fully licensed tracks to its customers, Kazaa claims Symantec for the second time in recent weeks incorrectly identified it as being high risk. As a result, the company says, a subset of users were unable to use Kazaa because Symantec’s security software flagged it as adware. Some of its users were apparently “sufficiently spooked by Symantec’s unilateral action” after those warnings that they followed its advice to remove Kazaa. In an angered statement, the company adds: Symantec had justified turning off the music for some of Kazaa customers by flagging files in the Kazaa music plug-in application as high risk due to the files being used for serving advertisements. As a result Kazaa customers or subscribers running Norton AV are having these files stripped from the application which prevents them from using the service. It continues: Symantec’s error, hot on the heels of a similar mistake against Spotify , highlights the potential for anti-virus companies to do more harm than good in the effort to displace pirate operations from the on-line marketplace. After the Spotify incident (Symantec classified the music streaming service as a Trojan about a week ago), the security software company apologized on Twitter. It’ll be interesting to see how they handle this notice from Kazaa. CrunchBase Information Kazaa Symantec Information provided by CrunchBase

Chances are you’ve never heard of Netbiscuits – I sure hadn’t. But the company operates one of the world’s largest B2B web software platforms enabling thousands of publishers to create, manage and generate revenue from mobile websites. Netbiscuits serves the mobile Internet programs for brands like Yahoo, MTV, and eBay, and well known digital agencies such as Razorfish, Isobar, and ad networks like Google-owned AdMob. To give you an idea of its size: globally, Netbiscuits claims to deliver more than 1.5 billion mobile page impressions on a monthly basis. This morning, the decade-old company announced that it has partnered with Universal Music Group to help the music company expand its line-up of direct-to-consumer mobile content and services, after a successful test run centered around a mobile website for Bon Jovi in November 2009. The terms of the agreement were not disclosed. Netbiscuits will essentially be aiding UMG in setting up and operating artist-branded mobile websites, which will give fans the ability to interact with other fans and to make purchases directly from their handsets. Based on the mobile websites, Netbiscuits also enables UMG to set up hybrid apps for several major platforms, including the iPhone, Android, and Windows Mobile devices. UMG also plans to utilize the text messaging service that comes integrated within the Netbiscuits platform, providing music fans with SMS alerts whenever their favorite artists are in town.

Digital music company eMusic is rumored to be up for sale , according to various reports, but that hasn’t stopped it from signing licensing deals with big music. This morning, eMusic announced that it come to an agreement with Warner Music Group and that it will soon begin selling tracks from WMG’s roster of artists to its U.S. users. eMusic last year inked a similar deal with Sony Music Entertainment. The agreement includes titles from WMG’s Atlantic Records, Rhino Records and Warner Bros. Records as well as from independent labels distributed through WMG’s Alternative Distribution Alliance (ADA) stable that are not currently sold on eMusic. The deal will make 10,000 catalog albums from artists like REM, Depeche Mode and Aretha Franklin available for downloading, but does not include newer hit records. eMusic says it currently offers more than 7.5 million tracks, and that it has sold more than 350 million music downloads under its current ownership. The company sells monthly membership plans beginning at 24 credits for $11.99. One of its rival, FreeAllMusic, yesterday announced that it had signed an agreement with Universal Music for ad-supported downloads. eMusic CEO Danny Stein reiterated earlier rumors about its plans to complement the company’s subscription-based music download service with streaming, telling Reuters that the company is currently in talks with label partners for new licensing deals that would allow registered users to stream songs, similar to services like CBS-owned Last.fm and LaLa (which Warner Music Group invested in and was recently acquired by Apple ). Streaming would be added in 2010, provided rights holders come to terms with the realities of new business models, Stein said. We’ve contacted the company for more information about its streaming plans, such as timing and pricing. Interestingly, Stein didn’t dismiss rumors about a potential sale of eMusic, but told Reuters that a buyer would have to pay its owner, Dimensional Associates, for a successful 2010 and 2011 upfront in order for them to consider it. Which sounds to me like something that you would say if you were definitely up for sale. Crunch Network : CrunchGear drool over the sexiest new gadgets and hardware.

Do not expect UFC to look the other when it comes to online piracy of its various pay-per-view events. Dana White, the company’s president, recently told the Vancouver Sun that he and the UFC will do whatever it takes to eliminate piracy. “It’s gonna cost us a lot of money, but guess what, it’s gonna cost [the pirates] a lot of money. It’s gonna get to the point where it’s like, f*ck it, maybe we shouldn’t pirate MMA anymore.” This is not a very forward-thinking way of looking at the problem, no. It was only a few weeks ago that I first made mention of UFC’s efforts against piracy . The gist of the argument was, just let it happen and concentrate on maintaining the company’s momentum. The UFC doesn’t want to end up like the music industry, having sued its fans into indifference, if not antagonism, toward its product.

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