Digital music company eMusic is rumored to be up for sale, according to various reports, but that hasn’t stopped it from signing licensing deals with big music. This morning, eMusic announced that it come to an agreement with Warner Music Group and that it will soon begin selling tracks from WMG’s roster of artists to its U.S. users.

eMusic last year inked a similar deal with Sony Music Entertainment.

The agreement includes titles from WMG’s Atlantic Records, Rhino Records and Warner Bros. Records as well as from independent labels distributed through WMG’s Alternative Distribution Alliance (ADA) stable that are not currently sold on eMusic. The deal will make 10,000 catalog albums from artists like REM, Depeche Mode and Aretha Franklin available for downloading, but does not include newer hit records.

eMusic says it currently offers more than 7.5 million tracks, and that it has sold more than 350 million music downloads under its current ownership. The company sells monthly membership plans beginning at 24 credits for $11.99. One of its rival, FreeAllMusic, yesterday announced that it had signed an agreement with Universal Music for ad-supported downloads.

eMusic CEO Danny Stein reiterated earlier rumors about its plans to complement the company’s subscription-based music download service with streaming, telling Reuters that the company is currently in talks with label partners for new licensing deals that would allow registered users to stream songs, similar to services like CBS-owned Last.fm and LaLa (which Warner Music Group invested in and was recently acquired by Apple).

Streaming would be added in 2010, provided rights holders come to terms with the realities of new business models, Stein said. We’ve contacted the company for more information about its streaming plans, such as timing and pricing.

Interestingly, Stein didn’t dismiss rumors about a potential sale of eMusic, but told Reuters that a buyer would have to pay its owner, Dimensional Associates, for a successful 2010 and 2011 upfront in order for them to consider it.

Which sounds to me like something that you would say if you were definitely up for sale.

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Do not expect UFC to look the other when it comes to online piracy of its various pay-per-view events. Dana White, the company's president, recently told the Vancouver Sun that he and the UFC will do whatever it takes to eliminate piracy. "It’s gonna cost us a lot of money, but guess what, it’s gonna cost [the pirates] a lot of money. It’s gonna get to the point where it’s like, f*ck it, maybe we shouldn’t pirate MMA anymore." This is not a very forward-thinking way of looking at the problem, no.

It was only a few weeks ago that I first made mention of UFC's efforts against piracy. The gist of the argument was, just let it happen and concentrate on maintaining the company's momentum. The UFC doesn't want to end up like the music industry, having sued its fans into indifference, if not antagonism, toward its product.

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File syncing and storage startup Zumodrive has raised $1.5 million in funding led by Sherpalo Ventures with Tandem Entrepreneurs and VeriFone CEO Douglas Bergeron participating. We initially reviewed Zumodrive here.

While there are a plethora of syncing and storage services available to users, Zumodrive, which spawned from Y Combinator startup Zecter, has a different take on file syncing. Similar to other services, Zumodrive creates a drive on your device that is synced to the cloud. But service has a different twist-the service tricks the file system into thinking those cloud-stored files are local, and streams them from the cloud when you open or access them.

ZumoDrive, which currently has 300,000 users, recently launched a new version which lets users to access their music playlists, photo albums and document folders on any device. ZumoDrive mimics a standard hard drive but saves content in the cloud and then streams it to each device instead of saving local copies, making it the killer app for the netbook and other devices with limited storage.

Zumo now plays nice with the iPhone, with an new app that lets users sync their content to their phone without having todeal with local storage capacity issues. And ZumoDrive released a new version of its system that wirelessly syncs playlists between devices, auto-detects content, and lets users link file folders on their devices to ZumoDrive only once so that changes in that folder will always be linked to ZumoDrive. The service has also been upgraded to integrate well with media applications, like iTunes, so users can play entire music libraries saved in ZumoDrive on multiple devices without manually syncing content. ZumoDrive will use the new funding for product development.

Zecter previously launched a product called Versionate, an office-wiki product, that we first covered in July 2007. We wrote about them again a year ago. ZumoDrive faces competition from Dropbox, SugarSync, and Box.net.

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Earlier today we covered rumors that Apple was in talks to acquire streaming music service Lala. Now New York Times tech reporter Brad Stone has tweeted that it’s a done deal. He writes, “Apple has acquired digital music startup Lala. Now updating our story”. You can find the NYT story here.

This could be bad news for Lala users. It’s unlikely that the innovative deals negotiated by Lala will survive through the acquisition. For over a year, Lala users have been purchasing the rights to stream their music an unlimited number of times for ten cents per song. If the deals with the music labels go up in smoke, Lala may lose the right to stream those songs. In other words, all the money users have been spending on web songs may go down the drain. If the deals are nullified, hopefully Apple will renegotiate them to at least cover existing purchases until it releases its own streaming music service. We’ve reached out to Lala but have yet to hear back.

Likewise, this may well affect the Lala music gifts that have been recently offered by Facebook, and it could also harm the Music OneBox service Google recently launched (though Google can still rely on MySpace/iLike for its song streams).

Stone writes that Apple is interested in Lala because of its engineering talent and technology, and that it was Lala that initiated the discussions. From the Times:

One person with knowledge of the deal, but who was not authorized to discuss it, said that the negotiations originated when Lala executives concluded that their prospects for turning a profit in the short term were dim and initiated discussions with Eddy Cue, Apple’s vice president in charge of iTunes.

This person said Apple would primarily be buying Lala’s engineers, including its energetic co-founder Bill Nguyen, and their experience with cloud-based music services.

The deal makes sense. It seems inevitable that Apple will eventually launch its own cloud-based streaming music service. And that’s exactly what Lala is — an iTunes in the cloud, with some interesting pricing mechanics.

A few other interesting things to note. This acquisition comes a little more than a month after Lala was integrated into Google’s OneBox and Facebook’s gift store. Lala may well have been viewing these launches as last-chance efforts to find a path to profitability. Given these reports that Lala’s “prospects for turning a profit in the short term were dim”, it looks like those launches may not have gone as well as Lala hoped.

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