It’s the announcement Steve Jobs has been waiting to make for years: that one of his favorite bands, and perhaps the greatest of all time, will finally be available on the music store that he created. Now he may have just had his thunder stolen. Two hours ago, Sky News reported that the Fab Four are finally coming to iTunes, attributing the news to John Lennon’s widow Yoko Ono, who is in charge of managing the music legend’s estate. The story kicked off with the headline:

“The whole of the Beatles back catalogue will be made available to buy on iTunes, Yoko Ono has told Sky News.”

But almost immediately after publishing the story Sky News killed it, leaving nothing but a blank page in its wake. Google News had a cache of it for a brief time, but that too has apparently disappeared in record time. 9to5mac spotted the article and reached Sky News for more information, only to be told that the news organization was unable to comment.

At this point there are two possibilities: Sky either made a major blunder and posted something that was untrue, or Apple has unleashed its hounds on the news network. My guess is the latter. But that doesn’t necessarily mean that The Beatles on iTunes will be announced tomorrow (the Sky report, or what’s left of it, doesn’t make a release date clear). In fact, a report in the Financial Times today quotes EMI global catalog president Ernesto Schmitt as explicitly ruling out a 9/9/09 release, stating, “Conversations between Apple and EMI are ongoing and we look forward to the day when we can make the music available digitally. But it’s not tomorrow.”

Another interesting point from the FT article: Paul McCartney, Ringo Starr, Yoko Ono and Olivia Harrison want to sell the Beatles catalog on iTunes, but EMI has objected because of concerns over piracy, of all things (according to McCartney, EMI is worried about being held liable if any tracks leak to the web). Of course, the only way to obtain digital versions of The Beatles catalog online at this point is through piracy.

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This happens every year. Rumors begin to swirl that Apple is holding a music-related event, and after the talk dies down of what new iPods are in store, the focus shifts to iTunes. And from there, it shifts to The Beatles. You know, the most popular band of all time that happens to have no songs from its catalog available for legal purchase anywhere online. Yeah, those Beatles.

So anyway, every year there are rumors of The Beatles coming to iTunes. The rumors seem to start from just about everywhere: From Steve Jobs’ love of The Beatles, to EMI removing DRM on music, to the settlement of lawsuits with Apple Corp, to the appearance of Beatles’ album covers on Apple event promotions. There have even been quotes from Paul McCartney saying he thought such a deal would happen soon. The only problem is that it never ends up happening. But this year could actually be different. Well, maybe.

First of all, The Beatles are definitely releasing their music in video game form for a new Rock Band game. That’s a first for them, branching out of traditional music distribution. This game is launching on 9/9/09, which happens to be the same day as the rumored next Apple event. That, in and of itself, doesn’t really mean much, but there are reports today that on the same day, The Beatles are releasing their entire catalog, digitally re-mastered for the first time, on CD, as Cult of Mac points out.

Wait, CD? People still buy those? Yes, they do, though they’re increasingly going digital and choosing iTunes as their store. So it stands to reason that EMI and Apple Corps (The Beatles’ label, not to be confused with the other Apple we’re talking about here) have looked at the numbers and seen the trends, and realize that if they really want the catalog to explode in sales, they’re going to have to release it online, and preferably through iTunes.

But there’s more. In the press release for The Beatles re-mastered release there’s this nugget:

Each of the CDs is packaged with replicated original UK album art, including expanded booklets containing original and newly written liner notes and rare photos. For a limited period, each CD will also be embedded with a brief documentary film about the album.

What does that sound like? It sounds like the perfect type of album for Apple to try out its new “Cocktail” music format, also set to be unveiled at the September event. While not all the details are known about Cocktail, it is believe that it’s a format that places emphasis on album purchases by giving downloaders all types of goodies like, yes, artwork, booklets, liner notes, photos and films.

The press release says nothing of online versions of the albums, but it’s entirely possible that those are being kept as a surprise, and possibly even for Apple’s event. Or maybe not. But at the very least, you know that while the engineers were remastering the recordings, they were thinking about how the catalog would be dispersed over the web eventually too. It’s not a matter of “if”, but a question of “when”. And 9/9/09 sounds like the perfect date for a full-on assault of Beatles music on the masses.

This is of course all just speculation, that history suggests will be wrong. But if we find out that the Apple event is at the Yerba Buena Center in San Francisco on 9/9/09, and that Paul McCartney and Ringo Starr both happen to be in town…I’m just saying. And how would that be for a Steve Jobs return to the limelight after months away on medical leave? Boom!

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