This morning Pinterest co-founders Ben Silberman, Paul Sciarra and Yashwanth Nelapati woke up to a barrage of tweets, “So @myspace has completely ripped off @pinterest. It really pisses me off when an old, tired hack tries to undermine hardworking inovators. [sic]” Myspace revealed its new redesign last night and Pinterest users quickly picked up on the similarities between the two site aesthetics, leading to an intense Twitter debate.
The offsite grid layout used by both Myspace and Pinterest is nothing new; Lazyfeed, http://enjoysthin.gs and countless other sites have a similar design. But the fact that former Myspace Director of Technology Dave Peck emailed Pinterest back in March asking for an advance invite is interesting, especially when you read the email.
Founder Silberman told TechCrunch, “The Myspace product team joined our site really early and so I’m sure they took inspiration from it. Our impression was that they took some information and we were touched that our users were vocal about it.”
However, Silberman who retweeted the accusations from the official Pinterest account this morning, emphasized, “I wouldn’t go as far as saying they ripped it off. They’re probably in tune with organizing friends around interests after they missed the boat on friends,” referring to how you can now use Myspace to follow Topics pages.
Pinterest is still invite only and is currently seeking funding. Despite being in stealth mode, the social cataloguing startup has 17,000 users and is about to experience it’s one millionth “pin.” Silberman plans on launching in a couple of months, encouraged by all the user support today, “It’s cool when you’re a small company and your users stick up for you.”
Myspace had 90 million users this September according to comScore, marking a 18% drop from last year. This recent design and concept overhaul was an attempt to win back some of the traffic lost to competitors like Facebook.
Myspace screencap via The Guardian
A report in the Wall Street Journal this evening reveals that Facebook, MySpace, Twitter, and a number of other popular social sites are passing along data that advertisers could potentially use to identify users who click their ads. The article is focused on Facebook in particular, which appears to have been passing along the most data of the aforementioned sites and has also been embroiled in a major privacy controversy.
The Journal article doesn’t get into too much technical detail, but it sounds like Facebook and the others are failing to scrub ‘referring’ URLs that are always passed along whenever a user clicks a link. This is actually normal behavior — typically when you click a link on a website, the site you’re being directed to will get to see where you came from. The issue is that these social sites include some identifying information as part of their URLs; when you visit a friend’s Facebook profile, the resulting URL might include both your friend’s username and your Facebook ID, which could be used to associate you with the ads you’re clicking on.
That said, the Journal reports that the ad companies it contacted had not used the data:
Several large advertising companies identified by the Journal as receiving the data, including Google Inc.’s DoubleClick and Yahoo Inc.’s Right Media, said they were unaware of the data being sent to them from the social-networking sites, and said they haven’t made use of it.
However, the article doesn’t say that all ad networks that placed ads on Facebook were ignoring the data. We’ve reached out to Facebook to ask if it’s possible that smaller networks could have leveraged it.
The WSJ article notes that the discovery was pointed out back in August by researchers from AT&T Labs and Worcester Polytechnic Institute, but that the issue has persisted until this morning (Facebook and MySpace have now “rewritten some of the offending computer code”).
Update: The Twitter issue mentioned in the WSJ seems to be much less of an problem (it doesn’t even have ads yet).
Image via alancleaver
Here’s a ray of product sunshine in an otherwise overcast MySpace world. Tonight they are launching a new MySpace events and calendar platform that integrates technology from MySpace Music, iLike, Social Plan and Facebook Connect (told you). It includes new tools for Artists to add concert events and allows users to add those events, share them, and even purchase tickets right from MySpace. It’s an elegant weaving of products that plays to a core strength of MySpace – music, and a huge database of event information – around 1 million concert events in 2010 alone. You can see the new MySpace Events page here.
It’s also a huge improvement from the existing event and calendaring apps on MySpace. Here’s what a concert event used to look like on MySpace:
Here’s what an event might look like now, after the new launch:
Users are also encouraged to share events with friends in the MySpace stream, on Facebook or on Twitter. And artists are being given new tools to actually create attractive concert listings. All of these events are aggregated into the users’ MySpace Calendars along with their normal calendar data.
In the coming months, says MySpace, they’ll add additional features around mobile access, concert notifications and movies and DVD releases and premiers.
The problem with all of these people who are walking out the door at MySpace isn’t so much the number of them, because MySpace is trying to replace them by hiring more people. It’s the fact that the best people are leaving, and taking a lot of the knowledge base with them.
Three star senior employees left to go to cross-town startup Gravity, we reported earlier this week. And tonight we’ve heard that Jeff Webber, the engineering director that oversees the email, instant messaging and other “communications” platforms for MySpace, resigned earlier this week as well to join a startup. He’s been at MySpace for nearly three years and was one of the star engineers and leaders, says one source.
Other recent departures – VP and General Manager of Mobile John Faith, SVP User Experience Katie Geminder and most of her team. And of course CEO Owen Van Natta. And lots more as well, only a few of which we’ve reported.
The company has no direction, says everyone we talk to at MySpace except the top execs, and internal politics are the only thing that seem to matter. Ambitious new projects like Remaking MySpace have been thrown away just because the wrong exec supported it. Anyone who actually wants to build products has left or is looking for a new job, say many, many sources.
If you’re a MySpace employee and feel differently, please contact us anonymously. Because right now all we see is a ton of fluff and absurdity coming from the top, and massive morale problems at the middle management ranks.
The title of this post is actually a recent quote from a (now former) MySpace employee, and it seems to be accurate. They say a company has to hit rock bottom before it can even think about rebuilding into something new. If that’s the case, the time to start rebuilding is, apparently, right about now. But in our opinion MySpace has no chance at all until it is free of the News Corp. death grip.
