A report in the Wall Street Journal this evening reveals that Facebook, MySpace, Twitter , and a number of other popular social sites are passing along data that advertisers could potentially use to identify users who click their ads. The article is focused on Facebook in particular, which appears to have been passing along the most data of the aforementioned sites and has also been embroiled in a major privacy controversy . The Journal article doesn’t get into too much technical detail, but it sounds like Facebook and the others are failing to scrub ‘referring’ URLs that are always passed along whenever a user clicks a link. This is actually normal behavior — typically when you click a link on a website, the site you’re being directed to will get to see where you came from. The issue is that these social sites include some identifying information as part of their URLs; when you visit a friend’s Facebook profile, the resulting URL might include both your friend’s username and your Facebook ID, which could be used to associate you with the ads you’re clicking on. That said, the Journal reports that the ad companies it contacted had not used the data: Several large advertising companies identified by the Journal as receiving the data, including Google Inc.’s DoubleClick and Yahoo Inc.’s Right Media, said they were unaware of the data being sent to them from the social-networking sites, and said they haven’t made use of it. However, the article doesn’t say that all ad networks that placed ads on Facebook were ignoring the data. We’ve reached out to Facebook to ask if it’s possible that smaller networks could have leveraged it. The WSJ article notes that the discovery was pointed out back in August by researchers from AT&T Labs and Worcester Polytechnic Institute, but that the issue has persisted until this morning (Facebook and MySpace have now “rewritten some of the offending computer code”). Update: The Twitter issue mentioned in the WSJ seems to be much less of an problem (it doesn’t even have ads yet). Image via alancleaver CrunchBase Information Facebook MySpace Information provided by CrunchBase

Here’s a ray of product sunshine in an otherwise overcast MySpace world. Tonight they are launching a new MySpace events and calendar platform that integrates technology from MySpace Music, iLike, Social Plan and Facebook Connect ( told you ). It includes new tools for Artists to add concert events and allows users to add those events, share them, and even purchase tickets right from MySpace. It’s an elegant weaving of products that plays to a core strength of MySpace – music, and a huge database of event information – around 1 million concert events in 2010 alone. You can see the new MySpace Events page here . It’s also a huge improvement from the existing event and calendaring apps on MySpace. Here’s what a concert event used to look like on MySpace: Here’s what an event might look like now, after the new launch: Users are also encouraged to share events with friends in the MySpace stream, on Facebook or on Twitter. And artists are being given new tools to actually create attractive concert listings. All of these events are aggregated into the users’ MySpace Calendars along with their normal calendar data. In the coming months, says MySpace, they’ll add additional features around mobile access, concert notifications and movies and DVD releases and premiers. CrunchBase Information MySpace Information provided by CrunchBase

The problem with all of these people who are walking out the door at MySpace isn’t so much the number of them, because MySpace is trying to replace them by hiring more people. It’s the fact that the best people are leaving, and taking a lot of the knowledge base with them. Three star senior employees left to go to cross-town startup Gravity , we reported earlier this week . And tonight we’ve heard that Jeff Webber , the engineering director that oversees the email, instant messaging and other “communications” platforms for MySpace, resigned earlier this week as well to join a startup. He’s been at MySpace for nearly three years and was one of the star engineers and leaders, says one source. Other recent departures – VP and General Manager of Mobile John Faith , SVP User Experience Katie Geminder and most of her team. And of course CEO Owen Van Natta . And lots more as well , only a few of which we’ve reported . The company has no direction, says everyone we talk to at MySpace except the top execs, and internal politics are the only thing that seem to matter. Ambitious new projects like Remaking MySpace have been thrown away just because the wrong exec supported it. Anyone who actually wants to build products has left or is looking for a new job, say many, many sources. If you’re a MySpace employee and feel differently, please contact us anonymously. Because right now all we see is a ton of fluff and absurdity coming from the top, and massive morale problems at the middle management ranks. The title of this post is actually a recent quote from a (now former) MySpace employee, and it seems to be accurate. They say a company has to hit rock bottom before it can even think about rebuilding into something new. If that’s the case, the time to start rebuilding is, apparently, right about now. But in our opinion MySpace has no chance at all until it is free of the News Corp. death grip . CrunchBase Information MySpace Information provided by CrunchBase

In the summer of 2009 MySpace hired Katie Germinder , Facebook’s Director of User Experience and Design, as an SVP. Her primary job was to assemble a “swat team” of leading outside designers and user interface experts and re-imagine MySpace from the ground up. That team was made up of four people – including two former Apple designers and one ex-Facebooker – and worked out of a conference room in MySpace’s San Francisco offices for six months. They were creating a new site, located at remakingmyspace.com, and it was going to launch sometime right about now. RemakingMySpace was going to be a new version of MySpace with every piece of legacy stuff thrown out the door. Users and employees would be solicited for input – to get new ideas and vote on already submitted ones – to rebuild the service brick by brick. Most of the work over the last six months was spent reimagining the design in various ways that would be shown to users, and building tools for the submission and consideration of new ideas. And “users” was broadly defined to include input from artists and bands, advertisers, etc. It was bold, controversial and progressive. And now it’s also very, very dead. Germinder left MySpace last week . And the guy who hired her, former CEO Owen Van Natta , was terminated the week before . So what happened? The project was trouble from the start. Germinder was strongly pushing the project, obviously, and had the support of Van Natta. But she was working outside of Chief Product Officer Jason Hirschhorn’s organization. Hirschhorn hated the idea from the start, say multiple sources, and constantly worked to undermine it. He favored a much more straightforward redesign effort. And, sources say, VP Product Mike Macadaan was also an outsider to the project, and strongly disapproved say of the whole process. None of that mattered as long as Van Natta was CEO and was able to push the project along. But once he was gone and Mike Jones and Hirschhorn took over as co-presidents, remakingmyspace was history. Within a day the team was dissolved and moved back into the product organization. The Apple designers, there as consultants, will likely be leaving shortly as their contracts expire. We’ve spoken with sources on both sides of this. Some say that the the consultants were way too expensive and Hirschhorn and Jones thought the pace of the project was too slow. But others who knew about the project (the site was live for some MySpace employees) thought it was brilliant, and noted that six months wasn’t all that long for a project of this scope. There was genuine excitement within MySpace over remakingmyspace.com, and some are disgusted that it was all thrown away. One thing that strikes us as odd is the fact that the chief complaints – expense and time – were no longer relevant. The project was effectively done and the expense of it was behind them. “This was killed out of pure vindictiveness,” says one source. Another said that Hirschhorn never even bothered to really understand it, he just wanted it killed. So what comes next? A straightforward redesign that won’t rock the boat, says one source. Another says that many of the ideas from remakingmyspace will eventually make their way into whatever MySpace launches. Officially, all MySpace will say is “The reimagination of MySpace’s user interface is a top priority. Under Jason Hirschhorn, VP of Product Mike Macadaan and his team are leading the charge to redesign the site and create a beautiful new and exciting environment for our users.” We’re now trying to track down and verify screen shots and the new logo for remakingmyspace.com. Stay tuned for updates. CrunchBase Information MySpace Information provided by CrunchBase

MySpace’s new slogan, and the theme of their new product strategy, will be “Discover and be Discovered,” we’ve confirmed from multiple sources. This will be their differentiating factor from Facebook, execs told employees at an all hands meeting last Thursday. The meeting was called in the wake of the firing of CEO Owen Van Natta and the related promotions of Mike Jones and Jason Hirschhorn to co-presidents. The meeting, which was held in the courtyard of MySpace’s Los Angeles headquarters to accomodate 600 or employees, was also broadcast to other offices around the world. The meeting began, say sources, with a discussion of the drama around the company over the last several weeks. Parent company News Corp’s Digital Chief Jon Miller apparently didn’t mince words, saying that Van Natta wasn’t moving fast enough and that there was too much conflict among the executive team. Hirschhorn also denied rumors that he ever considered leaving the company, which is contrary to the statements of about a dozen sources who’ve said the opposite to us. Miller also reiterated News Corp.’s commitment to MySpace and outlined how the co-president structure will work. “They get along really well,” he reportedly said. Hirschhorn handles product vision, Jones handles execution. More importantly, MySpace’s go forward vision was presented to employees, say our sources, and it was all about a single feature thrust that they’re calling “Discovery.” The idea is to hit users over the head with new stuff when they come to MySpace. New people they should be meeting. Movie trailers they should watch. Games they may want to play (perhaps against other MySpace users), music they should listen to, articles they should read. Etc. The activity stream that MySpace recently launched will be the backbone of Discovery, but other MySpace products will feed into this as well. If they get this right, the thinking goes, people will want to visit the site over and over again to see what new stuff they can do. This is effectively a recommendation engine around new content, says one source, but MySpace doesn’t want people calling it that. Still, the idea is that an algorithm (and advertisers) will determine what stuff you might like (or tolerate, in the case of ads) based on what other users are liking. The goal is to give users something to do on MySpace that’s somewhat different than Facebook. And get them to come back often. CrunchBase Information MySpace Information provided by CrunchBase