It’s a day late, but social game site (and Zynga-antagonizer) Playdom has finally responded to our request for comment on the lawsuit and temporary restraining order they got hit with earlier this week (all the legal documents are here).

The statement, emailed to us earlier today, is short and sweet and contains very little information at all:

This lawsuit comes as no surprise given Zynga’s penchant for litigation. We do not believe in using unnecessary litigation as a business strategy, and we are troubled to see an industry as bright and promising as ours weighed down by such tactics.

We have no interest in Zynga’s “Playbook” or “secret sauce.” Our strength comes from our 111 talented people, and we will defend ourselves vigorously against this distraction.

The lawsuit stems from seven former-Zynga, now-Playdom employees who may or may not have taken a few proprietary documents with them to their new jobs. Among the documents Playdom is accused of stealing is the fast-becoming-legendary/mythical “Zynga Playbook”: “The Zynga Playbook is literally the recipe book that contains Zynga’s “secret sauce,” and its contents would be invaluable to a competitor like Playdom,” says Zynga in the lawsuit.

Did Playdom steal it? All they say is they have “no interest” in the document. It seems to me that the only way they could know that for sure is if they’ve read it. I mean, if the New York Times had a playbook, I sure would be interested in it. Unless I’d read it and found it uninteresting, that is. So I’ll ask again, Playdom. Did you steal the Zynga Playbook?

And if you did, can I have a copy?

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When in the course of human events people lose their jobs and their ways to pay for bags of random stuff and close-out smoke detectors, it behooves all good men to approach shopping site Woot.com with trepidation and distrust. The result? A steady decline in traffic from the post-holiday period of 2009 until about May 2009. Now, however, that is changing. If I can draw your attention to this graph, you’ll notice that yes, traffic is going up. Everything is going to be OK.

The general trend at Woot has been heading down since 2008 and seems to be rolling back up this summer. Obviously none of this stuff is set in stone and absolutely accurate but it’s fairly clear that Woot is turning around. But what does this mean?


Woot is obviously cyclical and is a direct pointer to the pocket change of a certain technical class who may be interested in lasers and walkie-talkies from China that didn’t sell. That said, one would assume said walkie-talkies would be more desirable when you’re in a job than when you’re out of one and/or when you have a little disposable income.

So to recap: Woot traffic took a dive in January and is slowly creeping up. This means it is more popular. As it is a shopping site I suspect the folks visiting aren’t like street urchins in some Victorian novel, their noses pressed up against the glass of a sweet shop dreaming of toffees and crumbles. They are actually shopping.

In short, while I wouldn’t stake my dissertation on this trend, Woot’s ability to predict a financial rebound should not be dismissed and that trend is going up. Also they’re selling a Bluetooth headset with case right now for $30 clams. Not a bad price.

[Thanks, Thomas!]

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Google’s ‘unexplained phenomenon’ is generating lots of buzz this weekend. The company had done nothing but change its logo to a variant where one of the two O’s in its name was seemingly being abducted by an alien spaceship and tweet out a cryptic message that was translated “All Your O are belong to us,” a play on the good old “All your base are belong to us” meme. But it sure got people talking.

The Telegraph thought it had solved the mystery, but Andrew Healey begged to differ and offered multiple alternative answers and why they were all wrong. Search Engine Land editor Danny Sullivan got a vague statement from Google about the whole ordeal which mentioned an update would be coming in the following weeks.

This statement and the translated version of the Google Korea blog post about it (thanks GoogleUnexplainedPhenomenon.com) led us and many others to believe this is likely the first of a series of hints that Google will be using to provide clues to a puzzle.

And TechCrunch reader x pete offered a really good lead in the comments of our earlier post that could well have solved the mystery early.

Check out the website for the O Campaign, which is a “non-profit campaign forging alliances between the public, academia, corporations, and institutions in effort to efficiently channel resources for high-paced development of cutting-edge research in cancer prevention”. Looks like something Google would be involved with, right?

Now check out who is co-directing this admirable campaign: Thalas’ Joseph James Jung, a Silicon Valley entrepreneur and philantropist who currently spends his time collaborating with chief executives and boards of selected companies, universities and organizations. The first company that gets mentioned in his bio? You guessed it: Google.

Is this the explanation for the unexplained phenomenon and will Google be symbolically donating one of the letters of its company name to the campaign? Or just another wild stab in the dark?

The truth is out there, and we’re clearly not the only ones looking for it.

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We’re hearing of numerous reports that older versions of WordPress are exposed to security threats. WordPress is one of the largest blogging engines with over 5,317,360 - and counting - downloads for their latest version, 2.8. Many large blogs, including TechCrunch, rely on WordPress to get the news out and post content online.

Writes Lorelle on her WordPress-centric blog:

There are two clues that your WordPress site has been attacked:

First, there are strange additions to permalinks, such as example.com/category/post-title/7B$5BHTTP_REFERER7D/. The keywords are “eval” and “base64_decode.”

The second clue is that a “back door” was created by a “hidden” Administrator. Check your site users for “Administrator (2)” or a name you do not recognize.

To prevent this attack, if you have not done so already, update your WordPress install immediately to the latest version. Change all your passwords to a strong password (cough), including WordPress blog access for all users, database, FTP, control panels, etc. These are all highly recommended procedures.

Automattic, WordPress’ parent company, hasn’t commented on this issue, but we’ll keep everyone updated. In the meantime, we urge you to update your WordPress blog immediately.

(Image via Developer Tutorials)

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