Old media loves nothing quite so much as writing about their own impeding death. And we always enjoy adding our own two cents – the AP not knowing what YouTube is , the NYTimes guys reading TechCrunch every day , etc. Speaking broadly, I like what Reuters , Rupert Murdoch and Eric Schmidt are saying: the industry is in crisis, and the daring innovators will prevail. Personally, I still think the best way forward for the best journalists, if not the brands they currently work for, is to leave those brands and do their own thing . But as one of the innovators in the last go round, I think there’s a much bigger problem lurking on the horizon than a bunch of blogs and aggregators disrupting old media business models that needed disrupting anyway. The rise of fast food content is upon us, and it’s going to get ugly. Old media frets over blogs and aggregators that summarize content and link back to the original source. They can’t make a business in that world, they say, so they run the other way and try to find a way to protect and charge for content. These are the cavemen, or whoever, who were afraid of fire when it was discovered because it burned, or was too technologically advanced to really understand. The smart guys used it to cook their meat and keep them warm, and multiplied. For our part, we throw a party when someone “steals” our content and links back to us. High fives all around the office. At least there’s some small nod in our direction. And the aggregators like TechMeme can figure out who broke the news. Page views are lost, but reputation is gained . But for every link there are dozens of sites that outright steal our content with no attribution. Not just spam blogs, even the NYTimes does it . This isn’t a copyright issue – the stories are rewritten by actual people. But it’s far cheaper to simply take the news and rewrite it – if you can get away with it – than to hire people who do actual journalism. Over time, it becomes a competitive tax that is difficult to bear. But even then, companies like ours can find a way to compete. So what really scares me? It’s the rise of fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today. It’s the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines. On one end you have AOL and their Toyota Strategy of building thousand of niche content sites via the work of cast-offs from old media. That leads to a whole lot of really, really crappy content being highlighted right on the massive AOL home page. This article, for example, is just horrendous . One of AOL’s own blogs trashes the company’s spinoff, rambles for miles without any real point, and adds a huge factual error to top things off (”the company is losing money” ). Hiring a bunch of people who couldn’t keep their old media jobs and don’t have the stomach to go out on their own and then slapping little or no editorial oversight onto these masses of sub-par journalists leads to an inevitable conclusion – cheap, crappy content. And that crappy content is given a massive audience on the AOL portal. On the other end you have Demand Media and companies like it. See Wired’s “Demand Media and the Fast, Disposable, and Profitable as Hell Media Model .” The company is paying bottom dollar to create “4,000 videos and articles” a day, based only on what’s hot on search engines. They push SEO juice to this content, which is made as quickly and cheaply as possible, and pray for traffic. It works like a charm, apparently. These models create a race to the bottom situation, where anyone who spend time and effort on their content is pushed out of business. We’re not there yet, but I see it coming. And just as old media is complaining about us, look for us to start complaining about the new jerks. My advice to readers is just this – get ready for it, because you’ll be reading McDonalds five times a day in the near future. My advice to content creators is more subtle. Figure out an even more disruptive way to win, or die. Or just give up on making money doing what you do. If you write for passion, not dollars, you’ll still have fun. Even if everything you write is immediately ripped off without attribution, and the search engines don’t give you the attention they used to. You may have to continue your hobby in the evening and get a real job, of course. But everyone has to face reality sometimes. Forget fair and unfair, right and wrong. This is simply happening. The disruptors are getting disrupted, and everyone has to adapt to it or face the consequences. Hand crafted content is dead. Long live fast food content, it’s here to stay. Crunch Network : CrunchBase the free database of technology companies, people, and investors

I’d probably feel slightly smug, if I didn’t feel so sick. Smug that after two weeks of me suggesting that social media might not be an unequivocally Good Thing in terms of privacy and human decency , the news has delivered the perfect example to support my view. Unfortunately it’s hard to feel smug – hard to feel anything but sadness and nausea – when thirteen innocent people are dead. I’m talking, of course, about Thursday’s Fort Hood shootings . Better informed and more sensitive commentators than I have written about the massacre itself and what it means for the US army, and in particular for the thousands of Muslim soldiers currently fighting – and dying – for this country. How do you even begin to process the idea of an American soldier shouting the takbir , before mowing down his comrades in arms? On American soil? At the home base of the Combat Warrior Stress Reset program? Yes, that’s definitely one for the experts to parse. And yet, the first news and analysis out of the base didn’t come from the experts. Nor did it come from the 24-hour news media, or even from dedicated military blogs – but rather from the Twitter account of one Tearah Moore , a soldier from Linden, Michigan who is based at Fort Hood, having recently returned from Iraq. When Major Nidal Malik Hasan began his killing spree, commanders immediately put the base into lock-down in accordance with military procedure. Movements in and out were severely restricted, as was the flow of information to the news media. Official statements from army spokesperson Lt. Gen. Robert Cone were the only way for reporters to find out what was happening, while other base personnel focused on treating the wounded, and ensuring the threat had been dealt with. Or at least that’s what the commanders thought was happening. In reality Ms Moore’s was tweeting minute-by-minute reports from inside the hospital where the wounded were being taken for treatment. Reports like (in no particular order)… [T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good. #fthood Ok we just saw a soldier on a stretcher w/2 armed guards walking by He didnt look like he was in great condition. Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s too fair for him to just die. Bastard! A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ have pretty serious rank. Dick Someone just started shooting in Commanche 4 which is on post housing. What are these people thinking?!? The poor guy that got shot in the balls http://twitpic.com/oejh5 That last twitpic link was particularly amazing: it showed a cameraphone image – of a wounded soldier arriving at the hospital on a gurney – taken by Moore from inside the hospital. Unsurprisingly, Moore’s – coverage was quickly picked up by bloggers and mainstream media outlets alike, something that she actively encouraged by tweeting to friends that they should pass her phone number to the press so she could tell them the truth, rather than the speculative bullshit that was hitting the wires. There was just one problem: Moore’s information was bullshit too. As we now know, Major Hassan was not killed, but rather captured alive. Reports of a second – or third – shooter also now appear to be inaccurate. Whether someone was shot “in the balls” hasn’t been publicly confirmed and, for the sake the of the victim’s privacy, let’s hope it never is – but the point is that many of Moore’s eye-witness reports weren’t worth the bits they were written on. They had no value whatsoever, except as entertainment and tragi-porn. Two weeks ago, I wrote here about how the ‘real time web’ is turning all of us into inhuman egotists. How we’re increasingly seeing people at the scenes of major accidents grabbing their cellphones to capture the dramatic events and share them with their friends, rather than calling 911. Last week I went even further with my doom-mongering, suggesting that the trend of adding people’s homes to Foursquare without permission was indicative of a generation that prioritised their own fun over the privacy of their friends. In the actions of Tearah Moore at Fort Hood, we have the perfect example of both kinds of selfishness. There surely can’t be a human being left in the civilised world who doesn’t know that cellphones should be switched off in hospitals, and yet not only did Moore leave hers on but she actually used it to photograph patients, and broadcast the images to the world. Just think about that for a second. Rather than offering to help the wounded, or getting the hell out of the way of those trying to do their jobs, Moore actually pointed a cell-phone at a wounded soldier, uploaded it to twitpic and added a caption saying that the victim “got shot in the balls”. Her behaviour had nothing to do with getting the word out; it wasn’t about preventing harm to others, but rather a simple case of – as I said two weeks ago – “look at me looking at this.” (I don’t know about you, but if I spotted someone taking a picture of one of my friends or relatives in a hospital then they would probably need a hospital bed of their own. “Tell me, Ms Moore, exactly how did the iPhone end up in your lower intestine?”) Perhaps fittingly, I posted some of these thoughts on Twitter yesterday, as events were still unfolding. Many people agreed with me – replying with links to the specific military codes that cover what information solidiers can share, and the HIPAA which deals with patient privacy. But plenty of others felt that by criticising Moore I was advocating censorship. As one reply put it, sarcastically: “Yes indeed, let’s moderate twitter and vet all tweets…” Others pointed out that it was just this kind of photography and ‘citizen journalism’ that ensured that the truth got out during the Iranian elections. What about the global outrage at seeing the famous YouTube video of Neda Agha Soltan, shown dying after being shot by (alledgedly) pro-government agents? Yes – what of it? For all of our talk about “the world watching”, what good did social media actually do for the people of Iran? Did the footage out of the country actually change the outcome of the elections? No. Despite a slew of YouTube videos and a couple of thousand foreign Twitter users turning their avatar green and pretending to be in Tehran, Mahmoud Ahmadinejad is still in power. It’s astonishing, really. Despite how successful ten million actual voters marching through Washington, London and other major cities in 2003 were in stopping the invasion of Iraq, a bit of entirely virtual cyber-posturing by foreigners didn’t lead to real change in Iran. And so it was at Fort Hood. For all the sound and fury, citizen journalism once again did nothing but spread misinformation at a time when thousands people with family at the base would have been freaking out already, and breach the privacy of those who had been killed or wounded. We learned not a single new fact, nor was a single life saved. What’s most alarming about Moore’s behaviour is that she probably thought she was doing the right thing. Certainly, looking at her MySpace page and her Twitter account (before the army finally forced her to lock it down) we see the portrait of a patriot. Someone who clearly cares a great deal about others, and who – despite the rhetorical question “remind me why I joined the army again” on her profile – is proud to serve her country. In tweeting from the scene, and calling out the media for not reporting the rumours from inside the base, I’m sure she genuinely believed she was helping get the real truth out, and making an actual difference. And that’s precisely the problem: none of us think we’re being selfish or egotistic when we tweet something, or post a video on YouTube or check-in using someone’s address on Foursquare. It’s just what we do now, no matter whether we’re heading out for dinner or witnessing a massacre on an Army base. Like Lord of the Flies, or the Stanford Prison Experiment , as long as we’re all losing our perspective at the same time – which, as a generation growing up with social media we are – then we don’t realise that our humanity is leaking away until its too late. As I’ve already said – and I’m even starting to bore myself now – the answer isn’t censorship (which won’t work), but rather in our social evolution catching up with the state of technology. We need to get back to a point as a society where – without thinking – we put our humanity before our ego. With that in mind, and in the hope of hurrying the process along slightly, I’m going to draw these three nay-saying columns to a close, not with yet another appeal to the better nature of social media addicts but rather with two videos that everyone should watch. The first is a clip from This American Life which I stumbled across on the blog of the comedy writer, Graham Linehan (Father Ted, The IT Crowd). It’s a thing of beauty. And absolutely terrifying. Just watch it. The second video is much less heartwarming, but far more terrifying – because it’s entirely real. So real in fact, that I don’t want to embed it here. I want you to make a conscious decision to click through and watch it. It’s the video of the final moments of Neda Agha Soltan’s life. Even if you’ve seen the footage before, you should watch it again. But this time bear in mind the following: the cameraman was not a professional reporter, but rather an ordinary person, just like the victim. And what did he do when he saw a young girl bleeding to death? Did he run for help, or try to assist in stemming the bleeding? No he didn’t. Instead he pointed his camera at her and recorded her suffering, moving in closer to her face for her agonising final seconds. For all of our talk of citizen journalism, and getting the truth out, the last thing that terrified girl saw before she closed her eyes for the final time was some guy pointing a cameraphone at her. “Look at me, looking at her, looking back at me.” Here’s the link . Crunch Network : CrunchBase the free database of technology companies, people, and investors

We’re hearing of numerous reports that older versions of WordPress are exposed to security threats. WordPress is one of the largest blogging engines with over 5,317,360 – and counting – downloads for their latest version, 2.8. Many large blogs, including TechCrunch, rely on WordPress to get the news out and post content online. Writes Lorelle on her WordPress-centric blog: There are two clues that your WordPress site has been attacked: First, there are strange additions to permalinks, such as example.com/category/post-title/%&(%7B$%7Beval(base64_decode($_SERVER%5BHTTP_REFERER%5D))%7D%7D|.+)&%/. The keywords are “eval” and “base64_decode.” The second clue is that a “back door” was created by a “hidden” Administrator. Check your site users for “Administrator (2)” or a name you do not recognize. To prevent this attack, if you have not done so already, update your WordPress install immediately to the latest version. Change all your passwords to a strong password ( cough ), including WordPress blog access for all users, database, FTP, control panels, etc. These are all highly recommended procedures. Automattic , WordPress’ parent company, hasn’t commented on this issue, but we’ll keep everyone updated. In the meantime, we urge you to update your WordPress blog immediately. (Image via Developer Tutorials ) Crunch Network : CrunchGear drool over the sexiest new gadgets and hardware. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco

Seriously, these never get old. An enterprising soul has tonight re-created the pivotal Hitler scene from the movie Downfall , but done so with subtitles explaining why Hilter is so mad that Facebook has acquired FriendFeed . This meme seems be done for just about everything on the web these days, but this one is particularly good because it’s full of good insider-y references. And it closely echoes some of the actual backlash against the news today which played out on FriendFeed. Among the choice lines: “It was a complete talent grab.” “I even remember what it was like before Robert Scoble got here!” “I used FriendFeed to argue about Obama and talk about health care, and to like tons of pictures from NASA that were awesome, not to spend my time posting pictures of bacon and talking about mangoes!” “Of all the companies, they went with Facebook. They could’ve been acquired by Google and I would’ve been happy for them. Or even Twitter: That I could understand. But Facebook?! What the hell?!” “Don’t worry, we still have Plurk.” Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0