Perfect for Black Friday: JustBought.it lets you share what you’re thinking of buying – or what you’ve already picked up – with your Twitter and Facebook friends in just a couple of steps.

When you sign up for the service, you can have it connect directly to your Twitter and/or Facebook account, giving you the opportunity to share your shopping experience with your social graph by letting your friends and followers know what you’ve purchased where (including pictures and product links). You can hook up with other people who have similar interests, and easily determine if you have friends who are already using the service on Gmail or Hotmail.

So if you stumble on what looks to be a good deal today, inform you friends and have them help you decide using the website or the accompanying free iPhone app (iTunes link), if you’re into the whole social shopping thing.

Do you have an Android-powered phone? Check out the startup’s augmented reality application, which shows you what others have purchased in the stores you visit.

JustBought.it is an initiative from Adarsh Pallian, who has in the past started other projects related to Twitter such as Tweetizen and Chart.ly. It was first launched a couple of months ago, but just recently relaunched with a new design and some additional features.

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For some time now, it has seemed like Foursquare was the only game in town. I mean “game” literally, as of the major location-based services, Foursquare seemed to be the only one really emphasizing gaming elements. But now Gowalla is starting to emphasize it more.

To be fair, Gowalla has had a sort of sub-game based around the dropping and picking up of items (basically, virtual goods) since the beginning. But in the latest build of its iPhone app which hit the App Store today, version 1.3, there are some new gaming aspects. The first is that items now have histories attached to them. This allows you to see who has had an item before you in a city. Looking over some of my items now, it’s actually pretty interesting to see that I know some people who have some of them before me.

While at first the idea behind including items in Gowalla didn’t make sense to me, after meeting with (Gowalla parent) Alamofire CEO Josh Williams, it makes a lot more sense. Aside from this history element, which is interesting, and that different items are of varying scarcities, there is also a plan in place to allow for the items you pick up to be exchanged in real life for actual goods, Williams says. He wasn’t ready to share any specifics just yet, but notes that there are already some interesting proposals on the table to do this. And Gowalla 1.3 is a “bit of a Trojan Horse right now,” for that, he says.

Obviously, the eventual idea behind this is that Gowalla could monetize these transactions. The core concept is similar to what Foursquare is doing with its Mayor Deals, but they too haven’t yet started to monetizing those. With location-based services still in their infancy, all of these services are simply focused on gaining users.

Williams also noted that Gowalla could eventually take a page from Alamofire’s first project, the Facebook app PackRat, and start selling certain items in Gowalla as virtual goods. Williams says they’re just thinking about the idea now, but with the iPhone’s new in-app purchases for free apps, it’s certainly possible.

And there’s another gaming element that Gowalla has added to the latest version of its iPhone app. Now, when you click on a venue, and click on the people tab for it, you can see a list of the top 10 people for that location. This is a list of the users who have checked into that venue the most amount of times over the past 90 days. In Foursquare terms, the top person would be the “mayor,” but again, this is a full top 10 list so more than just the top dog gets recognition.

Perhaps more importantly, with version 1.3, Gowalla has eased some of the GPS restrictions that curbed cheating but made it hard to check-in at certain indoor places. This should be much, much better, Williams tells us. The service is also hard at work on its native Android app, though they recently released a mobile web version that works with Android.

Gowalla is a free download in the App Store, find it here.

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This guest post was written by Meebo CEO Seth Sternberg. It is the first in a series of posts he’s writing about the decisions a young entrepreneur needs to make when she/he is first starting a business. The timing is perfect, there is more than a little overlap with Vivek Wadhwa’s guest post on venture capital earlier today. We’ll update this post with links to his further installments.

I was one of those kids who just couldn’t stop trying to start a company. I think I just really feared working for the Man. Problem was, I seemed to suck at the whole startup thing. Multiple attempts followed by multiple failures. At some point I just said, “screw it, I’ll get a high paying job.” Problem was, I couldn’t stop thinking of the next great thing that got me ridiculously excited. Turns out, it wasn’t so much that I was the problem. Rather, I didn’t have anyone around me familiar enough with startups to tell me that I was doing it all wrong.

This is the first post in what’s going to be a series of blogs on how to go from nothing – no connections, no team, no money and no knowledge of how the startup industry really works – to operating a growing business. I mentioned to Mike that I was going to kick this series off over on the Meebo Blog, but he suggested I start it here. Gladly! So for this first post, here’s the best advice I can give you: join an awesome founding team and get your product out the door ASAP. Then, forget everything else, VCs included, and just build.

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Nine times out of ten, the meeting ends with them asking me for introductions to VCs. Little do they know that, even if they could raise VC, it’d start them down the wrong path. So, this is what I tell them:

At the exact moment you had your idea, ten other people had the exact same idea. There was just something in the environment that made it the right time for folks to think that one up. The race has already begun! Who’s going to execute first? Who’s going to execute best? If you want to waste nine months trying to raise VC money for that idea, great. But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door. Now.

Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. I need money for the servers. I want to get that last promotion at my current company first!

Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. Need proof? Just look at some of the most successful tech companies in the last decade: eBay, YouTube, Sun, Oracle, Apple, Cisco, Facebook, Yahoo!, and Google. All of them share a couple common traits: they launched before taking outside investment, and they were able to do it because they had a set of founders with the skills to build the initial version of the product themselves. Only eBay was founded by a single individual – the rest were team efforts.

With that background, let’s get to the three most important things you can do to go from nothing to a kicking startup.

First and foremost, find a great founding team. One person is almost never enough. You just can’t do it all. Rather, team up with one or two other people who have skills synergistic – not overlapping – with your own, but with similar goals and passions. I can’t tell you how frequently teams of three business school students tell me they’re going to start the next great consumer Internet company. When I point out that they’re all business people, and wonder who’s going to build the product, they almost always fall back on “we’ll get a couple of undergrads to do it,” or, “we’ll outsource it.” If I hear either one of those, I know the startup’s already dead. Sorry, folks. Harsh, but probably true.

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. In Meebo’s case, for example, I was lucky enough to partner up with Elaine and Sandy. Elaine is a JavaScript wizard who has a great visual eye and makes sure every pixel is in its place. Sandy is a straight C nerd and is all about efficiency. Together, they built the first versions of Meebo from scratch. Now, if you have a business guy along for the ride, that works too. But let me tell you, the sum total of my contribution to Meebo prior to our launch was getting us incorporated (read: easy) and suggesting that “the button might look better over there” (read: not much). Post launch, if you gain traction, is where the business person will help take the load off of the technical folks. The business person can take all the meetings while the technical folks work on making the product better.

Second, like I said, forget everything else and just get your product out the door. No office. No phone system. No hiring. No press. No legal muck. No raising money. No looking for partnerships (who’s going to partner with you anyway?). The success or failure of the adoption of your product is what will create 99% of the initial value of your company. If no one ever uses your product, you have no value. Oh, and for the record, raising VC does not help get traction – in another blog post, I’ll argue that if anything, it hurts. So just forget everything else and focus on what matters – getting an alpha of your product out the door and into the hands of your friends and family. Use some URL like www.mygreatstartup.com/shhh.html. Then, once you’ve fixed the initial bugs and incorporated a feature or two that everyone requested, go live. Remember: keep it simple. The initial product you build is for you – you don’t know what features everyone else wants. Launch fast and light, and listen to your users for feedback. In the product, always have a way to ask for user feedback. Remember, once TechCrunch or GigaOm writes about you, you’ll most likely get crushed with a single surge of traffic (we fondly call it the “blog spike”), only to watch almost all of it flitter away. Take advantage of that surge to learn and iterate.

Finally, get good mentors. If someone had been there and just told me “join a great founding team, focus on the product, and forget everything else,” I would have saved a lot of time and heartache. A good mentor is someone who has been part of the startup community themselves – someone who has a realistic understanding of some of the basic dos and don’ts of starting up. You don’t need many – one or two to begin. In Meebo’s case, two of our friends, Todd and Cam, gave us a ton of pre-launch advice. Every time we started straying down a wrong path, like flirting with just talking to that one VC or even thinking about approaching a company about a partnership, they’d always come out with something like, “is that going to get the product out faster?” Trust me, once you’ve launched and achieved traction, you’ll have your pick of mentors, VCs, partners and all the legal expenses you need.

I hope that some of this hit home for those of you who’ve been working on your own startups. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. You can follow them over on the Meebo Blog, so bookmark this post and Mike tells me they’ll link to subsequent posts. Alternatively, follow me on Twitter (@sethjs) where I’ll mention when I put up a new post.

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