This morning Pinterest co-founders Ben Silberman, Paul Sciarra and Yashwanth Nelapati woke up to a barrage of tweets, “So @myspace has completely ripped off @pinterest. It really pisses me off when an old, tired hack tries to undermine hardworking inovators. [sic]” Myspace revealed its new redesign last night and Pinterest users quickly picked up on the similarities between the two site aesthetics, leading to an intense Twitter debate.

The offsite grid layout used by both Myspace and Pinterest is nothing new; Lazyfeed, http://enjoysthin.gs and countless other sites have a similar design. But the fact that former Myspace Director of Technology Dave Peck emailed Pinterest back in March asking for an advance invite is interesting, especially when you read the email.

Founder Silberman told TechCrunch, “The Myspace product team joined our site really early and so I’m sure they took inspiration from it. Our impression was that they took some information and we were touched that our users were vocal about it.”

However, Silberman who retweeted the accusations from the official Pinterest account this morning, emphasized, “I wouldn’t go as far as saying they ripped it off. They’re probably in tune with organizing friends around interests after they missed the boat on friends,” referring to how you can now use Myspace to follow Topics pages.

Pinterest is still invite only and is currently seeking funding. Despite being in stealth mode, the social cataloguing startup has 17,000 users and is about to experience it’s one millionth “pin.” Silberman plans on launching in a couple of months, encouraged by all the user support today, “It’s cool when you’re a small company and your users stick up for you.”

Myspace had 90 million users this September according to comScore, marking a 18% drop from last year. This recent design and concept overhaul was an attempt to win back some of the traffic lost to competitors like Facebook.

Myspace screencap via The Guardian

Post from: Technology News Videos And Resources

Myspace Accused Of Ripping Off Stealth Startup Pinterest

Since I’ve blocked out communications from Fast Company ever since their linkbait Influence Project started a couple of months ago, I didn’t see this below email sent to all “participants” of the project signaling its close (thanks Danny Sullivan!).

The Influence Project’s basic goal was to get people click on Fast Company links — the more links you personally got people to click on, the bigger your “influence.”

Blogger Jeremy Schoemaker heroically got enough people to do it, beating out Internet biggies like Mark Zuckerberg, Steve Jobs, video blogger iJustine and even our own Michael Arrington in online influence according to the Fast Company rules.

iJustine did get her place in the Fast Company sun however, in a sprawling six page photo piece called “The New Faces of Social Media,” which actually included none of the top Influence Project influencers. (A much shorter article about those guys here).

Search Engine Land’s Danny Sullivan points out the discrepancy between the two sets.

Online influencers according to The Influence Project

1. Jeremy Schoemaker
2. Shefqet Avdullau
3. Tod Sacerdoti
4. Cory Boatright
5. Greg Clement
6. Frank Kovacs
7. Sebastian Saldarriaga
8. James Dunn
9. Richard Lee
10. Pace Lattin

Online influencers according to the Mark Borden “The New Faces of Social Media” piece

1. Justine Ezarik
2. Jill Fletcher
3. Gary Vaynerchuk
4. Christopher Poole
5. Greg Allan
6. Jonah Peretti

Truth be told, it’s taken tl:dr.it about 20 minutes to summarize “The New Faces Of Social Media” so I haven’t actually read it, but the very fact that it’s paginated probably means that there’s nothing in it you as TechCrunch readers don’t already know.

Key takeaway: Instead of an article of any substance or a spot on the cover, non- web celebrity participants in the project got the following letter …

Bob Safian here, the editor of Fast Company.

I want to personally thank you for participating in our online experiment, The Influence Project, last summer. More than 30,000 people signed up, and more than 1.5 million individuals came to the site to show their support.

We promised to highlight all participants who submitted photos in the November issue of the magazine; that issue is now rolling out on newsstands across the country. (The cover image is of Lance Armstrong.) You can also view the final results of The Influence Project–and zoom in on specific photographs–at www.fastcompany.com/influence.

I hope you found The Influence Project a worthwhile experience.

Thanks again,

Bob Safian
Editor
Fast Company

Well, no Bob, as a participant, I most certainly did not find The Influence Project a worthwhile experience, not in the slightest. First of all you all but ignored the guy who actually won and picked your own winners, presumably because an opening picture of iJustine will drive more traffic to your website than a profile of the virtually unknown outside of the tech industry Jeremy Schoemaker.

And then, to add insult to injury, and despite your previous promises of this thing actually having some real world impact (a.k.a influence), you end up putting cyclist Lance Armstrong on the cover of what was vaguely designated as your Fast Company “Influence Project” issue because what? Oh, that’s right, while they may generate traffic, online influencers (even your self-designated “New Faces Of Social Media”) don’t necessarily sell hard copy magazines.

Post from: Technology News Videos And Resources

‘Fast Company’ Influence Project Proves Online Influencers Have No…

Causes, the startup that helps users leverage Facebook and other social sites to raise money for charity, has closed a $9 million Series C funding round led by NEA with participation from Founders Fund, Marc Benioff, Dustin Moskovitz, Ron Conway, Keith Rabois, and Karl Jacob. Scott Sandell of NEA will join as an observer on the Causes board. Causes CEO Joe Green says that the company will be using the money to build out its team, including some senior hires (the company is currently seventeen people). Causes will also be moving from Berkeley, CA to San Francisco.

As we’ve recently reported, Causes is transitioning from living primarily as a Facebook canvas application to running off of its standalone website Causes.com, with social connectivity through Facebook Connect. This change, along with some other optimizations, led to a two-fold increase in the amount of money the site raises in donations from its ‘Birthday Wish’ feature on a daily basis — $20,000 a day, up from $10,000 two months ago. It raises money though other channels, too, taking in a total of around $40,000 in donations a day.

The company has also recently landed a deal that will put Causes gift cards in every Safeway and Vons location in California. After buying one of these gift cards, users can sign onto Causes.com and donate it toward the charity/cause of their choice.  Causes earns revenue (it’s a for-profit company) by asking users for tips between 10-20%. Green wouldn’t disclose revenue figures, but says that Causes has 119 million installs on Facebook and has 25 million monthly active users.

Causes has now raised over $16 million, including a previously unannounced $5 million Series B round led by Case Foundation and philanthropist Ray Chambers’s MCJ Foundation, with participation from Founders Fund. That round closed in March 2008.

Post from: Technology News Videos And Resources

Causes Raises Another $9 Million To Help Spread Philanthropy Online

Today at Y Combinator’s Startup School, Facebook CEO Mark Zuckerberg sat down for a lengthy interview with Jessica Livingston. The topics discussed ranged from Facebook’s beginnings (including a brief discussion of The Social Network) to the social network’s strategy in China, which has proved to be problematic for other Western tech companies like Google.

Zuckerberg says that for years Facebook didn’t have a strategic plan for international growth — each month, the site would take off in a seemingly random country with no apparent pattern (obviously this approach paid off). But there are still a handful of countries that Facebook isn’t winning in, or isn’t on a path to win: China, Japan, South Korea, and Russia.

“China is extremely complex,” Zuckerberg says, and the site is taking its time to make sure it approaches the world’s most populous country with the  right strategy. The hope is that if Facebook can show that, as a Western company, it can succeed in a place where no other Western company has before (like Russia), that will help it get the momentum to figure out the right partnerships it needs to succeed in China.

With respect to openness in China (or lack thereof), Zuckerberg says that different countries around the world have different values, which Facebook has historically respected. For example, in Germany it’s illegal to post content about Nazism, so Facebook blocks it in Germany (but not in other countries). It has a similar policy with regard to drawings of Muhammad in Pakistan, where it’s illegal to post that content.

Zuckerberg says that he’s spent a lot of time personally examining Chinese culture (including daily Chinese language lessons) to help with this. Above all, it’s clear that Facebook would like to establish a strong presence in China down the road, explaining, “How can you connect the whole world if you leave out 1.6 billion people?”

Oh, and about Zuckerberg’s wardrobe? He says that while The Social Network got a whole lot wrong, he actually owns every shirt and fleece that appears in the movie.

Image by Robert Scoble

Post from: Technology News Videos And Resources

Mark Zuckerberg On Facebook’s Strategy For China (And His Wardrobe)

We’re back with another episode of TechCrunch TV’s OMG/JK, the weekly show that features fellow TechCrunch writer MG Siegler and myself discussing the latest developments in tech news.

We had a brief hiatus last week (I spent four days and four nights wandering around the desert), so we have a lot to talk about: Apple finally got around to handing down its 10(0) App Store commandments, Google reinvented the search experience, and iTunes got its very own social network.

Check out the links below for more background on the topics we’re discussing:

• Apple Opens App Store To “Other” Development Platforms, Publishes Review Guidelines
• Thou Shalt Not Chatroulette Or Russian Roulette: The Best Of The App Store Rules
• Google Instant: It Searches Before You Type
• Google Instant Coming Natively To Browsers “In The Next Few Months”
• The iTunes Ping Social Question: Follow, Friend, Or Lurk?
• Ping Is Apple’s iTunes For Everything

Post from: Technology News Videos And Resources

OMG/JK: Instant Gratification

I’ve ignored more press releases in my time than I care to remember, but I still scan, and sometimes even read, a bunch of them every single day. Comes with the territory, and I’ve long accepted that – I’m sure a lot of PR folks think of those as necessary evil almost as much as we do. Almost.

But as boring as it is to read the same frickin words over and over and over and over again, there are certain times – albeit very, very few – where we manage to distill some actual useful information from the writings (but please, again, stop using words like “leading” and “award-winning” in the first paragraph all the time. Pretty please?).

And then there the rare ones that put a smile on our face. Press releases we actually enjoy reading. Not because they’re ballsy (it’s easy to provoke and get attention by running your virtual mouth) but because they’re whimsy and just the right degree of ballsy, rather.

Take for example this one announcing the launch of MeetYourFriends, some social network (posted in full below for your reading pleasure). It has everything: a headline that draws just the right amount of attention, the basic information and mostly lots of self- and industry mocking humor. Bonus points for distributing the press release on Labor Day.

Will MeetYourFriends ever stand out of the social networking crop? Almost certainly, they don’t even stand a chance. But they’ve already gotten my attention by penning a better, more memorable and attention-grabbing press release than most other companies throughout their entire existence, so that’s gotta count for something. Or something.

Update: actually, maybe you should think twice before signing up. I can’t in any way guarantee this isn’t a clever ploy (yet another?) to get gullible users to provide the makers with their personal data. Update 2: just don’t sign up, it’s better for everyone.

Either way, enjoy the read.

Latest Social Network MeetYourFriends.com Threatens to Bury Rivals ‘Within Days’

NEW YORK, Sept. 6 /PRNewswire/ — After resolving not to come up with a pretentious name and an avalanche of gimmicks, social network MeetYourFriends.com goes live to a celebration of simplicity and retro fanfare. Having not just received first round equity funding of $50 million from leading venture capitalists, the site is well set to tap into the growing market of 30- and 40-somethings who just want to talk to each other.

Developed by Neil Bryant, one of the founders of Badoo.com, MeetYourFriends will not be launched in a private beta for only a select 500 users. When visitors come to the site they will immediately find they are not immersed in a stunning 3D multi-verse, where they can interact with each other via fully customizable avatars. “It’s going to be beautiful,” says Neil, who is not going to give an overhyped, media-crazed keynote speech.

MeetYourFriends claim to have identified an emerging demographic of users who, according to Neil, are “keen to engage each other in casual chat” and are aggressively aligning their service portfolio to meet this demand. “We wanted to bring some fresh new ideas into the social networking sphere, and with a unique combination of email and live chat we think we may have just achieved that.”

For those who wish to bring up goats and cows on a virtual farm, MeetYourFriends will not satisfy. The site is a back-to-basics social network that will appeal to fans of The Beatles and sliced bread.

There’s no open API so game developers around the globe are not frantically hacking code together, right this minute, in order to launch the latest virtual pets and aquariums across the network. “We are extremely excited at the thought of all the products that will soon not be appearing on the site, contributing to the users’ rich enjoyment of the service,” says Neil.

Following the predicted growth in mobile Location Based Services such as FourSquare and Gowalla, MeetYourFriends gets in the mix through a revolutionary static PC interface, pinpointing the exact location of the user to their computer. “We think it’s important that our users can access the site whenever they are at a PC. We’re looking at a version for Notebooks right now, but it’s some way off,” says Neil.

To calm fears before they arrive, MeetYourFriends will not change its privacy policy or allow advertising once it’s settled on its laurels. “We think Facebook is nervous,” adds Neil. Global domination awaits.

ABOUT MEETYOURFRIENDS

MeetYourFriends.com is a back-to-basics social network that brings together new friends from across the globe. With simple sign-up and fast search, the website offers instant friendship using Direct Messages and Live Chat. Based on secure and powerful web technology, the social community brings the world to your front door for chat, fun, and friendship. Find out more at www.MeetYourFriends.com.

Post from: Technology News Videos And Resources

Yet Another Social Network Launches, But At Least With An Epic Press…

Online publishing company Wetpaint has been undergoing a strategic shift in its business model over the past year. Wetpaint began as a simple wiki/social publishing tool but then started to build entertainment sites for big brands, including MSN. And the heavily funded startup succumbed to layoffs last July and December. But today, Wetpaint is taking the company in a new direction: original content. The startup is launching Wetpaint Entertainment; a TV news site that covers news and gossip from over 15 major TV shows, such as Glee, Grey’s Anatomy, and Gossip Girl.

Each show has a dedicated online channel (the site is launching with 15 channels), and will compile the most popular photos, videos, fashion gossip, and headlines to provide one place for all the information about fans’ favorite shows.

Wetpaint’s founder and CEO Ben Elowitz says that each show will have roughly 20 posts of information per day and will include a live updating news feed on the homepage. Roughly 30 percent of the content on the site will be written and curated by Wetpaint editors while the 70 percent of content will be sourced from other sites. However, Elowitz says that editors won’t simply repost another site’s news with a link; Wetpaint will add its own editorial spin to repurposed content.

Wetpaint’s entertainment platform has also created Facebook pages for each show; allowing fans to interact with content and editors via the social network. The company says that 500,000 fans have joined Wetpaint’s Facebook pages over the past few months. In fact, Facebook, says Elowitz, is currently accounting for 40 percent of traffic to the site (which soft launched a few months ago). He believes that the cross platform integration with Facebook will help differentiate the site from its competitors. And with limited exposure during the soft launch, traffic to the site is growing by 50 percent monthly.

Starting today, Wetpaint Entertainment includes channels for “The Vampire Diaries,” “Grey’s Anatomy,” “America’s Next Top Model,” “Castle,” “Hellcats,” “Nikita,” “Glee,” “Dancing With The Stars,” “Top Chef,” “Pretty Little Liar,” “Bachelorette,” “The Bachelor,” “Gossip Girl,” “Jersey Shore” and “The Real Housewives of DC.”

The startup plans to launch mobile apps later this year and may eventually move into other verticals in entertainment and arts. At the moment, the site faces competition from many of the entertainment and gossip news sites that cover TV news such as Entertainment Weekly, People.com, and US Magazine.

Post from: Technology News Videos And Resources

As It Moves Away From The Wikis, Wetpaint Launches TV News And…

With apologies to AOL and Frank Gruber, few big tech hits have come out of Washington DC. Which is strange, because on paper, DC has those “ingredients” for a high-tech ecosystem that so-called experts love to tout.

It has money, it has universities, it has AOL which could theoretically spin smart coders off, it has a big, honking, recession-proof customer right there in the form of the government. And there are a ton of smart tech people in the city. On the book tour for Sarah’s last book, nearly 400 people came to the DC event where she did a signing—a record on the 15-city tour.

But for all these attributes, DC has struggled to define its tech scene as more than just AOL. That may be changing. There is a cadre of smart, young techies pulled in by the Obama campaign and its social-media-can-win-elections-after-all aftermath. A lot of those people are spinning into companies that hope to use SMS, Twitter and other basic social media tactics to do more than just win elections—to change the world.

What’s interesting about this world is how much of a mirror image it is to Silicon Valley. It’s about trying to take tools created here and use them in innovative ways. And it’s not about getting rich—many of the most innovative techies in DC are starting non-profits. Increasingly, DC techies aren’t trying to be another Silicon Valley—they are creating their own ecosystem that’s in tune with why people move to DC and what DC has that no other place has.

Today, more than 90% of large companies use open source technology, and yet the largest software companies in the world are still proprietary vendors. Might we see something similar with social media? Taking out the handful of obvious winners like Facebook and Twitter, will the social impact—the change in how we donate money, talk to friends, live life and participate in government—be ultimately greater than the returns to shareholders?

We asked Scott Goodstein of Revolution Messaging—one of these digital do-gooders– to be our guest this week on Why Is This News? to talk about these trends. Sarah met Goodstein on a recent trip with the State Department to Colombia, where she also met other impressive digital do-gooders like Josh Nesbit from FrontlineSMS Medic and Maria Theresa Kumar of Voto Latino. Goodstein recently finished building a hate-crime alert system for the NAACP.

He called in tell us why DC matters – from a seedy hotel in Vegas. Oh, the glamour of being a Washington insider. . .

Post from: Technology News Videos And Resources

Can DC’s Tech Scene Finally Create Its Own Identity? Yes, It Can!…

At Friday’s Social Currency CrunchUp, leaders from the Social Gaming space including Pishevar, Disney Mobile SVP Bart Decrem, Stanford School of Business Professor Jennifer Acker and SCVNGR CEO Seth Priebatsch sat down together in order to discuss gaming’s latest incarnation.


What elements are needed for addictive games?

Pavlovian mechanics are crucial. It’s important as a user to feel like the time that you spent came up with a result, social elements like being able to see how you did with other people, and being able to play with other people play into this. Integration with music also creates an emotional linkage, one thing responsible for Tapulous’ success was the functionality to apply multiple songs from artists like Justin Bieber to Lady Gaga.

Decrem elaborates, “There’s an actual science around how to engage and monetize users, the Farmville harvest mechanic, for example. On mobile, its ‘the x factor’ does the game have magic?” What we’re now seeing is what happens when the science of game mechanics in social games is combined with the quirkiness of what you see on the iPhone platform.

According to Seth Priebatsch, new employees at SCVNGR memorize a deck of 50 game dynamics like the progression dynamic, or earning points to make progress. They then can incorporate those elements into a game, “Humans love progress bars, if you see a progress bar, you want to complete it.”


How will games increasingly square with the real world?

Currently all the value creation happens mostly on Facebook, but that will soon change. The panelists all agreed that this recent integration of social and mobile is beginning of a new computing platform, mainly due to the capabilities introduced by the iOS. Killer apps on this new platform will need to incorporate both a social element and an entertainment element in order to survive.

According to Pishevar, SGN is “Working on things where you’re placing your phone in the real world and seeing 3D characters walking down the street, games where you have a garden in your actual physical yard that you’re actually tending to and it’s growing and you can see it on the iPhone.“

Decrem elaborates “There’s no difference to me between playing Tapulous on the iPhone and using my Starbucks card in the morning, wanting to get 15 stars so I can get a free coffee … “

Real life rewards for online behavior are a force to be reckoned with, and will increasingly become more prevalent as developers continue to experience success with them. Yelp for example, saw their usage skyrocket when they incorporated the Check-in element. “You’re checking in with a physical card instead of a mobile. We haven’t invented anything new.”

Says Priebatsch “We are bringing one very new thing to the game framework, the open graph API. Social traffics in connections, games traffic in influence. By applying that to the real world, we are building a platform that traffics in motivations and rewards.”

In what new ways can these game mechanics can be applied in the future?

“We’re really in the first or second inning on the mobile side,” says Pishevar, “The level of creativity and fun that’s coming is incredible.”

Should businesses rush to apply social mechanics? “It’s just natural evolution,” says DeCrem. Businesses developing a product should ask themselves, How about if you can connect with your friends? How about if we make it fun?

Piveshar’s one criticism is that the gaming industry could do so much more. “Because of the social graph many have cut corners of quality in order to monetize; We’ve got hypergrowth. Lots of millions have been created and its time to give something back.”

Acker brought up the idea of games that cure cancer as one way social gaming can actually benefit society, referring to HopeLab’sRe-Mission and Zamzee, “It doesn’t matter how many brochures you show a kid, he’s not going to want to [go to chemo]. But when you build an avatar called Roxy, have her shooting the cancer cells, and then when she feels feel weak you go get her a chemo tap … It’s incredibly powerful.”


Elements of gaming engender powerful emotions; Chemotherapy can become a positive thing and cancer becomes something you can beat. And that’s pretty formidable.

Post from: Technology News Videos And Resources

The New Games People Play: How Game Mechanics Have Changed In The Age…

This post was written by guest contributor Leila Janah, the CEO of the nonprofit outsourced services firm Samasource. Leila continues to argue with me over whether or not pure capitalism can solve what ails us. I tend to take a Randian view of the world. Janah argues that capitalism can often lead to evil, and points to the massive Taiwanese firm Foxconn as an example of capitalism going wrong. That’s certainly a crowd pleaser, but I think most of the problems with capitalism stem from government regulation. You can watch my recent video interview with Janah here. In any event, Samasource is a fascinating experiment and is already helping the world become a more pleasant place to be.

Sixty-three percent of the Fortune 500, and more than half of all American businesses, are incorporated in Delaware. The state’s laws protect corporate directors and enable them to focus on the bottom line. Traditionally, that has meant maximizing profits and shareholder value.

But a new trend is emerging to counter Delaware’s influence on American corporate policy, and it’s pretty thrilling for those of us in the social enterprise sector. In April, Maryland became the first state to allow entrepreneurs to form Benefit Corporations. Also known as “triple-bottom line” businesses (so named for their consideration of people, planet, and profit), B Corps now include over 300 companies representing $1.1B in revenue, including Amazon competitor Better World Books and GoodGuide, a site that rates consumer products for safety, environmental impact, and social responsibility. B Corporation, the nonprofit behind the legislation, is growing in influence — in the organization’s hometown of Philadelphia, B Corps now receive tax incentives.

Benefit Corporations aren’t the only newfangled legal structures available to mission-driven entrepreneurs. Several years ago, Vermont created Low-Profit Limited Liability Corporations, or L3Cs (Vermont, bless those hippies, also approved Benefit Corporations in May). Michigan, Utah, Wyoming, Illinois, and New York followed suit.

I can hear some of you scoffing. How can a business optimize across multiple types of return? How can one measure social and environmental impact consistently across the full range of businesses? Is Adam Smith turning in his grave?

The notion of multiple bottom lines emerged in the 1980s, after major environmental catastrophes like Exxon Valdez and the Union Carbide gas leak in Bhopal made it clear that some firms were not counting the true environmental costs of doing business on their balance sheets. Negative environmental externalities went largely unregulated, and activists realized that business leaders were a more likely source of change than government. The first crop of these companies included Ben and Jerry’s, whose founders Ben Cohen and Jerry Greenfield famously donated 7.5% of pre-tax profit to community projects, and Dame Anita Roddick’s The Body Shop, whose “Trade Not Aid” and Greenpeace campaigns built her a reputation for business ethics.

Today, there are at least 25 different approaches to measuring social and environmental impact at the firm level, ranging from Fair Trade labeling systems that focus on living and working conditions for suppliers to Jed Emerson’s popular Social Return on Investment method, and the companies that use them have access to new pools of capital. Led by the Rockefeller Foundation, the Global Impact Investing Network includes 30 socially conscious investors including funds like Jeff Skoll’s Capricorn Investment Group and TIAA-CREF.

This activity around social business, and social capital markets more broadly, is encouraging, but highlights a central problem: in the absence of a single standard for measuring social and environmental returns, regulatory agencies can’t build effective incentives to encourage companies to adopt them. Optimizing for multiple variables is notoriously challenging; even when leaders unambiguously express their commitment to social and environmental goals by, for example, modifying their corporate mission statements, they face major tradeoffs. Prior to the advent of Benefit Corporations, people and planet took a back seat to profits. Ten years ago, Ben & Jerry’s sold to Unilever — according to Will Patten, a former executive there, Cohen and Greenfield wanted to retain control of the company but could have been sued by shareholders for not selling to an entity willing to pay well above the company’s stock price.

Under Maryland’s new law, the Bens and Jerrys of the future are free to compromise profits for the pursuit of vaguely defined “public benefit,” which includes things like preserving the environment and improving human health. The directors of Benefit Corporations are required to file a “Benefit Report” to shareholders each year, and are required to consider the effects of their actions not only on shareholders, but also on employees, customers, and, notably, suppliers.

In the wake of worker suicides at FoxConn and the recent discovery of $1 trillion worth of lithium, copper and iron in Afghanistan, is the tech world ready for B Corps?

Post from: Technology News Videos And Resources

The Many Bottom Lines Of Businesses

Nearly everyone has something to say about BP’s oil spill, and from a public relations perspective, the company is floundering. Both its stock price and brand value have taken a deepwater dive, and it is struggling to make its own voice heard.

When you Google “BP PR” or “BP public relations,” the top organic result is @BPGlobalPR, a parody account on Twitter with more than 175,000 followers. In contrast, BP’s official account, @BP_America, has only 15,000 followers.  The satirical @BPGlobalPR is dominating the online conversation. It is an object lesson in how social media can shape and control a company’s message during a crisis.  The fake account has gone viral for its scathing impersonations of the company with tweets like:

We are doing everything we can to stop the information leaks in the gulf: http://ow.ly/22XTw #bpcares (tweet)

Congrats to BP’s Mother of the Year 2010! It’s just oil people! Take the kids out and enjoy the beach! http://ow.ly/232ua (tweet)

Lightning struck one of our ships! Come on Planet Earth, what did we ever do to you?!? (tweet)

It’s hurricane season now. Don’t worry! We’ve planned for that just as well as we’ve planned for everything else! (tweet)

Some people think it is real.  BP initially wanted to shut down the sardonic account, but Twitter’s policy allows for parody accounts, so long as they don’t mislead or deceive. BP demanded the impostor rewrite his bio, and he did, but not without commentary: “We are not associated with Beyond Petroleum, the company that has been destroying the Gulf of Mexico for 52 days.” It’s since reverted to the original “This page exists to get BP’s message and mission statement out into the twitterverse!”

Meanwhile, anybody can start a Twitter account.  Companies can no longer rely on buying media time to spread their message though well-produced commercials, especially when the disaster your company is responsible for is ongoing.   It doesn’t help when more candid comments like Hayward’s “I’d like my life back” cast doubt on the polished message’s sincerity.  Someone on Twitter or elsewhere on the Web  will find ways to challenge the message, as @BPGlobalPR is doing.  Even mainstream news organizations that are watched by non-tweeters have reported the buzz around the satire account.

Of course, BP’s attempts to bolster its image go well beyond TV spots.  BP also bought paid search terms on several search engines to promote their official site. All of these PR efforts, totalling $50 million by some estimates, are predictable moves to stay engaged in the social media services where BP is being most criticized. The company is using many tools, including Facebook, Twitter, Flickr and YouTube to spread their message. Satire aside, independent groups have set up their own sites, like BP Complaints, which chronicles oil spill news and activism.

The problem isn’t a lack of involvement, it’s a lack of credibility. No amount of PR can help it at this point until it stops the leak and starts cleaning up the ocean.  But while BP struggles to find its story, others are telling it for them.

Post from: Technology News Videos And Resources

When Social Media Becomes The Message: The Gulf Oil Spill And…

With regard to his recent spat with Facebook we don’t exactly see eye-to-eye with Mahalo CEO Jason Calacanis. But this morning, we did when an incident showed just how hard it is to delete your Facebook profile. But after reading that post, someone brought up a very good point. You know where else it’s hard to delete your account? Mahalo.

Seriously, try to figure it out. You won’t be able to because apparently there is no option to do it on the site itself. In fact, according to these two pages you have to email someone at Mahalo to do it. At least Facebook has a (albeit hidden) button!

You know what else you apparently can’t do from Mahalo? Get your data out. This is another thing Calacanis has been bitching about nonstop for the past several weeks. Though it’s undoubtedly much more complicated than he makes it out to be on Facebook, it shouldn’t be nearly as hard to get your social data out of Mahalo. And yet, unless I’m missing it, there is no big export button (which he has called for Facebook to create) there either.

While we’re on the subject, what’s with all the Facebook integration on Mahalo? There’s a giant Facebook Connect login at the top of every page — and each page features one-button sharing to Facebook. If Calacanis is so against it, shouldn’t he put his startup where his mouth is?

Post from: Technology News Videos And Resources

You Know Where Else It’s Hard To Delete Your Account? Mahalo

Comcast’s Tunerfish is opening to the public today; and debuting a deal with HBO to power a social check-in app for the show. Tunerfish, which was demoed at TechCrunch Disrupt a few weeks ago, was incubated by the Plaxo team (Comcast acquired Plaxo in 2008) and is led by former Plaxo VP of Marketing John McCrea.

Tunerfish allows people to share with a single click what they are watching, on their social network(s) of choice in real time. Much like Twitter does for tweets, Tunerfish also displays which TV shows are trending among your friends (in the last hour, 24 hours, etc.), which gives users a way to discover shows they are not yet familiar with. The site also encourages people to check-in to shows on both its web-based app and iPhone app, much like you would in Foursquare or Gowalla.

Using Tunerfish’s technology, True Blood fans will have the opportunity to earn “Truebie” and “Maker” badges by Tweeting on the site while they watch and influencing their friends to do the same. Tunerfish will use these check-ins to determine and reward loyal fans with the badges.

HBO’s is also launching a True Blood Twitter Microsite, which allows True Blood fans to Tweet and access live conversations about new episodes while watching them on TV. Called Bloodcopy.com, the site will feature weekly Twitter “hosts” that will live Tweet during each episode initiating conversations, interacting with fans and facilitating giveaways. The microsite was built using Twitter’s @anywhere technology.

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Comcast’s Tunerfish Debuts To The Public With HBO’s True Blood…

That's a pretty big accolade and, indeed, Crowley has written a long explanation about how the cover story and shoot came about. He says "not to nerd out, but this is the stuff that Little Denny College dreamed big about back in 1997 (for real)... so I'm pretty happy with it "

As you can see, the photographer made him wear some makeup "but I think my luscious lips and forearms are photoshopped," says Crowley.

Not everyone is happy with Wired's angle, but more of that parade-raining later. Meantime, here's Crowley's take:

Post from: Technology News Videos And Resources

Wired UK Crowns Foursquare King, But The Local Peasants Revolt

Last week at TechCrunch Disrupt, some of New York City’s most notable investors and entrepreneurs took the stage to talk about New York City’s seed funding situation. The title of Startup Mecca still clearly belongs to Silicon Valley, but as panel moderator Erick Schonfeld noted, the number of startups making their way to the Big Apple is on the rise and dealflow in New York is quickly heating up.

The conversation touched on quite a few subjects, including what kind of companies tend to do best in New York. Betaworks CEO John Borthwick posited that many of the startups doing well in NYC — Tumblr for example — tend to focus largely on the UI and user experience. He says that many of the web’s building blocks (AWS, etc) are already in place, and many of the services that will do well are building off of those.

Blip.tv CEO Mike Hudack agreed with this, saying that we no longer have to classify all web companies as “technology companies”. Rather, they can be media companies leveraging online content. Jalak Jobanputra, SVP at the New York City Investment Fund, says that while a lot of the infrastructure has been built, there is still much work to do in mobile. She also noted that many people were coming out of Wall Street to start their own ventures.

Chris Dixon, who has blogged extensively on raising money and other topics, says he doesn’t like to think about investing in terms of NY vs Silicon Valley (though he does wish there were more startups instead of lawyers in NYC). Rather, he wants to bring an SV-like ecosystem to New York. He also said that the notion that finding real estate in NYC was an issue was a red herring (Hudack added that if you can’t handle the real estate, you shouldn’t be doing a startup).

Regarding the trend of taking seeding funding from large VCs, most of the panelists seemed to think that it was a bad idea, namely because it could lead to issues down the road if your VC does not decide to follow on.

For more, check out my live notes below and the video of the talk.

Here are my notes from the talk:
John Borthwick, CEO, betaworks

Chris Dixon, CEO, Hunch & Angel Investor

Mike Hudack, Co-founder & CEO, Blip.tv

Jalak Jobanputra, SVP, New York City Investment Fund

Erick – Percentage of companies we’ve covered that were from NY increased in the last 18 months.

JB: Betaworks is a holding company. We’re not a fund. We biuld stuff and we invest. Everything we’re doing is focused on the social, realtime web. This concept that there’s an emerging connected set of companies — we view it as a loosely coupled network of companies. We think a lot of the groundwork has been lain – AWS, etc. We think lightweight apps — they can  be huge — where a lot of the emphasis is on front end, UI, initial experience. A lot related to media business, advertising business and the like.

Why in New York?

CD: I think if you look at the 90′s, the big heavy companies were actually in Boston.

JB – We learn so much from the west coast.

MH- To the point about building blocks being bulit… A lot of businesses that are interesting are media, publishing, and communications.You don’t need to think of every company as web as technology company. Blip doesn’t think of itself as a tech company, it’ s a media company.

JJ-I think that with mobile, there is still a lot of infrastructure that needs to be built. I do think New York’s hard technology scene is still growing.

Erick: What about recruiting, office space in NYC? What are the things you need to know about balding a startup in NYC?

CD — I think the real estate thing is a red herring. Basically all these expenses are salaries for smart people. I think NY is similar to Silicon Valley in that almost nobody working there actually came from there. We recruit a lot of people MIT, CMU, Penn.

MH- Real estate is relatively easy. We found our first office on Craigslist.

JB – We went to a startup that had taken a space that was bigger than their existing capcaity and just rented some desks. If you can’t sort out real estate you shouldn’t be entrepreneur.

JB – We’ve been inspirred by West coast investors who understand value of syndicates. The value of of bringing in great investors, people who will help you at different times, different stages.

Erick – Is seed funding really challenging venture model?
CD – I think venture firms freaked out back in the 90s. Yale/Harvard was really succesful, and then everyone copied it, and there were a ton of bad funds. People really dont need that much money. These days we have more educated entrepreneur. They think about net dilution over time. There’s tons of issues with taking early money from big VCs. Biggest is that if they dont follow on you’re basically toast. Because if Sequoia gave you 500k, and they aren’t involved later, people wonder what’s going on — it’s the same signal is if I just got fired and want to find a new job, people are wondering what went wrong.

MH- I wouldn’t take that money.. Similar issues if you take a strategic investment and then aren’t acquired. People are asking what your strategic is doing.

Let’s talk about what each of you guys are doing .

JJ- I’m with the NYC investment fund. About a third of what we do is venture. I joined two years ago. We’ve set up our seed fund in response there being a dearth of seed money. We’d looking to help seed the entire ecosystem.

CD- The Founder Collective is a $40ish million seed venture fund. There’s about $15 million from entreneurs in the local area. Our thesis is that we’d rather have entrepreneurs betting on entrepreneurs rather than bankers. The advantage is that they can probably see the value better.

JB – Our model is a little different. We aren’t a fund, we’re a holding company. From investment standpoint, what we’re looking at has to be in beta — we want something we can look and feel and touch. I don’t like the abstraction of ideas, I like the real product. We love to see data, even if it’s from 50 users.

What about the second, third tier areas? Say, Pittsburg with CMU. Do you invest in any startups in those cities?

CD- Thing is, you need the critical mass.

MH- When we started Blip people had the same complaint about NYC. They said we had to move to Sf. That was only a few years ago. I dont see any reason why can’t happen in any of these cities. but it does take time.

JJ- I’m seeing a lot of entrepreneurs from secondary cities who actually are thinking of moving to NY, which does have critical mass.

JB – There’s a lot of great stuff happening in NY. Great stuff in London, Asia, and even out in the Middle East. What is happening is the wave of innovation from the first 10/15 years of Internet, which is washing through the rest of the world.

What do you think about if a VC will follow-on if they do participate in a seed round?

CD – I’ve sat in VC meetings, listened to the LPs. We’re doing this to get options.

MH-With the amount of money sunk in a seed round, your company is an option, but it isn’t a major sunk cost. They can drop you.

CD- That said, if Fred Wilson does a lot of diligence and invests 500k i think he will want to follow on. It’s the VC who meets an entrepreneur for 5 min and gives 20k — that’s bad.

Erick – If you have a first time entrepreneur, what are you looking for?
JB- At the end of the day, a lot comes down to the individual’s passion for what they’re building. Their belief in it, and understanding of the product and market. There’s a difference between someone who has had and is solving problem vs someone who comes top down, decides to look for a problem based on marketsize without having had it themselves.

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Investors, Entrepreneurs Discuss NYC’s Rapidly Growing Seed Funding…

There are a number of group messaging applications that are catered towards business users, such as Yammer or Socialtext. Today, Micromobs is launching a web-based group messaging app aimed towards communication within social groups among friends and family.

On the site users can create and join groups or “mobs” and create a stream of messages uniquely relevant to each user. Users are able to post messages, photos and files and respond in stream to threads, keeping their conversations organized in an ongoing discussion. Users can also push their messages to Twitter and Facebook and make groups private.

Micromobs, which was incubated at the Founder Institute, is designed to fill the gap for a simple group application for the masses. that connects family, volunteer organizations, poker groups, sports teams etc. Micromobs also could be ideal for group communication when planning a next trip, or organizing an event. Ajay Kamat, founder of Micromobs, says that he sees his biggest competitor as email, which is the most common threaded communication for among families and friends. Of course, people use Facebook and other social networking applications for group communications, but the application is hoping Facebook Connect will entice users to be able to use the platform and publish to Facebook at the same time. The startup is also planning to launch mobile apps in the near future.

Post from: Technology News Videos And Resources

Micromobs Launches A Yammer For Friends And Families

Yesterday, I moderated a panel at TiEcon featuring the heads of product for Google, Twitter, and Facebook — an interesting group, obviously. It was a good, long discussion (hopefully I’ll have the full video to post soon). But definitely one of the most interesting points of the discussion was when I asked Bradley Horowitz, a Vice President of product management at Google, why Google Buzz doesn’t import tweets in real time? His answer was, well, interesting.

Users of Google Buzz will know that the service is awful at importing tweets. Currently, the import is done in bulk at the end of each day, resulting in a barrage of tweets in streams. It’s so bad, that many users unsubscribe from others who set their Buzz account to auto-import tweets. So why does Google do this? Well, it’s complicated.

It seems logical that Google Buzz would do exactly what FriendFeed (prior to its acquisition by Facebook) would do, which is pull in tweets in realtime. After all, from what I’ve heard from multiple sources, Google does have full access to Twitter’s firehose. This makes sense considering that Google uses the Twitter firehose to populate its search results with tweets baked into them. So why the delay for tweets in Buzz?

When I asked Horowitz this question, he immediately passed the microphone to Twitter’s director of product, Jason Goldman. Goldman immediately passed the microphone back to Horowitz without saying anything. At this point, the audience was getting into it — what’s the answer? Horowitz would only say that Google is working closely with Twitter to come up with the best solution to import tweets.

That, of course, is bullshit.

I pressed, but Horowitz wouldn’t give me anything. So all I can do at this point is speculate based on what I know. Twitter is giving Google full access to its firehose per its agreement for search results. But Buzz may not want to use this data presumably because it would overwhelm Buzz — much like tweets overwhelm FriendFeed. If you’re trying to start a service, it makes sense that you wouldn’t want it to be overrun with data from a competing service. But still, tweets in realtime in Buzz would make it much more useful than it currently is. It would make it, well, FriendFeed.

In other words, I think this is all political. Google doesn’t want Buzz to become yet another Twitter client. And it’s hard to blame them.

Horowitz noted that we’d be hearing more about how Buzz can be used as a platform during Google I/O next week — so hopefully they’ll have more to share about Buzz in general. For now, unfortunately, all of us must suffer through this half-assed approach Buzz takes towards tweets. It makes it the social service that is sort of social.

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Tweets In Buzz: It’s Complicated — Well, Maybe Political

Starting this week, I’m implementing a rule for readers of this column.

The fact is, I express some pretty controversial views here on TechCrunch. Views on subjects like race and prostitution and terrorism and mental illness. Views that you – as a smart, educated TC reader – are perfectly able to process and discuss in a mature way, but views that could easily be misconstrued by the wider internet community, should they be reposted on other blogs, or quoted out of context.

From this point forward, then, I’m banning you from reposting, quoting or even discussing my columns outside of TechCrunch. It’s to protect my privacy more than anything else: I mean, sure, I’ve chosen to share those views online – in an inherently unsecure environment – but still I reserve the right to be shocked and outraged should they find their way from one semi-controllable online environment to another slightly less controllable one.

And I reserve that right to be outraged for one reason alone: I am fucking delusional about how the Internet works.

This week everyone‘s talking about online privacy. Specifically, they’re talking about Facebook and how the company protects user data, especially after it began sharing some of that data with ‘trusted’ third party sites like Pandora, Yelp and Microsoft’s Docs.com (whatever the hell that is). You’ve probably seen The Evolution of Privacy on Facebook animation, which illustrates in stark terms how much more open the service has become in the past five years. Everyone’s weighing in with their opinion: from Jeff Jarvis’ view that Facebook needs to respect the difference between the public and your public to Scooby’s excitement over the prospect that privacy is one step closer to the grave.

Meanwhile, you can’t throw a sheep without hitting some preachy tutorial on how to keep your embarrassing photos hidden online, especially with graduation time rolling around and college partiers trying to reinvent their image for the workplace. A typical story is told in the New York Times by Laura M Holsen who wrote yesterday about how the ‘Tell-All Generation Learns to Keep Things Offline‘…

“Concerned about her career prospects, [college student Min Liu] asked a friend to take down a photograph of her drinking and wearing a tight dress. When the woman overseeing her internship asked to join her Facebook circle, Ms. Liu agreed, but limited access to her Facebook page. “I want people to take me seriously,” she said.”

Where to begin with poor old Min Liu? Let’s first be charitable and not point out the hilarious contradiction in quietly removing photographs of your college drinking from Facebook and then describing those same photographs in the New York Times. Let’s instead consider her apparently sensible decision to ask friends to remove potentially embarrassing photographs, and to give her new boss “limited access to her Facebook page”. Privacy advocates would nod with approval at a young woman who takes her online privacy seriously, while those same advocates would – and do – call for Facebook to respect her choices and keep her private data private. Scoble on the other hand would tell her to calm down, smoke a bowl and upload the resulting photos to Twitpic.

For my part, I have a different kind advice to those like Ms Liu who want to keep private photographs private. A third way, if you like…

Don’t let them be uploaded the Internet in the first place.

I’ve lost count of the number of people I’ve heard whining recently that photographs they uploaded to the web (or in the case of Liu, photographs they presumably were aware were being taken and were heretofore happy to remain online) have now ended up in the public domain.

A couple of weeks back, a friend complained to me that a photograph of her taken at a party had been posted on a blog without her permission. The photograph has attracted mean comments which, she said, was a breach of her privacy. Hmmm. Copyright, yes, privacy no. Until the unkind  commentary started, she was perfectly happy with the photograph being online – blithely assuming that only her friends would care enough to look for it. It was only after the wrong kind of people started Googling her (in her case, the wrong people were snarky bloggers; in Min Liu’s case they were prospective employers) that she suddenly became concerned about privacy.

Likewise every day thousands – millions – of college students upload photographs to Facebook, labouring under the assumption that only their friends will care to look for them. Every day those same students attend parties and pose for digital photographs, knowing full well that they’ll end up online, but again assuming that no-one but their social circle will care to track them down.

Subsequent wailing about privacy settings on Facebook or any other social network is at best a red herring, at worst disingenuous bullshit. “Oh, but my Facebook account is private…. but my Twitter stream is locked!” Oh please. If all it takes to break a privacy system is for one of your friends to copy and repost your “private” photos or tweets then they’re not private at all. The only true privacy is not to post anything on a social network that you wouldn’t want the world to see. It’s like that old advice for sending credit card numbers by email: think of it like a postcard; you wouldn’t send your credit card number that way, so don’t do it by email. Think of photos on Facebook as the colourful side of that postcard. We can blame Mark Zuckerberg all we like for killing privacy, but the truth is all he’s doing is giving us the rope with which to hang it ourselves.

I’ve written before about how as more and more of this stuff becomes public, we’ll all become much more blasé about the youthful indiscretions of others, be they friends, political candidates or prospective employees. But that Utopian future will be a long time coming: it’ll still be a couple of generations before bosses stop making key hiring decisions based on the private life of candidates. So if privacy tools are a red herring, Scoble’s (and my) dream of a world of openness is years away, and there’s no sign that college students are going to stop partying any time soon, then what advice can we give to kids like Liu to ensure they’ll still employable once their intern supervisor stumbles across their “private” Facebook photos?

Actually, it’s much the same advice as grown-ups have been giving college kids for decades: think about your résumé. The only difference between now and ten years ago when I started college is that the advice is now pluralised: now you have to think about your résumés.

Résumé number one is the once we all understand: the work résumé. From day one of college, this is the document that students obsess over – how getting these grades, joining this club, or organising this social event will “look good on my résumé”. Right from the start there’s a lazer-like focus on picking and choosing the activities that will look good on the all-important piece of paper which will guarantee them employment on graduation.

But today, thanks to social media, everyone a second résumé – call it the ‘social résumé’ – and it’s just as important to obsess over what’s going to look good and bad on it. The social résumé is the one that a prospective employer finds when he Googles your name, or when she joins your Facebook friend circle and discovers that you haven’t been quite as careful with privacy settings as you should have. It’s the résumé they find when they stumble across your friend’s Flickr account, or the MySpace page you’d totally forgotten about. It’s like the traditional section at the end of your work résumé where you list your interests “music, reading…” except that, because it’s partly crowd-sourced, it’s much, much harder to edit after the fact.

Harder, but not impossible.

Sure you should go to parties and get drunk – it’s college for Christ’s sake – but you should also train yourself not to pose for photos while you’re doing it. It’s perfectly possible if you take the idea of the social résumé seriously enough: countless of my drunken friends hold down sober jobs simply through their survival instinct of knowing when there’s a camera pointing at them, or only confiding in people who aren’t going to ‘OH:’ their every word. (By contrast my drunken exploits are a matter of public record – but there’s a reason why I’m not looking for a job in teaching or at a bank.)

Sure there are going to be times when that instinct breaks down, or when someone takes a photo without your permission and refuses to keep it private – and in those situations I’m a firm believer that Facebook et al have an obligation to act to defend a person’s reasonable assumption of privacy. But in almost every case where we hear someone griping about privacy online, it’s over something they have either willingly posted on a closed, but essentially public, network themselves – or has allowed one of their friends to post.

In other words, their problem is not that something ended up online, simply that they were unable to keep control of something they willingly shared with at least a portion of the world. And it’s that attitude that needs to change – from one of retroactive bleating about privacy to one of proactive filtering of what we choose to share in the first place.

Blaming Facebook’s flaky approach to privacy for the ills of the exhibitionist generation is just yelling at the stable door, long after the horse has bolted.

Post from: Technology News Videos And Resources

NSFW: Facebook Breached My Privacy, And Other Things That Whiny,…

As I wrote about back in February, ManageTwitter is easily one of the most useful third-party Twitter services out there. While there are plenty of services that help you find new people to follow, there simply aren’t enough that help you prune those that you already follow. For those of us who have been using the service for years now, and have accumulated a lot of people we follow over that time, this is a problem. ManageTwitter solves it brilliantly. And now Twitter is going to kill them.

As the service posted on its Posterous blog yesterday, Twitter has sent the service an email letting them know that they’re breaking one of their rules. Specifically, this is what Twitter wrote:

We’re writing to let you know that your application, ManageTwitter, breaks our Automation Rules and Best Practices (http://help.twitter.com/entries/76915). Specifically, it facilitates bulk automated user unfollowing, which is not allowed. It’s best for both our users and your users if your application follows the rules, so please make the necessary changes, such as removing the “Select All” option (and requiring users to decide on each user individually) to bring your application into compliance.

The problem is that ManageTwitter’s service isn’t automated at all. It simply offers up suggestions for who you should unfollow. As ManageTwitter writes:

Yes our application does facilitate bulk unfollowing BUT ManageTwitter does not facilitate any *automated* bulk unfollowing, the user has to filter based on criteria. The user is still required to do significant processing to unfollow groups of people. Furthermore the system only allows unfollowing of up to only 100 at a time.

They go on to note that they understand Twitter’s rule, but again, do not believe they are breaking it. It’s possible that the portion Twitter doesn’t like is that the checkboxes next to usernames are automatically selected for deletion (I don’t particularly like this either because most users — even many of the ones they suggest — I don’t want to unfollow) — and if so, that’s an easy fix. I have an email into Twitter asking them if that would be good enough and will update when I hear back.

I can certainly see Twitter not approving of the name for trademark reasons — but they’re apparently not disputing that at the moment, just the bulk unfollow bit.

Or maybe Twitter just doesn’t like the fact that ManageTwitter has managed to help 35,000 users unfollow nearly 6 million people on the service. I can’t imagine any social network would like a third-party service changing the social graph in such a way. But again, this service is very useful to many users, and I believe makes Twitter better — even if it is slightly less connected.

ManageTwitter is asking that you retweet this tweet in support of them.

[Thanks Courtenay]

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6 Million Unfollows Later, Twitter Moves To Silence ManageTwitter

Today at the Inside Social Apps conference in San Francisco, a panel of top social gaming executives met to discuss the future of gaming on Facebook. The conversation touched on quite a few issues, including the evolution of social gaming mechanics, monetization, and whether or not the industry would be able to continue its incredible growth over the next few years. One bold prediction: Playdom CEO John Pleasants says that the reach of social games will double in the next 18 months.

The Panelists:
John Pleasants, CEO, Playdom
Peter Relan, Executive Chairman, CrowdStar
Vish Makhijani, COO, Zynga
Keith Rabois, VP Strategy and Business Development, Slide
Kavin Stewart, CEO, Lolapps
Moderated by Eric Eldon

Pleasants’ prediction came after an audience member asked if the social gaming companies would be able to sustain the growth they saw through much of last year. Zynga COO Vish Makhijani acknowledged that Zynga had seen some slowdown last quarter, but said that signs pointed to that trend changing. And the general consensus seemed to be that there was still lots of room for growth on Facebook, particularly internationally. The group also noted that there were opportunities abroad on social networks other than Facebook.

Another question touched on multiplayer in social games — or, rather, the lack thereof. Look at most popular social games these days, and you’ll notice that most of the interaction between games happens asynchronously, which isn’t really ‘multiplayer’ in the traditional sense. Lolapps CEO Kavin Stewart says this is because there already is a market for synchronous gaming, with games like World of Warcraft and console games. Slide VP Keith Rabois echoed this sentiment, explaining that synchronous multiplayer games are generally time consuming, and that Slide’s research showed that most people use Facebook in quick, 5-10 minute sessions between classes or when their boss isn’t looking. Not everyone agreed that synchronous gaming was out of the picture though — Playdom’s John Pleasants said that we’d probably see synchronous gameplay as an extension of some asynchronous games (I think he’s right).

One audience member asked about the recent report that Zynga was worth $5 billion. Makhijani declined to comment on the report, but CrowdStar’s Peter Relan concluded that it wasn’t off base. His logic? Relan says that casual games can scale to 10x the audience of more ‘hardcore’ games like World of Warcraft, and perhaps even more than that. The revenue models are different for these games (WoW uses recurring subscriptions while social games favor virtual currencies and virtual goods) but he says this huge audience make the valuation reasonable.

Perhaps the most interesting aspect of the panel was what wasn’t said, at least not directly. During a question on monetization — namely, Facebook’s Credits — there was a lot of talk about how a unified credits system can help developers because it allows for one-click purchases across all games. But there was also a sense that the developers didn’t want Facebook’s currency to become the only option for developers. Slide’s Keith Rabois noted that Facebook Credits are good for paying users, but there are other channels (like Offers) that address a broader audience. In other words, he doesn’t want to be chained to Facebook Credits, at least not yet.

Ultimately, though, it doesn’t always matter what the developers want. When asked if Facebook listened to these game developers when it came to policy changes, most of the execs noted that while Facebook might solicit their input, when push comes to shove it does what it wants.

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Social Gaming Execs Discuss Growth, Monetization, And The Future Of…

And you thought tweeting from space was an achievement?

Ukrainian TV journalist Julia Gorodetskaya (@gorodetskaya) has sent the first documented underwater tweet from the floor of a 19-feet deep dolphinarium in Odessa, Ukraine. The scuba tweeting session was broadcasted by local media (see subtitled video below) and documented by regional press.

The tweet was sent via a mobile phone sealed in plastic from the Twitter website, using the Opera Mini browser. Radio waves passed to the surface through an elongated antenna.

The preparation process and the actual underwater tweeting was also filmed and broadcasted live by Boris Khodorkovsky to his QIK account and published on YouTube and other social media services. You can find pictures of the whole thing on Flickr.

Gorodetskaya, who did not know how to dive or swim prior to the event, sent a total of four messages to Twitter. Below is the first one.

In English, it reads: “This is first in history #underwater_tweet. I told you, @netocrat.”

The event was dreamed up and organized by a national mobile operator to tout the quality of its network. And I can’t help but think about the wonderful opportunity to raise awareness for a good cause in the process that was somehow overlooked, and therefor terribly wasted.

(Image via Flickr / NETOCRAT Communications)

Post from: Technology News Videos And Resources

For Reasons Unknown, Ukrainian Journalist Sends First Underwater Tweet

Klout, a startup that measures influence on Twitter, is releasing a new version of its API today. Klout’s API is currently being used by more than 250 companies, including CoTweet, HootSuite, and the newly-launched Tweetup. You can read our previous coverage of Klout here.

Klout’s API, which is free, can be used by developers to identify the Twitter users they need to connect with to spread word about a new product, by publishers to understand how influential their audience is, and to help marketers and advertisers helping target influencers within your a particular market. The new API now allows users to return a Twitter user’s “True Reach”, “Amplification Score” and “Network nScore” as well as a machine learning classification of the type of user a person is (Connector, Persona). Basically, the API gives third-party users a much richer insight into influencers’ behaviors.

Klout is also adding two new benchmarks to measure authority on its platform. The first, Relationship Method, allows the ability to measure influence between relationships on Twitter. So you can determine who you influence across your social graph or who influences you. The second new feature, Influential Topics, highlights topics where a user is considered influential. These features will also be included in the new version of Klout’s API.

With over 250 clients using Klout’s technologies, it’s clear that the Twitter influence startup is gaining traction, especially in third party Twitter clients. There’s always the risk that Twitter will develop its own measure of authority that can be used, but for now Klout seems to be leading the pack in terms of measuring influence on Twitter.

Post from: Technology News Videos And Resources

Twitter Influence Authority Klout Releases New Version Of API

Here’s a phrase many of you will remember, probably from the late 1990s: “Yeah, I’d get a cell phone, but I don’t want to be on, like, an electronic leash, you know?” People had land lines, pagers, car phones — the pocketable mobile phone was still a luxury and, to some, an unwanted responsibility. Over the next 10 years or so, the mobile phone gradually reached such high levels of market penetration that it’s quite difficult to find anybody without one. It is simply too practical and affordable to refrain from at this point. However, in the last few years, as smartphones and texting have become the default mode of communication for many people, the tone has changed again; the electronic leash is returning.

Why is this? It’s actually pretty simple: once a tool reaches a certain level of integration with the social and communication norms of a person, it receives the same level of cognitive consideration as, say, speech. Do you wonder whether you should end a text message with an exclamation mark, a period, or nothing at all? This is because texting and email are approaching the same level of integration with our daily lives as the speech and gestures we’ve been using for millennia.

Continue reading…

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The Smartphone: A Shackle Once More

There’s been a lot of hoopla over the past couple of years about Twitter’s so-called “firehose.” Essentially, it’s an open stream of all their data that is provided to developers to use for third-party apps. Foursquare has a firehose of its own, but access to it has been on lock down. Today, for SXSW, Foursquare opened up its firehose a bit more.

Social Great, a service which tracks trending places in cities back on location data, has just gotten access to this firehose of data. This allows them to show in realtime the trending places throughout Austin, Texas, where SXSW is taking place. The service also pulls in data from Gowalla, Brightkite, and GraffitiGeo (Loopt).

As Polaris Ventures EIR Jon Steinberg notes (who helped build Social Great), “the numbers look crazy.” What he means is the check-in data at SXSW. Judging from what I’m seeing on the ground here in Austin, that may be an understatement. Venues routinely have dozens if not hundreds of other Foursquare users at them when they’re trending.

SimpleGeo, one company that has had early access to Foursquare’s firehose, built Vicarious.ly to visualize real-time check-ins around Austin. That data looks fairly insane as well. Most of the check-ins appear to be coming from Foursquare (which saw over 300,000 check-ins on Thursday alone) and Gowalla, but co-founder Joe Stump notes that the battle is too close to call still.

One other note: all these check-ins are made possible by the fact that AT&T’s network has been up and working the whole time. It’s been impressive. Crisis averted, so far.

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Foursquare Opens Up Its Firehose. Social Great Takes A Drink.

Pelago knows that just about every location-based app in the world is seeking coverage right now just prior to SXSW where they will all battle Highlander-style. So they approached me with a pretty smart pitch: curing the “social rut.” What they mean by that is these days, despite the prevalence of social networks, people are actually less social than ever because they’re being roped into playing games like Farmville and Mafia Wars for hours on end. Sitting in their rooms. Alone.

While that may be a part of social networking (a rather large, hugely profitably part), it’s not really social. That’s why location-based networks excite me: they have the potential to bridge social networking with actual social activity. And that’s exactly how Pelago is positioning the latest version of its location-based app, Whrrl 3.

The core idea behind the new iPhone app (which launched in the store today) is that people inspire others to do things. So when you see a friend is out doing something fun, you may want to join them. Or it may entice you to go out and do something else, and hope others see it on Whrrl and join in. It’s the grouping of people with similar interests into “Societies” that is a key to Whrrl 3. For example, a basic society is that each venue in the application has its own set of “regulars.” If you visit the place enough times, you unlock the badge making you a regular, and giving you access to member-level activities, such as recommendations and specials nearby.

One of these societies, launching alongside the SXSW festival in Austin, Texas this week is the Austin Underground which “will provide members with at-your-fingertips access to the hottest parties, events, and other fun things to do at the conference,” according to Whrrl. Over 50 merchants in Austin are participating to provide exclusive offers, apparently. To unlock the membership, you have to check-in at some of the following places: Four Seasons Hotel Austin, Outback Steakhouse, Cool River Cafe, Chuggin’ Monkey, J Black’s, Red Fez and Third Base, and others.

Other key features of Whrrl 3 include Recommendations — you create these (with photos, if you choose), to let others in your social graph (or your society) know fun things to do in an area. Ideas, are recommendations served up to you from societies you’re a part of, your friends, or Whrrl’s algorithms. Fun Facts are shown each time you check-in to a venue, with information about it. And of course, there is a point system (Influence Points) that turn the whole thing into one big game. What’s interesting about Whrrl’s game is that you can get point by inspiring others to do things with the app. Points also allow you to level up in your societies for more special deals.

All of this is an extension of the “footstreams” idea that Whrrl launched last December. That’s where they also first introduced the society idea as well. The key to both of those is about real people doing real things in the real world.  That, in turn, shows what you’re interested in, and allows Whrrl to clump you into these groups with out like-minded people.

So that all sounds great, but will anyone use the app? After all, adoption has been a problem in the past and this isn’t the first time Whrrl is pivoting its product. In fact, they actually did exactly a year ago with Whrrl 2 just before SXSW.

Their main problem is convincing people to use Whrrl instead of the current location-based darlings, Foursquare and Gowalla. That’s going to be difficult because those networks are quickly building up social graphs and once those are established, users are less likely to leave. So Whrrl needs something to differentiate itself, and while their pitch to me is good, it’s an entirely different matter convincing users. And the things that would seem to help differentiate networks like Whrrl actually hurt them sometimes. For example, since location-based services are still new to so many people, it’s best to keep things as simple as possible. But Whrrl is piling on features that, while maybe cool, are likely to confuse new users.

Still, if Whrrl is able to secure some solid deals around Austin to get people using the app and checking-in, that could certainly get people using it. Of course, Foursquare and Gowalla have their own deals too. Then the problem becomes one I’ve had this past week while testing out all these location apps: fatigue. I can’t possibly check-in with each of these apps each time I move from place to place. The people I’m with have started rolling their eyes at me while I take my 10 minutes to check-in to all the different apps.

I’m not saying there can be only one. But one would sure be nice.

Find Whrrl 3 in the App Store here.

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Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla….

Cascaad, which is billed both as an ‘awareness engine’ and a ’smart social media browser’ by the Italian startup behind the service, aims to make the realtime streams you tap into more about you.

Essentially, the tool is designed to filter the never-ending incoming message stream from your friends and millions of others by continuously distilling which part of the chatter is about stories, things and places that match your specific interests, context and social affinities.

Here’s how the service, currently only available as a beta iPhone app (iTunes link), gets pitched in their own words:

The goal is to potentiate your extended awareness of what is happening right now of personal relevance in your world. It is basically a very sophisticated realtime networked search, discovery and filter engine that distills automatically what both your friends and millions of other people are paying attention to on Twitter and other social platforms into the attention-grabbing stories, things and places that match personal interests and social affinities.

Cascaad will soon be releasing a full-fledged Web-based experience, and the company is also working on integrating new data sources and capabilities, including location awareness, as well as extending the platform’s reach. Last week, Cascaad released its first beta of what it calls the SuperTweet API, which it says will allow third-party Twitter applications to “add smart contextual information and monetization [...], including semantic entity markup, nonintrusive in-text affiliate commerce links, related content [and] social relevance scores”.

The startup was founded in 2008 by Erik Lumer (PhD Stanford, formerly at Xerox Parc and founder and ex-CEO of Internet TV startup Babelgum). The company’s R&D unit is based in Milan, employs 8 people and will be opening an office in Silicon Valley some time this quarter.

Cascaad has raised close to $2 million in financing over two rounds (one in November 2009, and one last month) from Italian VC firm Innogest Capital.

Another venture-backed startup doing similar things is Israel-based my6sense.

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Cascaad Personalizes Your News Stream In Real Time, Raises Funding

Yesterday, in a session on ‘Mobile Communications 2.0′ at the Mobile World Congress in Barcelona, Facebook’s VP of User Growth, Mobile and International Expansion Chamath Palihapitiya shared the social networking giant’s current mobile strategy and its plans for the future.

It was in this session that the company for the first time talked about its latest product, Facebook Zero, which is essentially a stripped down, text-only version of the mobile website for the social networking service. The product aims to give mobile carriers a way to offer a basic Facebook experience to their subscribers free of charge and later convert those users into premium data service customers.

We recorded the entire 20-minute session and uploaded it to our YouTube account – these are the highlights of the presentation:

- Facebook believes 2010 will be a watershed year for mobile
- The service is now actively used by more than 400 million people
- They want to make Facebook even more ubiquitous and reach billions of users
- 100 million users (25% of total number of users) actively uses Facebook’s mobile products at least once a month
- 200 million people have interacted with Facebook on mobile at least once

- Over the next 5 to 10 years, Facebook aims to invest heavily in expanding mobile experiences for their users; they expect a lot more growth in this area
- Facebook now works together with some 200 mobile operators – and they are striving to convince more about the added value of such partnerships
- Mobile users demonstrate twice as much engagement than Web users (2x the pageviews, interactions, consumptions and productions)
- They use the above as an argument to convince operators services like Facebook can help drive more sales for more capable phones and heavier data plans
- Facebook is traditionally strong in English-speaking countries, but that’s not all – for example, every single user in Indonesia apparently uses Facebook’s mobile products

- There are 3 key themes to Facebook’s mobile strategy:
* MOBILE WEBSITE: two versions, one for regular phones and one for touch-screen enabled phones – these have now been translated into 70+ languages, covering about 98% of the world population.
* SMS: interactions through Facebook using shortcodes – so far there are deals with 80 operators in 32 countries
* DEVICES: applications or ‘integrated experiences’, which means Facebook intends to hook its service deeper into the core OS handsets run on

- New developments:
* VODAFONE UK TRIAL: the carrier offered Facebook mobile free of charge for a week, which not only caused an expected usage spike, but also resulted in an increase of 20% of people who kept using and paying for heavier data plans after the trial
* FACEBOOK ZERO: stripped down, text-only version of Facebook’s mobile website – carriers can offer this free of charge for as long as they like, and attempt to transition users to a charged model more effectively

- Facebook aims to turn FB Connect into a ‘foundational element’ of the web, whether accessed on mobile phones or not.
- In the future, Facebook Connect should become more of a core integration both on an OEM, app and OS level (naming iPhone, RIM, Windows Mobile and Android as examples)
- Facebook intends to play a more important role in the app developers ecosystem
- The company stressed that their goal is to keep pushing the envelope for users, operators, device manufacturers and developers.

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Facebook’s Mobile Strategy Condensed Into 16 Minutes (Video)

Yesterday we broke the news that Aardvark, the social search engine, was being acquired by Google for $50 million. Aardvark confirmed the acquisition to us yesterday (though they didn’t comment on the amount), and now Google and Aardvark have publicly announced the deal with posts to their official blogs, along with some more details about how Aardvark will be integrated with Google.

Unlike some of Google’s past startup acquisitions that  resulted in services shutting down or restricting new user signups, Aardvark is going to continue running at full steam.  New users can still sign up, and it’s already featured as part of Google Labs (though it hasn’t been integrated with Google search at all — it’s just a link to Vark.com).

As far as changes to the service, a Q&A on the Aardvark blog says that they’ll be able to move faster as Google puts its support behind it (some Googlers will be joining the Aardvark team).

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Aardvark Continues Running At Full Steam After Google Acquisition,…

When it came to Facebook and Twitter, it took brands a while to figure out how to take advantage of the social networks. With Foursquare, they have been much faster. But now with Google Buzz, they’re beating plenty of early adopters to it.

Samsung has already set up a Google Buzz account this morning and is already cranking out buzzes. Not only that, but they’re apparently trying to start their own trends on the service, as they have today tagged a bunch of their “favorite buzzers” and tagged the buzz with “#BUZZwednesday.” Of course, the problem here is that Google Buzz doesn’t support the “#” symbol the same way Twitter does (at least not yet). Still, you can search Buzz (right from within Gmail) for the term “#BUZZwednesday” and Samsung’s buzz will appear.

Of course, what’s annoying about the Buzz tagging mechanism is that it automatically sends these message to your Gmail inbox if you’re mentioned in one.

Hope everyone is ready for an onslaught of brands on the service! Need I remind you that Google Buzz just launched yesterday?

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Brands Wasting No Time With Google Buzz. This Could Get Annoying.

It’s been six years to the day that Facebook launched, and the company’s massive growth is showing no signs of slowing down. Minutes ago, Facebook founder and CEO Mark Zuckerberg posted a note to the site’s blog celebrating the milestone. In it, he says that Facebook will cross the 400 million user mark this week. And it’s been less than five months since the social network hit 300 million.

To celebrate, the company is holding its own version of a party — it’s Hackathon time. That means all of the company’s engineers are about to embark on all night coding sessions. Previous Hackathons have given birth to things like Facebook Video and its new HipHop PHP converter. Zuckerberg also says that we’ll be seeing some new product launches tonight (we’ll be covering them as soon as each goes live).

In light of the event, here’s a collection of screenshots of Facebook profiles and homepages from the last few years (Facebook actually put most of this gallery together in honor of its fifth birthday, but it’s always fun to look back at how far the site has come). Also note that the last screenshot in the timeline has its days numberd — Facebook is currently rolling out another redesign.

A lot has changed, much of it for the better. But I still miss the glory days when a poke took up a quarter of my screen.

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As It Celebrates Its Sixth Birthday, Facebook Surges To 400 Million…