Online learning site Grockit is scaling up its leadership team after raising $7 million last May. Today it is announcing that it is hiring Roy Gilbert as CEO. Gilbert is Google’s director of user operations and policy, in charge of many non-advertising operations. He helped set up Google’s India operations and grew it from 20 people to 1,000, and was the first business manager for Gmail. Founder Farb Nivi recruited Gilbert, who will also be taking a board seat. Nivi will be president, chief product officer, and chairman. “I kind of look at him as our Eric Schmidt,” says Nivi, who came back getting hit by a minivan last year to keep his startup going and growing. Gilbert served in the military driving nuclear submarines, and yes, he was a boy scout. But he also comes from a family of teachers, and he and his wife started a school in Hyderabad while he was in India for underprivileged children called the Rainbow Primary School . So he has education chops as well. “I pretty much can’t believe we landed him,” says Nivi. Nivi also recently hired a chief marketing officer, Chris Strausser, who created the Jamba Juice brand, and previously worked at PepsiCo and Kaplan. Knewton, another online education startup, also recently made a top executive hire . The whole education space is definitely heating up. CrunchBase Information Grockit Roy Gilbert Information provided by CrunchBase

Finding parking in near concerts or sports events can be an incredibly frustrating task. Because of the event, the cost to park in lots near the stadium or venue can be exorbitant. Plus, lots can fill up fast. Enter ParkWhiz , a Chicago-based startup that allows customers to reserve parking on the fly. Via a web app and a newly launched mobile HTML5 website, ParkWhiz allows you to reserve parking near concert and event venues in the U.S. ParkWhiz partners with parking lot owners, which range from people who own a single space to large parking management companies, across the country to list their inventory on ParkWhiz. So far, ParkWhiz has partnered with 300 participating parking locations in over 25 cities in the U.S. Currently, ParkWhiz currently offers parking reservations near Fenway Park, Wrigley Field, AT&T Park, Cowboys Stadium, Madison Square Garden, Busch Stadium, US Cellular Field, Orpheum Theatre, Lyric Opera of Chicago, Beacon Theater, plus 17 airports around the country. For example, ParkWhiz just helped park over 400 cars (who paid on average of $40 per parking spot) for the Paul McCartney concert at AT&T Park last week in San Francisco. ParkWhiz’s CEO and co-founder Aashish Dalal says the startup has also started to serve coupons for restaurants and bars (in neighborhoods nearby the event space) with parking reservations. In terms of pricing, there is no fee to list a parking space on the site; ParkWhiz collects a fee only if a reservation is made and handles payment processing for the parking vendors. Generally, the user has to pay 10 percent customer convenience fee to ParkWhiz in addition to parking price, and ParkWhiz will also take a 15 percent cut from the base rate from the parking vendors. In a year, the site has already taken 50,000 reservations, with the goal of hittig 100,000 resetvations by the end of the year. Of course, ParkWhiz isn’t the first company to use technology to try to solve the problem of finding parking. Car Harbor allows you to rent your parking space, and there are a number of iPhone apps to aim to solve the same problem including Spotswitch and Primospot. Even Google is getting into the parking game, recently launching Open Spot, an Android app that shows you a map with nearby open parking spots marked with colored dots. CrunchBase Information ParkWhiz Information provided by CrunchBase

Delivering news digitally in a personalized manner is a nut many a startup – as well as many established Internet companies and publishers – are desperately trying to crack. A newly-founded Palo Alto startup called Hawthorne Labs is one of them. Today, the company released their first application, dubbed APOLLO, for the iPad ( iTunes link – screenshots and video below). Their lofty ambition is to become the number one daily destination of top personalized news content from around the Web, build a genuine Newspaper of the Future™, and thus “deliver the final blow to the newspaper industry”. Apollo is quite similar to Pandora in that it uses an algorithm (using factors such as time spent on articles, sources favorited, articles liked/not-liked as well as social elements like Twitter and Facebook mentions and similar peoples’ tastes etc.) to help users discover the best content for them in a variety of categories (Top News, Business, Tech, Sports and so on). The app crawls thousands of the top blogs and news sources on the Web within said categories, ranks them, and clusters related articles together. The user interface reminds me a lot of Pulse , another great news consumption app for the iPad. Hawthorne Labs plans to expand Apollo to the iPhone, the Android platform and in the form of a general Web application at a later stage. The iPad app is priced $4.99, but will be $2.99 until Monday July 19. The first 100 TechCrunch readers to retweet this article and add the hashtag #freeapollo (ha ha, retweet bots!) are getting a promotion code for the app on iTunes. World domination plans aside, the startup does seem to have a great team with relevant experience on their hands. The three Hawthorne Labs co-founders are Evan Reas , a self-declared ‘Stanford MBA turned Bizhacker’ and former Google News and Bing engineers Shubham Mittal (the top ranked student at IIT-Delhi and a Gold Medalist at the International Physics Olympiad) and Prasanna Sankaranarayanan (who was a Google World Code Jam finalist, twice, and has far too many ‘a’s in his name to be healthy). Fun factoid: these guys built the app before the iPad was even released, and as soon the tablet computer hit the market they tried to provision iPads in stores to test the early versions, only to get yelled at a lot. How’s that for some bootstrappin’ persistence?

Mobile applications discovery and sharing service provider Appsfire has just launched a new product called AppTrends , which essentially delivers near real-time rankings of iPhone apps based on the chatter on Twitter . Rankings – currently limited to the top 20 apps on the website – are based on what Appsfire determines are noteworthy items in the App Store virtually in real-time. Appsfire crawls Twitter for links to iPhone apps, regardless of whether the iTunes URLs are shortened or not, and determines which apps are hot and which are not based on their popularity on the micro-sharing service. To do so, Appsfire looks at the number of mentions of applications, all while filtering out bots, repeat tweets from the same users, updates from seemingly fake accounts and activity tweets such as leaderboard or points sharing. In addition, the startup looks at the influence of users talking about certain iPhone apps (based on Klout ) to keep its rankings as relevant, clean and trustworthy as possible. The company tells us it’s capable of also determining sentiment through automated analysis, but intentionally does not use that data for the rankings because it claims the large majority of tweets about apps are positive of tone, according to one month’s worth of research. AppTrends gets updated on an hourly basis, and you can view evolution for the apps in the top list for the past hour, 12 hours or full day. All in all, for power users this could be very useful, given how the rankings coming from Apple are relatively similar from day to day – with AppTrends users can spot up and coming apps more rapidly and this stay ahead of the curve when it comes to downloading and testing new apps. For non-power users, the added value is less clear. If you’re an app developer or publisher, you can also use the service to track what’s being said on Twitter about your app – provided you made the top 20 list – in real-time via a sidebar. Appsfire intends to go from a top 20 to a top 100 list in the near future, and also offer localized rankings per country/store. Also in the works: lists per vertical, access to rankings from the past and notification services for developers. Coinciding with the launch of the new service, Appsfire has announced that a new investor joined the group of angels backing the company and brought an extension to its seed funding round. The new investor’s name is Lerer Ventures , the New York-based investment firm that has backed startups like (Twitter shareholder) Betaworks, GDGT and just recently, Seeing Interactive . The icing on the cake: Appsfire has persuaded Jyri Engeström (formerly at Google after selling his startup Jaiku to the Internet giant) to join its board of advisors. CrunchBase Information AppsFire Information provided by CrunchBase

Startup Bling Nation has landed a pretty major deal with PayPal, we’ve learned. Bling Nation’s payment systems addresses physical goods in merchant stores and will now allow consumers to use their payment chips to deduct funds from a PayPal account. Here’s how Bling Nation works. The startup partners with banks, who then offer the consumers who use their services a Bling Nation and “Bank” branded chip that can be stuck onto any cell phone device. The chip will allow any user to make a payment directly out of their checking account similar to a debit payment. Bling Nation also partners with all of the local merchants in given town, to give them special “Bling Nation” credit card machines that will scan the chips. The payment device will calculate the number of times a payee has made a transaction and as an added bonus, will automatically award the user with coupons, points or discounts, which the merchant determines. The device will read the chip and deduct the money for a purchase out of the payee’s bank account. Bling Nation even allows merchants to implement a security feature, in which upon purchase, the customer will have to enter a PIN code for larger transactions. With the deal with PayPal, anyone will be use Bling Nation to link a PayPal account and receive tags that they can then stick to their cell phones. You may also be able to enroll during the checkout process as well. And Bling Nation in turn will equip merchants in given areas with payment devices that work with the chip. This is a big win for Bling Nation’s system, which originally had ambitions of solely focusing on hyperlocal banks in small communities. The PayPal integration is currently being tested in Palo Alto and is steadily being rolled out nationally. Most of the work involves distributing the payments devices to local merchants. Enrollment is limited for now, says co-founder Meyer Malka. Consumers can sign up for the service at participating merchants and eventually through the web. The deal also represents a way for consumers to start paying for physical goods, not just online purchases, with their PayPal accounts. Bling Nation recently raised a whopping $20 million in funding to scale its system. Armed with a deal with PayPal, the startup is well on its way to making it into stores nationwide. And PayPal is one step closer to fulfilling its futuristic vision for the payments platform, as shown in this video. CrunchBase Information Bling Nation Information provided by CrunchBase