Delivering news digitally in a personalized manner is a nut many a startup – as well as many established Internet companies and publishers – are desperately trying to crack.

A newly-founded Palo Alto startup called Hawthorne Labs is one of them.

Today, the company released their first application, dubbed APOLLO, for the iPad (iTunes link – screenshots and video below). Their lofty ambition is to become the number one daily destination of top personalized news content from around the Web, build a genuine Newspaper of the Future™, and thus “deliver the final blow to the newspaper industry”.

Apollo is quite similar to Pandora in that it uses an algorithm (using factors such as time spent on articles, sources favorited, articles liked/not-liked as well as social elements like Twitter and Facebook mentions and similar peoples’ tastes etc.) to help users discover the best content for them in a variety of categories (Top News, Business, Tech, Sports and so on).

The app crawls thousands of the top blogs and news sources on the Web within said categories, ranks them, and clusters related articles together.

The user interface reminds me a lot of Pulse, another great news consumption app for the iPad. Hawthorne Labs plans to expand Apollo to the iPhone, the Android platform and in the form of a general Web application at a later stage.

The iPad app is priced $4.99, but will be $2.99 until Monday July 19. The first 100 TechCrunch readers to retweet this article and add the hashtag #freeapollo (ha ha, retweet bots!) are getting a promotion code for the app on iTunes.

World domination plans aside, the startup does seem to have a great team with relevant experience on their hands.

The three Hawthorne Labs co-founders are Evan Reas, a self-declared ‘Stanford MBA turned Bizhacker’ and former Google News and Bing engineers Shubham Mittal (the top ranked student at IIT-Delhi and a Gold Medalist at the International Physics Olympiad) and Prasanna Sankaranarayanan (who was a Google World Code Jam finalist, twice, and has far too many ‘a’s in his name to be healthy).

Fun factoid: these guys built the app before the iPad was even released, and as soon the tablet computer hit the market they tried to provision iPads in stores to test the early versions, only to get yelled at a lot. How’s that for some bootstrappin’ persistence?

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Mobile applications discovery and sharing service provider Appsfire has just launched a new product called AppTrends, which essentially delivers near real-time rankings of iPhone apps based on the chatter on Twitter.

Rankings – currently limited to the top 20 apps on the website – are based on what Appsfire determines are noteworthy items in the App Store virtually in real-time. Appsfire crawls Twitter for links to iPhone apps, regardless of whether the iTunes URLs are shortened or not, and determines which apps are hot and which are not based on their popularity on the micro-sharing service.

To do so, Appsfire looks at the number of mentions of applications, all while filtering out bots, repeat tweets from the same users, updates from seemingly fake accounts and activity tweets such as leaderboard or points sharing. In addition, the startup looks at the influence of users talking about certain iPhone apps (based on Klout) to keep its rankings as relevant, clean and trustworthy as possible.

The company tells us it’s capable of also determining sentiment through automated analysis, but intentionally does not use that data for the rankings because it claims the large majority of tweets about apps are positive of tone, according to one month’s worth of research.

AppTrends gets updated on an hourly basis, and you can view evolution for the apps in the top list for the past hour, 12 hours or full day.

All in all, for power users this could be very useful, given how the rankings coming from Apple are relatively similar from day to day – with AppTrends users can spot up and coming apps more rapidly and this stay ahead of the curve when it comes to downloading and testing new apps. For non-power users, the added value is less clear.

If you’re an app developer or publisher, you can also use the service to track what’s being said on Twitter about your app – provided you made the top 20 list – in real-time via a sidebar.

Appsfire intends to go from a top 20 to a top 100 list in the near future, and also offer localized rankings per country/store. Also in the works: lists per vertical, access to rankings from the past and notification services for developers.

Coinciding with the launch of the new service, Appsfire has announced that a new investor joined the group of angels backing the company and brought an extension to its seed funding round. The new investor’s name is Lerer Ventures, the New York-based investment firm that has backed startups like (Twitter shareholder) Betaworks, GDGT and just recently, Seeing Interactive.

The icing on the cake: Appsfire has persuaded Jyri Engeström (formerly at Google after selling his startup Jaiku to the Internet giant) to join its board of advisors.

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Startup Bling Nation has landed a pretty major deal with PayPal, we’ve learned. Bling Nation’s payment systems addresses physical goods in merchant stores and will now allow consumers to use their payment chips to deduct funds from a PayPal account.

Here’s how Bling Nation works. The startup partners with banks, who then offer the consumers who use their services a Bling Nation and “Bank” branded chip that can be stuck onto any cell phone device. The chip will allow any user to make a payment directly out of their checking account similar to a debit payment. Bling Nation also partners with all of the local merchants in given town, to give them special “Bling Nation” credit card machines that will scan the chips.

The payment device will calculate the number of times a payee has made a transaction and as an added bonus, will automatically award the user with coupons, points or discounts, which the merchant determines. The device will read the chip and deduct the money for a purchase out of the payee’s bank account. Bling Nation even allows merchants to implement a security feature, in which upon purchase, the customer will have to enter a PIN code for larger transactions.

With the deal with PayPal, anyone will be use Bling Nation to link a PayPal account and receive tags that they can then stick to their cell phones. You may also be able to enroll during the checkout process as well. And Bling Nation in turn will equip merchants in given areas with payment devices that work with the chip.

This is a big win for Bling Nation’s system, which originally had ambitions of solely focusing on hyperlocal banks in small communities. The PayPal integration is currently being tested in Palo Alto and is steadily being rolled out nationally. Most of the work involves distributing the payments devices to local merchants.

Enrollment is limited for now, says co-founder Meyer Malka. Consumers can sign up for the service at participating merchants and eventually through the web. The deal also represents a way for consumers to start paying for physical goods, not just online purchases, with their PayPal accounts.

Bling Nation recently raised a whopping $20 million in funding to scale its system. Armed with a deal with PayPal, the startup is well on its way to making it into stores nationwide.

And PayPal is one step closer to fulfilling its futuristic vision for the payments platform, as shown in this video.

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Yoono, a nifty browser plug-in and desktop application that serves as both a social network aggregator and media hub, is upgrading its offering today with YouTube integration, additional language support, and further Twitter functionality. Yoono aggregates and centralizes your online profiles, including IM tools like Windows Live Messenger, Google Talk and AIM as well as a wide variety of social networks such as Facebook, MySpace, Twitter, Flickr, and more. The app also includes real-time search capabilities powered by OneRiot.

The new YouTube integration allows you to see all of your YouTube updates (new videos, comments) in your stream; access your Channels (subscriptions, playlists, favorites, uploads); search YouTube videos; playlists and channels directly from Yoono; and share, favorite, comment on and even download videos directly from either the plugin or desktop application. And Yoono now allows you to favorite tweets and reply all from the application.

Via a crowdsourced translation project, Yoono now has versions in Spanish, German, Brazilian Portuguese, Swedish and Polish in addition to English and French. Yoono says that 22 additional languages are actively being worked on by the community.

Yoono, which has seen 4.5 million downloads, has also launched an alpha version of Yoono for Google Chrome, and is expecting the beta version of the browser plugin to hit the Chrome extensions gallery very soon. Given the popularity of Yoono on Firefox (the plugin is the most downloaded social networking add-on for Firefox), the extension should be popular among Chrome users. Yoono says that the next step is entering the mobile market with iPhone, iPad and Android apps in the works. And the startup plans to add more services to its hub, including Google Buzz, Foursquare, and Yammer.

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