It’s no secret that mobile, hyperlocal advertising is poised to grow into a massive market in the next few years, spurred by the proliferation of GPS-equipped smartphones. Earlier this week we saw the launch of another competitor called BeThere Deals that’s hoping to crack the nut. The service offers a self-serve platform for local businesses, who can quickly deploy time sensitive deals that are limited in quantity.

While it’s focused primarily on time sensitive, local deals, BeThere Deals isn’t really in the same vein as GroupOn and LivingSocial — it doesn’t have a ‘group buying’ mechanic, and it features many deals in an area, rather than one or two. Instead, it’s more competitive with apps like Yowza!!, Mobile Coupons, and Mobiqpons.

The service is pretty straightforward: you download the free iPhone app, then open it up when you’re in a supported city to find some regional deals. At this point the service is only available in San Francisco, but it will be expanding to Los Angeles and New York City in the near future.

So how is BeThere going to survive when there are already some bigger players in this space? The company says it has a few key differentiators. First, it says that it’s primarily targeting local, independent businesses, rather than chains (they say that one goal is to make the application useful for discovering interesting new mom-and-pop stores and restaurants). Second, the application is exclusively for time-specific deals that are deployed in real-time by merchants — BeThere could be used by a local bakery, for example, that’s looking to sell excess pastries at a discount before the end of the day. The service will make money by charging merchants on a per-conversion basis.

The app still has a ways to go. For one, it badly needs push notifications — right now users have to manually open the app to see new deals, which isn’t much help when some of the deals are only available for a few hours (the startup says the feature is on the way). And the service obviously needs to get traction with users before it will be very appealing to many businesses (it’s the classic chicken-and-egg problem). The app is also going to see plenty of competition. Aside from the services mentioned above, location-based services like Foursquare have already started to enter this space.

One thing to note — the iPhone application currently has a pretty low average rating (though most of the written reviews are positive). The company says this is because users outside of San Francisco are downloading it, only to find that they can’t access any deals.

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The waiting – as they say – is almost over.

In a few short hours the starting gun will be fired for the very first TechCrunch Disrupt conference. Over 1500 attendees have registered to join us in New York for a three day program of keynotes and panels featuring some of the most disruptive names in technology, plus the startup battlefield where 22 would-be disruptive companies will compete head to head for the Disrupt Cup (and $50k in cash). The buzz on Twitter speaks for itself – #tcdisrupt is the conference that everyone is talking about.

But if you can’t make it to NYC, we have some great news: we’ll be live streaming the entire event right here, beginning at 8:30am Eastern (5:30am Pacific).

But at Disrupt, ‘live streaming’ doesn’t mean we’re just pointing a camera at the stage. Oh no. For a start, there will be three cameras broadcasting all the action from the main stage. But also, during the gaps between sessions, and over the lunch and coffee breaks, our own Evelyn Rusli will be hosting a series of exclusive backstage interviews with judges, speakers, panelists and contest participants. We’ll also be covering all the action from start-up alley and the conference hallways, plus highlights of the after-parties and a few extra surprises that are too awesome to spoil here in advance. Joining Evelyn, expect to see a star-studded line-up of TC writers and editors on screen throughout the day(s).

All in all, that’s nine hours of live and uninterrupted Disruption each day, for three days.

In fact we’re expecting the live stream to be so great that even those lucky enough to be at the conference will still want to watch the coverage back when they get home. Which luckily they will be able to do as every single panel, keynote, start-up battlefield session, backstage interview and awesome surprise will be available to watch again on demand, minutes after each one ends. AND for those of you who aren’t on Eastern Time, we’ll be re-running the best of the conference overnight too.

Of course, all of this impressive programming requires some equally impressive technology. And for that we’re eternally grateful for the support of our broadcast partner, Livestream. Livestream has sent a full crew – plus a ton of technology – to Disrupt to ensure that you don’t miss a moment of the action. We couldn’t have done any of this without them, particularly CEO Max Haot and Head of Production, Otto Cedeno.

Speaking of people we couldn’t have done this without – this seems like a perfect time to give credit to producer Sophia Kittler who will be coordinating over 27 hours of video over the next three days, and also to Evelyn Rusli who will be in the studio for most of that time. Sophia and Evelyn have been working their assess off these past days and weeks, in addition to their day jobs preparing for the imminent launch of TechCrunch TV. I’m nominally the ‘creative director’ – whatever that means – of the on-screen programming, but really it’s Sophia and Evelyn who have done all of the hard work – both creatively and logistically. Kudos to them both.

One final thing: you too can be part of the Disrupt TV action simply by ensuring that you use the hashtage #tcdisrupt when you tweet about the event. We’ll be picking our favourite tweets and scrolling them across the bottom of the screen throughout the conference. We’ll do our best to read some of them out on air too.

Ok – that’s all until 8:30am. Stay tuned!

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Online video streaming is great. But when it comes to zoning out in front of a flashing screen to kill a few hours, TV has it beat by a long shot — building an interesting playlist of YouTube videos simply requires too much effort. Nowmov, a Y Combinator startup that’s launching today, is looking to change that: visit the site, and you’ll find an endless stream of (hopefully) compelling YouTube clips — no brainpower required. The site has already built up an impressive roster of angel investors, including Jeff Clavier, Paul Buchheit, Shervin Pishevar, Ron Conway, Charles River Ventures, and Ashton Kutcher.

Nowmov’s site is very, very simple, at least from the user’s perspective. As soon as you browse to Nowmov.com, the site will begin playing a YouTube video. Move your mouse and you’ll see a basic set of controls that let you pause the video, jump to the next clip, and share the video you’re watching with friends (the site supports keyboard commands, so you can just tap your arrow keys to jump between clips). But for the most part, you shouldn’t really need these controls — the whole point of Nowmov is that you can lay back as if you were watching TV, without having to figure out what you want to watch next. Nowmov uses some trickery on the frontend to reduce loading times, so even when you do decide to skip to the next clip there isn’t a jarring pause.

Nowmov decides which videos to play by analyzing the Twitter public timeline and looking for commonly shared YouTube links (in the future, the site plans to use other sources to gauge popularity, and will also draw video from sites other than YouTube). For now the site isn’t doing any personalized recommendations — it constantly updates its playlist and uses cookies to ensure that you don’t see the same clip twice, but there isn’t an algorithm that learns which videos you like. That will change in a future version, when the site plans to produce personalized channels of content (think of it as a Pandora for videos).

The team has quite a bit of experience with video.  Two of the company’s co-founders  — Thomas Pun and James Black — were longtime Apple engineers working on video encoding and processing; the third, David Kelso, was a technical founder at two startups before this.

There’s definitely a need for this, but Nowmov isn’t the first startup that’s trying to solve it. ffwd has also tried to turn Internet video into a channel-surfing experience, and Magma is focused on video curation, though it isn’t really a  ’lean-back’ site. And YouTube is always trying to bolster its own recommendation algorithms to keep people watching.

Interesting sidenote: Ashton Kutcher is actually directly responsible for this site existing; the Nowmov guys were considering working on another idea until Kutcher told Y Combinator founders Paul Graham and Jessica Livingston that he wanted something like this. Kutcher decided to invest in and advise the startup, and Nowmov became a reality.

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Popular podcasting site BlogTalkRadio has raised $1.9 million according to an SEC filing. We’ve confirmed the funding with the startup. BlogTalkRadio, which was founded in 2006 and allows anyone can set up a podcast or “radio talkshow” over the web using phone calls, had previously raised $4.6 million in Series A funding in 2008 led by the Kraft Group.

BlogTalkRadio’s unique platform allows individuals and companies to use a phone to conduct a live broadcast via the web. Participants dial a phone number, enter the broadcast and then the entire conversation is streamed on air live through the BlogTalkRadio Web site. The site also archives all radio shows as podcasts, so they can easily be uploaded to iTunes and then shared on other blogs, sites etc. BlogTalkRadio’s founder and CEO, Alan Levy says the site’s shows see an average of 4.5 million listens/downloads per month.

BlogTalkRadio also has content partnerships with PBS, Women’s Day Magazine, Wal-Mart, Harper Collins, and Sun Microsystems

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